Story of Explainer Video
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Interested to keep an Explainer video in your Homepage and not having much idea? Here are the questions to be asked before getting one for you & also the answers for those.
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Story of Explainer Video
- 2. Usually under 2 minutes short videos introduces businesses, products or services in a memorable way and engages target audiences also encourage them to share it with their social networks.
- 4. Simplifies your complex business ideas into high impact key messages to understand easily. Provides important information's to the viewers as a solution of their problem. Helps to take buying decision and converts our prospects into customers.
- 5. One minute of video is equal to 1.8 million words. Viewers to your website will decide in a few seconds want to stay or move on. (warning: we are a very busy world, always on the go and if you cannot capture your attention quickly, we move on) Instead of writing multiple pages to “About us” to brief yourself, tell your history short and mind catchy way. It is possible only by explainer videos.
- 6. By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media. 90% of user say that seeing a video about a product is helpful in the decision process. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
- 7. Explainer videos are not only for a particular business, product, service or idea. Everyone wants an easy way to understand complex ideas and the understanding is universal for all the small and large. Explainer videos are doing it.
- 8. The key benefits are, Better Google Result Longer site visits and easily sharing Perfect Pitch and Personality Boosting Conversion Rate Improved ROI
- 9. General Types are, Whiteboard Animation Typography Animation 2D Animation Live Action Screen cast Motion Graphics Cutout Animation
- 10. Creative Brief Clear Script Storyboard Style Frames Animation Voice over Sound Effects and Music Design
- 11. Keep video Short Make video simple Perfect Professional voice over Keen call back High Quality Creative script A focus on benefits
- 12. Trying to explain everything. Out of focus on solution and the Problem. Forcing Humor. Expecting to get viral video (success depend on quality and marketing). No call to action. Forget to analyze and Track.
- 14. The most used mobile and web video file format is MP4. Commonly used are, AVI FLASH MP4 WMV MOV
- 15. DIY - $600 Freelancing – $3000 - $5000 Production Houses - $1000 to $10, 000
- 17. DIY & Freelancing- Not to mention, depend on you spend and dealing Production Houses – 4 to 8 weeks(generally)
- 18. Most of them like to put videos front and centre of homepage. Wherever you place it should integrate seamlessly with your brand and content. Make sure your viewer can find your video.
- 19. Once your video is finished What’s next?
- 20. Don’t get stop just after posting in social media. Make sure your video is indexable by search engines when user search for it. Host and track analytics.
- 21. Reach us! Bode Animation Email Id: info@bodeanimation.com www.bodeanimation.com