How do we come up with new ideas? What does it mean for something to be new? My talk at Swiss StartUp Camp 2009 in Basel focused on the way in which we come up with new ideas, and how to organize those ideas before implementing projects.

1. Idea Generation
and
Development
Mark Melnykowycz

2. Basic Points
• Where do we get new ideas?
• Brain storming, organizational tools
• Art + Science = ?
• The Doors of project management

3. Where do new ideas come from?
• Combine things that don’t
go together
• Create Analogies

4. Retro Ideas
Reinterpret the past to define the future
But, isn’t it just...
Mail
Email
SMS
Wiki Twitter
mixxt
Facebook
Amazee

5. Mind Body Duality
• Where do good ideas come
from?
• Active Body Active Mind?
• Mens Sana in Corpore Sano
Environment
Inspiration

6. Avoiding Cliches?
Cars must have wheels Airplanes need wings

7. Mind Mapping
Outline via text
and visually
View and organize
ideas easily

8. Art = Science?
What is Art?
How do we define
Science?
Patterns
Symmetry

11. Arience?
Science and Art use the same thinking tools
Art is the expression Science, the boundaries
of what is boundless of what is known
Express the vision in your head within the
boundaries of your environment
Change the boundaries when the
vision doesn’t fit the environment

12. Doors Theory of Project
Management
B
A Infinite
The Doors
Known Unknown