Why Bay Area Companies Choose to Work With Brad Squires
1. Why Bay Area companies
choose to work with
Brad Squires
2. When I hire a design firm,
it shouldn’t be my job to provide
them with ideas.
— SVP, Director of Marketing, Wells Fargo Advantage Funds
3. We had several outside Flash
designers just abandon the project.
They basically stopped returning
phone calls.
— Creative Director, Online Marketing, Scion
4. Our experience with design
firms is that we had to do what
they said. Our input was
mostly dismissed.
— Board Member, Richmond District YMCA
5. We approached our own internal design
firm, Art & Design, but even they
didn’t seem to be asking the right
questions or understanding what we
needed from a collateral system.
— Director of Marketing, Wells Fargo Global Correspondent Banking
6. The following is merely an
opinion held by Brad Squires:
It shouldn’t be this hard to
get good graphic design.
7. We strive for easy partnering.
— Bold Type Design, Inc.
8. We like our clients.
— Bold Type Design’s Vision and Values statement.
9. We stick to our ideals.
— Brad Squires and Bold Type Design
10. Design is a joy.
— Excerpted from Page 1 of the Bold Type Design business plan.
11. And the following are also merely opinions.
Opinions held by some of the most successful
companies in the Bay Area ...
12. Brad Squires understands our
markets and their needs. He comes
prepared and ready to listen.
— Mickey Pedersen
Senior Director of Membership and Programs,
Richmond District YMCA
13. We were very impressed
with Brad’s creative.
He is at the top of our list.
— Tammy Taylor
Brand Manager, Wells Fargo Enterprise Marketing
14. From the very beginning of a project,
Brad asks questions that haven’t
even occurred to me to ask.
He has been an excellent find.
— John T. Wright
VP, Director of Marketing, Wells Fargo International Marketing
15. Brad Squires has never let us down.
— Tricia M. Link
Vice President, Marketing, Communications & Research
YMCA of San Francisco
16. Brad gave us a schedule at the
beginning of the project and
hit every marker. He never
missed a single detail.
— Denise Cjaza, Creative Director, Online Marketing for Scion
17. Even my wife thinks this is cool.
— Mike Hogan
Executive Vice President, Wells Fargo Funds
When I lead internal design teams, I was amazed at how difficult it could be to bring in outside design resources. I’d find the most talented freelancers who couldn’t return phone calls or emails. Or they’d be really on the ball, back really lacked the depth or breadth of talent. Or design firms would bring the whole team in and charge us a ton of money, and we’d feel like we could produce better work ourselves.\n\nSo, feeling that there had to be a better way, I went out on my own as Bold Type Design with the vision of teaming up with other creative people that I had a great respect for.\n\nWhen Bold Type Design was formed, it was important to us that we could be highly responsive to our clients needs. So we created a business structure based on the principle of “teaming.” That is, forming fluid combinations of creative entrepreneurs specifically for each project. Instead of using freelancers who have little dedication to a project other than seeing it completed, we come together as project partners who, sharing equity in the project, have a lot vested in its success.\n\nSo, I’m able to allocate the resources necessary to a project. Whether it’s a project that requires just one person, or if I need to put a team together, I can quickly piece together the right people for the project.\n
Our values are our brand. \n\nWe value honesty, respect, openness, creativity, and collaboration. We love what we do, and believe that this is necessary to do our best work.\n\nHaving this focus, we’ve found, has helped us to really enjoy who we work with as well.\n
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Design IS a joy.\n\nVery few industries allow its professionals to be at once artistic and analytical; aesthetically focused and strategically focused; serious and funny. \n\nDesigners enjoy one of the few professions allowing them to see their work displayed everywhere — the world is their refrigerator! And in how many occupations are the clients so lavish with their praise?\n\nWhy then, are designers typically cantankerous, inattentive and ambivalent? It doesn’t need to be tolerated. Design is a joyful, self actualizing process and design professionals should at least make the effort to appreciate that.\n
