Presented at the Wi-Fi Offload Summit 2014 in Frankfurt, Germany, Boingo VP Howard Buzick joined Wi-Fi offload and carrier Wi-Fi thought leaders to address the ins and outs of Wi-Fi offload. The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2013-2018 just reported that 45% of total mobile data traffic was offloaded to Wi-Fi and small cells in 2013. This presentation covers Wi-Fi partnerships with mobile network operators (MNOs) in the past, what's happening today, and how Hotspot 2.0/Next Generation Hotspot will help Wi-Fi offload will realize its full potential. The presentation also features trends that are driving Wi-Fi offload.

1. Path to Wi-Fi
Offload
Past, Present and Future

2. Agenda
•
•
•
•
•
About Boingo
Wi-Fi Partnerships with MNOs in Past
What’s Happening Today
Where Are We Headed?
Q&A
© 2014 Boingo Wireless – Confidential – Page 2

3. Get to Know Boingo
M&O Airport Network
Aggregated Network
1.4 billion+
140+
40%
100+
Annual passengers
of world’s top 100
60%
of North
American top 50
Operator partners
Countries
1 million+
Global hotspots
© 2014 Boingo Wireless – Confidential – Page 3

4. Roaming Partners
© 2014 Boingo Wireless – Confidential – Page 4

5. Roaming Partner Traffic Growth
Source: Boingo roaming partner connects Q4 2013 vs. same period 2012
© 2014 Boingo Wireless – Confidential – Page 5

6. MNO Partnerships

7. Past
Primary Objective: Make Int’l Data Roaming Less Expensive
Only for users willing to
pay for Wi-Fi roaming
package (often combined
with cellular roaming)
Pricing, packaging and
user experience typically
problematic for most
MNOs
© 2014 Boingo Wireless – Confidential – Page 7
Few or no deployed
solutions providing
seamless, policy based
Wi-Fi connectivity

8. Present
Some MNOs already have a serious need for Wi-Fi offload
Initial efforts focus on
home/office offload
Secondary efforts include
premium partner Wi-Fi
and MNO-deployed Wi-Fi
© 2014 Boingo Wireless – Confidential – Page 8
Policy-based, seamless
Wi-Fi connectivity (Tier 1
US MNO planned
deployment)

9. Future
Wi-Fi offload will realize its full potential
Need for Wi-Fi offload
from all MNO networks
will emerge
Hotspot 2.0, policy
mechanisms and Wi-Fi
pricing solutions will
make Wi-Fi offload a
viable strategy
© 2014 Boingo Wireless – Confidential – Page 9
Wi-Fi will be just another
metered bearer type,
bringing mobile data
services to MNO
customers

10. Q A

11. Trends Impacting Wi-Fi Offload

12. The Offload Imperative
Sources: http://www.nielsen.com/us/en/newswire/2012/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones.html
https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk
http://www.portioresearch.com/en/free-mobile-factbook.aspx
http://venturebeat.com/2012/12/21/2013-will-be-the-year-of-the-internet-of-things-as-more-than-5-billion-wireless-chips-will-ship/
© 2014 Boingo Wireless – Confidential – Page 12

13. Offload Growth Projections
Source: http://blogs.cisco.com/news/mobile-world-congress-2013-coping-with-exploding-data-demand
© 2014 Boingo Wireless – Confidential – Page 13

14. Bridging the Gap between Wi-Fi & Cellular
Source: http://www.wballiance.com/resource-center/wba-industry-report/
© 2014 Boingo Wireless – Confidential – Page 14

15. LTE & Wi-Fi: Complementary Networks
Source: http://www.wballiance.com/resource-center/wba-industry-report/
© 2014 Boingo Wireless – Confidential – Page 15

16. Thank
You!
Howard Buzick
hbuzick@boingo.com