KBC Securities Entrepreneurial Summit 2015, pitch van Mark Willems over Tsjing.

1. H O R E C A
(R)EVOLUTION

2. NO MORE WAITING FOR
SERVICE
@tsjing

3. ON AVERAGE, UNHAPPY
GUESTS SHARE THEIR
FRUSTRATIONS WITH 5 PEERS
AND RISING.
@tsjing

4. EVENTUALLY THEY STAY
AWAY.
@tsjing

5. WE CREATED A
SMARTPHONE
ORDERING
CONCEPT
that allows you to
sit down, order & relax
in less than 1 minute
@tsjing

6. @tsjing
THIRSTY?
GRAB YOUR
PHONE
choose from a digital menu
(pre-pay your order)
send your order to the bar
and get served by waiters
or collect your order

7. @tsjing
OUR
TECHNOLOGY
WILL FIND YOU
if you choose
to be served

8. It is as simple as that …
but there is more.
@tsjing

9. We also bring .
@tsjing
BY
LEVERAGING
CONSUMER &
CONSUMPTION
DATA
anonimously…

10. @tsjing
GUESTS
RECEIVE
valuable & relevant
deals
loyalty gifts
great prizes
(gamification)

11. @tsjing
VENUES
can manage
consumption
behavior
-30% labor cost
+20% orders
+15% spend
+10% margin
happier guests

12. INITIAL VENUE FOCUS
- festivals/events
- summer terraces
- clubs
@tsjing
large & popular hospitality (horeca) venues
(mainly drink serving)
- sport stadiums

13. FUTURE POTENTIAL (validated)
casinos
fitness centers
airplanes
taverns
fast-food concepts
cinemas
@tsjing
private events
tradeshows
corporate events

14. BRANDS lack important on trade
(horeca & events) market insights …
@tsjing

15. … lack receptivity knowledge …
@tsjing

16. … and are therefor all struggling to
connect with their end consumers.
@tsjing

17. 50% of mobile advertising budgets are
being wasted
@tsjing

18. we are already collecting the highest
level of market intelligence the
hospitality market has ever seen
@tsjing
WE WANT TO
CHALLENGE
THE STATUS QUO

19. @tsjing
BRANDS
get real time
access to unseen
market intelligence
can convert direct
marketing
campaigns at the
ZMOT
can measure ROI

20. @tsjing
POTENTIAL BRANDS ...
Beverages (real time performance dashboard, market intelligence &
direct marketing campaigns)
Bacardi, Martini, Eristoff, Bombay, Jack Daniel’s, Grey Goose, William Lawson’s, Ricard, Absolut Vodka, Havana Club,
Jameson, Malibu, Jacobs Creek, Baileys, Guinness, J&B, Johnnie Walker, Stella Artois, Jupiler, Beck’s, Budweiser, Bud,
Labatt, Maes, Cristal Alken, Heineken, Desperados, Duvel, Vedett, La Chouffe, Red Bull, Corona, Moët & Chandon, Dom
Pérignon, Veuve Clicquot, Laurent-Perrier, Coca-Cola, Fanta, Sprite, Burn, Monster, Chaudfontaine, Nordic Mist, Nalu,
Minute Maid, Schweppes, Fever Tree, Spa, Bru, Nespresso, Pepsi, 7up and many more …
Others (market intelligence & direct marketing campaigns)
Stimorol, Mentos, Frisk, Bjorn Borg, Hugo Boss, Abercrombie & Fitch, Diesel, Superdry, Jack & Jones, Nike, Adidas, Ray
Ban, Dolce & Gabbana, Guess, H&M, BMW, Audi, Fiat 500, Mercedes, Alfa Romeo, Citroën DS-line, Peugeot RCZ, Toyota
GT86, Chevrolet Camaro/Corvette, Apple, Samsung, Proximus, Mobistar, Telenet, McDonald’s (combos), Total, ING/KBC/
Belfius/BNP Paribas Fortis/Keytrade, Vinci park, Interparking, Uber
and many more …

21. OUR UNIQUE
PLATFORM
tsjing app
tsjing
consumer profiles
&
behavior database
orders
venue config
data
communication
&
direct marketing
status
market intelligence
t s j i n g bar
process orders
faster than ever
before
t s j i n g mgmt
maximize profit
t s j i n g brands
real-time market
intelligence & direct
marketing
@tsjing

22. @tsjing
Mark Willems | CEO
General mgmt
Sales & marketing
Vlerick MBA
Professional Bachelor Business Mgmt
12y H2H sales experience
Peter Deckers | COO
Vlerick MBA, Msc Harvard
7y experience program mgmt
innovative product launches &
strategy consulting
Hilke Heremans | CTO
Master in Business Engineering
Bachelor in applied information
technology
6y ICT product management &
development experience
TEAM

23. @tsjing
COMPETITORS & COMPETITIVE EDGE...
consumer POS cloud software
hospitality market one-to-one marketing/narrow casting
on-trade market intelligence reporting
waiter POS cloud software
real-time on-trade market intelligence dashboard
(real world data at the fingertips of marketing managers)
direct marketing at/before ZMOT + conversion
direct marketing campaign ROI tracking
(purchase, repeat purchase, influence on friends, etc.)
relevancy and receptivity action engine

24. @tsjing
HOW WE MAKE MONEY
HORECA OUTLETS
• hardware installations (one-off)
• configurations & premium services (one-off and recurring)
• monthly subscription fees
BRANDS
• market intelligence reports (quarterly/yearly)
• real-time market intelligence contracts (yearly subscription)
• direct marketing campaigns payable per user targeted

25. @tsjing
GO TO MARKET STRATEGY 1/2
1 | initial focus on large and relevant venues & events with high
beverage consumption
2 | chosen approach for go to market of this disruptive innovation =
AIDA (awareness, interest, desire, action)
3 | creation of a strong brand identity
4 | creation of brand ambassadors (for instance with an incentive program)
5 | pre-sales via brands and POS system distributors (link and/or integration
or have t s j i n g registered as a cloud POS system)

26. @tsjing
GO TO MARKET STRATEGY 2/2
6 | product activations with large impact (end-to-end solutions in collaboration
with brands)
7 | business development & account management teams

27. @tsjing
STATUS
1 | 3 connected cloud products built (app, bar app, mgmt interface)
2 | fine-tuning real-time brand interface in collaboration with A-brands
3 | first revenues since March 2015
4 | 60k revenues in 2015
(50k from front end solution and 10k from data, all recurring in 2016)
5 | 190.000 € invested
• founders
• pre-seed + smart money from Duval Union & Living Tomorrow,
• IWT grant to build data mining algorithms and direct marketing capabilities
• business angel

28. @tsjing
KPI’S
1 | # events = 19
(13.500 potential users, average number of potential users per event = 835)
2 | # downloads = 5.200 (2.700 linked to venue/event, 2.500 from media exposure)
3 | average # downloads per event = 167 (average capture rate = 20%)
4 | # active users = 1.650 (60%, active = at least 2 orders per event)
5 | # items ordered = 8.000 (average number of items/user = 4)

29. CLIENTS
@tsjing

30. @tsjing
RAISING
Bolero Crowdfunding campaign
50,000 € - 100,000 €
start converting inbound sales from horeca
outlets
LIVE NOW

31. @tsjing
OUR 2020 GOAL
1,200,000 UNIQUE ACTIVE USERS
in- and outside of Belgium
6.5 million $ mobile marketing spend
9.8 million $ total revenues
confidential

32. @tsjing
LET’S GROW TOGETHER!