1. Find your tribe

2. • Indie kids are probably my main target audience for my
magazine. Considering one of it’s key features is going to be
new artists (as voted popular on the audience questionnaire)
it will suit this focus group perfectly, with new and upcoming
artists being one of their hobbies/interests.

3. • Indie scenesters (according to “find my tribe”) are much like indie
kids, except they are much more involved in spotting the new talents.
They have a passionate interest keeping up to date with new music
and artists. Scenesters also pride themselves on being alternative, the
two of these combined match my magazines themes brilliantly. By
advertising my double page spread (an interview with a new artist) on
the front cover, it will attract them well.

4. • “Trendies” are much like indie kids, in the sense that they
enjoy keeping up to date with new music. They also have a
strong interest in celebrities, and are known for idolising
music icons. Therefore a personal interview with an artist
would be a worthy way to target them, as opposed to a
more professional styled one.

5. Indie kids

6. Indie music

7. Rockers

8. Rock music

9. • From my audience questionnaires and the feedback from
findyourtribe.com, I have decided that my main target audience is going to
be 15 – 21 year old indie kids/ rockers.
• In order to target both of these I will need to include features from each of
these equally and try and find an effective mix between the two.
• From my research I found the
stereotypical indie kid fashion and music
interests:
• Skinny jeans
• Big glasses
• Big/ alternative hair
• Alternative/ new music • And rockers had their interests
• Accessories too:
• Alternative fashion/ clothing (often • Electric guitars and other
vintage) heavy music instruments.
• Black – including clothing &
skinny jeans and makeup for
girls.
• Tattoos & piercings
• Alternative hairstyles
• Main colours were reds,
blacks and pinks.