SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Downloaden Sie, um offline zu lesen
DESIGN THINKING
FUNDAMENTALS
by BOJAN IVANOVIC
TEDxJohannesburg NOV 2015
OUR EXISTENT WAY OF THINKING IS GOOD FOR
RECOGNIZING PAST AND STANDARD SITUATIONS
BUT IS NOT GOOD FOR DESIGNING NEW
POSSIBILITIES
overview of the end-to-end design thinking process
FIRST, LETS DISCOVER THE WORLD AROUND US
DESIGN RESEARCH ILLUMINATES HUMAN
PROBLEMS, BOTH KNOWN AND UNKNOWN
Bronislaw	
  Malinowski	
  triobriand	
  isles	
  1918	
  
NOW THAT WE HAVE DISCOVERED OUR WORLD
LETS COME UP WITH IDEAS. HOW CAN WE FORCE
OURSELVES TO BE CREATIVE “ON DEMAND”
Lateral Thinking
Lateral thinking is an approach to creativity that causes us to look at something familiar in a
novel way by introducing stimuli that disrupt normal thought patterns.
LATERAL THINKING TOOLS HELP US
GENERATE VOLUMES OF IDEAS IN A
SHORT PERIOD OF TIME
CHALLENGE
PROVOCATION
CONCEPT EXTRACTION
CHANCE
LETS DISCOVER OUR WORLD
NSFAS	
  GOVERNMENT	
  
STUDENT	
   UNVERSITY	
  

Weitere ähnliche Inhalte

Ähnlich wie TEDx Johannesburg DT Workshop

Foundations creativity
Foundations creativityFoundations creativity
Foundations creativityLori Kent
 
A roadmap to creativity and innovation
 A roadmap to creativity and innovation A roadmap to creativity and innovation
A roadmap to creativity and innovationCharityComms
 
Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1Lucidity
 
Igniting Creativity: Creativity Matters
Igniting Creativity: Creativity MattersIgniting Creativity: Creativity Matters
Igniting Creativity: Creativity MattersNancy Walkup
 
"Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an...
"Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an..."Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an...
"Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an...johncimino
 
05 Myths Of Innovation
05 Myths Of Innovation05 Myths Of Innovation
05 Myths Of InnovationR. Sosa
 
Creativity
CreativityCreativity
Creativitymrands
 
Creativity Presentation Haabjoern
Creativity Presentation HaabjoernCreativity Presentation Haabjoern
Creativity Presentation HaabjoernRagnar Haabjoern
 
Ability of Creativity
Ability of CreativityAbility of Creativity
Ability of CreativityHaseena Bibi
 
An Introduction To Creative Thinking
An Introduction To Creative ThinkingAn Introduction To Creative Thinking
An Introduction To Creative ThinkingBryce Nelson
 
Brainstorming for fund and profit
Brainstorming for fund and profitBrainstorming for fund and profit
Brainstorming for fund and profitGisela Kassoy
 
Creativity1
Creativity1Creativity1
Creativity1varmaics
 
Creativity presentation
Creativity presentationCreativity presentation
Creativity presentationJanice Saraza
 
Re_THINK Spark
Re_THINK SparkRe_THINK Spark
Re_THINK SparkCameron
 
Innovation Excellence Weekly - Issue 13
Innovation Excellence Weekly - Issue 13Innovation Excellence Weekly - Issue 13
Innovation Excellence Weekly - Issue 13Innovation Excellence
 

Ähnlich wie TEDx Johannesburg DT Workshop (20)

Creativity
Creativity Creativity
Creativity
 
Foundations creativity
Foundations creativityFoundations creativity
Foundations creativity
 
Creativity
Creativity Creativity
Creativity
 
A roadmap to creativity and innovation
 A roadmap to creativity and innovation A roadmap to creativity and innovation
A roadmap to creativity and innovation
 
Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1Roadmapto creativityandinnovation.lg.30.1.13final.1
Roadmapto creativityandinnovation.lg.30.1.13final.1
 
Igniting Creativity: Creativity Matters
Igniting Creativity: Creativity MattersIgniting Creativity: Creativity Matters
Igniting Creativity: Creativity Matters
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Zen of Innovation
Zen of InnovationZen of Innovation
Zen of Innovation
 
"Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an...
"Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an..."Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an...
"Bridging the Ingenuity Gap in the 21st Century" (Creativity, Connectivity an...
 
05 Myths Of Innovation
05 Myths Of Innovation05 Myths Of Innovation
05 Myths Of Innovation
 
Creativity
CreativityCreativity
Creativity
 
Creativity Presentation Haabjoern
Creativity Presentation HaabjoernCreativity Presentation Haabjoern
Creativity Presentation Haabjoern
 
20131214 presentatie liz_sanders
20131214 presentatie liz_sanders20131214 presentatie liz_sanders
20131214 presentatie liz_sanders
 
Ability of Creativity
Ability of CreativityAbility of Creativity
Ability of Creativity
 
An Introduction To Creative Thinking
An Introduction To Creative ThinkingAn Introduction To Creative Thinking
An Introduction To Creative Thinking
 
Brainstorming for fund and profit
Brainstorming for fund and profitBrainstorming for fund and profit
Brainstorming for fund and profit
 
Creativity1
Creativity1Creativity1
Creativity1
 
Creativity presentation
Creativity presentationCreativity presentation
Creativity presentation
 
Re_THINK Spark
Re_THINK SparkRe_THINK Spark
Re_THINK Spark
 
Innovation Excellence Weekly - Issue 13
Innovation Excellence Weekly - Issue 13Innovation Excellence Weekly - Issue 13
Innovation Excellence Weekly - Issue 13
 

Kürzlich hochgeladen

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 

Kürzlich hochgeladen (20)

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 

TEDx Johannesburg DT Workshop