1. Concept Pitch - PROPOSAL
Laurence Hisee
Mason Halliday
Ben Davis

2. The ident is set in a park on a bench. Part of the bench is cut off by the
edge of the shot. There are two people sitting on the bench and they
are admiring the wonderful weather. Close ups of the two peoples face,
they look at each other and then look to the side to see the logo sitting
on the bench next to them, as if to be alive.
Our Ident Idea.

3. Why our Ident Fits in With the Corporate
Identity Theory
This works because the Corporate Identity Theory states that the
ident has to be comical and enjoyable for the audience to watch.
It fits with the quirky randomness on E4, and matching some of
their new idents where there is the logo roaming around in any
normal everyday situation, it makes it much funnier.