AD Extension in ADWORDS

1. AD EXTENSIONS IN
ADWORDS
PRESENTED BY
--

2. AD EXTENSIONS
 There are 7 different Ad Extensions in Search
Network . They are:-
 1)Call Extensions
 2)Location Extensions
 3)Site Links Extensions
 4)Seller-Rating Extensions
 5)Social Extensions
 6)Review Extensions
 7)Communication Extensions

3. CALL EXTENSIONS
 It is a extension that allows the phone number to an
Ad
 In INDIA doesn't have the Authorization for call
metrics.
 Only Google Forwarding numbers only have the call
metrics.
 In desktop we can see only Phone Numbers but in the
High-end mobiles we can see the call button.

4. LOCATION EXTENSIONS
 In this Extensions the Ads will Show with in VICINITY
of the location.
 If our Ad is presenting in the Right Side of the Page
then it shows only Phone Number, Hyderabad, Ap.
 If in case Our ad will Show in the Top of the Web
Page then it will Show the Whole Address and also
Show the Phone Number.

5. SITE LINK EXTENSIONS
 Links to other page is called Site-Link Extensions.
 A maximum of 6 site links can be appeared.
 Link text length: The link text for each link must be 25
characters or fewer. For languages that use double-width
characters (like Chinese, Japanese, and Korean), the link
text must be 12 characters or fewer.
 Accurate and clear link text: Your link text must directly
relate to the content on your ad's landing page. When
users see your ad, they should be able to understand what
kind of product, service, or other content they'll find on
your advertised site.
 Unique link text: You can't use the same name for more
than one site link, even if each site link has a different
destination URL.

6. SITE LINK EXTENSIONS
 Use of punctuation and symbols: We don't allow
symbols in link text that serve no purpose other
than to draw attention to your site links, like adding
a ► symbol in your site links. Your link text can't
include the following: exclamation marks,
punctuation at the beginning of the text, repeated
punctuation, or emoticons.
 No keyword insertion: You can't use the keyword
insertion feature within your link text.
 No unauthorized trademarks: We don't allow any
trademarked terms in your link text unless the
trademark owner has requested authorization and
we've approved the use of that trademark.

7. AD EXTENSIONS
 SELLER-RATING EXTENSIONS :
 There are given by the Customer to the Seller. It can
Appears of every 30 Unique Reviews.
 REVIEW EXTENSIONS :
 The user can write the Review it will Shows the Written
Description by the user.
 SOCIAL EXTENSIONS :
 The advertiser must connect to the Social
networks and if the user will follow then it will
appears these much of persons will be following.
 Ex: Twitter , Face book , LinkedIn , Google+ etc…

8. COMMUNICATION EXTENTIONS
 This can come in a few different flavors, such as:
 Request a Call – These allow a visitor to input their
number and request a call from the advertiser.
 Request an Email – Similarly, by clicking on a plus
box in an ad, the searcher can request an email
from the advertiser.
 Sign Up For a Newsletter – As pictured above,
you can simply sign up for an advertiser’s
newsletter right in the search result, without ever
going to a landing page.
 NOTE: It is Only for US

9. DYNAMIC SEARCH ADS
 The Dynamic Search Ad is also a text Ad format.
 When we are creating the Dynamic Search Ads
then we need to create a new campaign.
 Google will Provide the Headline and Destination
Url.
 Google Will Decide the Content of Page Index.
 NOTE:It doesn’t have Head Line.
It doesn’t have a Destination URL.

10. DYNAMIC SEARCH ADS
 Dynamic Ad Targets:
 It is like the Filters
 we have different types of Dynamic Ad targets they are
as follow:
 1) All webpages: Every single page in your website's
domain.
 2) Categories: The Dynamic Search Ads system uses
Google's organic search index for your website to see
the themes of your website content. Once our system
identifies these themes, we create "categories" that
you can target.

11. DYNAMIC SEARCH ADS
 URLs: Pages with URLs containing certain strings
that you specify.
 Page title: Pages with titles that contain certain
words. Don't know what a page title is?
Click google.com and look at the top of your
browser window. You should see the page title
"Google" at the top.
 Page content: Pages that contain certain words
that you specify.

12. CREATING DYNAMIC ADS
 Here's how to add dynamic ad targets:
 1) From your Dynamic Search Ad campaign, click the Auto
targets tab.
 2) Click the +Add dynamic ad target button.
 3) Choose Add all webpages or Add a group of webpages.
If you choose the latter, select whether to target by category,
URL, page title, or page content. For specific page titles or
page content, add double quotation marks, like "camera" to
terms that you'd like to include.
 4) Click Save.

13. SCREEN SHOTS FOR CREATING
DYNAMIC AD TARGETS

14. SCREEN SHOTS FOR CREATING
DYNAMIC AD TARGETS

15. PRODUCT LISTING ADS(PLA)
 It is nothing but Google.com having the product like
images , title seller , price etc.
 It will appear only in google.com.
 If the user need to create a PLA then the user must
and should want to create a new Campaign.

16. PRODUCT LISTING ADS

17. TEXT ADS AND PLA’S
 These both are the winning combination.
 Consumers who are exposed there brands text ads and
PLA’s are more likely to engage with the brand and
complete more valuable actions than those who can see
only text Ads.
 A consumer who exposed to both Text Ads and PLA’S is
more likely to…..
 Through a spread sheet the products are add to
Merchant center.
 Both the links for product target and dynamic Ad target
will displayed the Ad

18. PRODUCT LISTING ADS

19.  AUCTION INSIDE REPORT :-
It will shows who are the competitors'
inside my Report.
KEYWORD PLANNER TOOL:-
It will help to find out the keywords
which are useful to my business.

20. ANY QUERIES???

21. THANK YOU