Bohemia Amsterdam develops B2B promotion material for the Adformatie Group.

1. B2B Campaign Case
Adformatie
Plan Your Way to Max. Exposure
Client Personnel: Anna Commandeur
Hessel Sutterland
Bohemia Personnel: Marco de Boer
Paul Oram
Tom Lawrence

2. Situation
To reach somebody in the Marketing Communications industry
you simply need Adformatie Group. They have a product for
almost every kind of Marketing Communication professional
like magazines, websites and events.
“But where can we find my exact target group?”

3. Target
• Open all media to advertisers
• Visualize the importance of Adformatie Group
• Sell ads.
Target group
• Marketing Communications professionals
on client & contractor side
• Advertisers in the MC industry
• Exhibitors

4. Strategy & Concept
Adformatie ‘owns the streets’ of Marketing Communication
through their channels like magazines, websites and events. We
placed each kind of Marketing Communication professional in
their own neighborhood. Whether you live in Creativity Street
or Sale Harbor, you’ll be found on our MarCom Map.

5. Visuals
Plan Your Way to Maximum Exposure
Media
Box
Leaflet
Poster
Music CD
Price list

6. Portfolio Kit
DM and Promotion Package

7. Leaflet annex Poster
Map of MarCom Capital

8. Leaflet annex Poster
Map of MarCom Capital

9. Leaflet annex Poster
Overview of Media

10. Results
Back in 2009 we weren’t so keen on results.
Not that we didn’t care, we simply forgot to ask.
Sorry for that.

11. Make a Mark.
For more information:
Hugo Kalf hugo@bohemiaamsterdam.com
Kyra Roest kyra@bohemiaamsterdam.com
Bohemia Amsterdam
Sint Pieterspoortsteeg 23a
1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555
bohemiaamsterdam.com