5. DESIGN RESEARCH ILLUMINATES HUMAN
PROBLEMS, BOTH KNOWN AND UNKNOWN
Bronislaw
Malinowski
triobriand
isles
1918
6. NOW THAT WE HAVE DISCOVERED OUR WORLD
LETS COME UP WITH IDEAS. HOW CAN WE FORCE
OURSELVES TO BE CREATIVE “ON DEMAND”
7. Lateral Thinking
Lateral thinking is an approach to creativity that causes us to look at something familiar in a
novel way by introducing stimuli that disrupt normal thought patterns.