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Why You Should Be In The Mobile Apps Business!

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Why You Should Be In The Mobile App Business
Presenter: Bobby Wan
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AGENDA
1. Introduction To The Mobile App Industry
2. Different Kinds of App Marketing Models
3. Research & Planning Your 1s...

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Why You Should Be In The Mobile Apps Business!

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“How To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!”

The World's Easiest To Use And Feature Rich App Builder Tool.

If you're in Business – you're in the App Business – it's as simple as that!

To Your Success,
Bob
http://tiny.cc/41ygwx

“How To DOMINATE A Virtually Untapped $4.4 Billion Dollar Market Place And Create Your Own Professional App Within Minutes. Fast, Easy And Simple To Use!”

The World's Easiest To Use And Feature Rich App Builder Tool.

If you're in Business – you're in the App Business – it's as simple as that!

To Your Success,
Bob
http://tiny.cc/41ygwx

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Why You Should Be In The Mobile Apps Business!

  1. 1. Why You Should Be In The Mobile App Business Presenter: Bobby Wan 1
  2. 2. AGENDA 1. Introduction To The Mobile App Industry 2. Different Kinds of App Marketing Models 3. Research & Planning Your 1st App 4. Check Out Some Sample Info Apps! 5. The World's Easiest To Use And Feature Rich App Builder Tool for Android & Apple! 2
  3. 3. 3
  4. 4. SINGAPOREANS OWN MOST SMARTPHONES IN ASIA PAC 4 http://sbr.com.sg
  5. 5. APP STORE STATS SUMMARY 5http://www.appbrain.com/stats/number-of-android-apps
  6. 6. GOOGLE PLAY BEATS ANPP STORE 6 http://www.phonearena.com/news/Androids-Google-Play-beats-App-Store-with-over-1-million-apps-now-officially- largest_id45680 24 July 2013
  7. 7. NO. OF ANDROID APPS 7 http://www.appbrain.com/stats/number-of-android-apps
  8. 8. WHY ANDROID 8
  9. 9. SINGAPOREANS SMARTPHONE OWNERSHIP 9 http://www.blackbox.com.sg/wp/wp- content/uploads/2012/05/Blackbox-YKA-Whitepaper- Smartphones.pdf May 2012
  10. 10. INTRODUCTION TO THE MOBILE APP INDUSTRY If you know anything about mobile devices, you’ve probably heard that famous phrase that there’s an app for pretty much everything. And it’s true! But here’s a question for you: • Is there an app for your business? If not, then it’s time to think about creating one…or more. 10
  11. 11. WHAT IS A MOBILE APP? The phrase “mobile app” stands for mobile application. It is application software that is created to run on mobile devices, such as smartphones and tablets 11
  12. 12. WHY DOWNLOAD MOBILE APPS? Now is the greatest time to use them…. • Easy to download • Often free • Make our lives more convenient • Saves you trouble of opening device browser and typing in an address information is at your fingertips • Businesses offer free apps to make it easier for customers to purchase their products & services Information at your fingertips! 12
  13. 13. WHY MOBILE APPS? In today’s market, virtually everything – from purchasing to trading to payment – can be performed on mobile devices using apps. In 2014, the revenue from this outstanding technology is expected to climb to $58 billion. That is a lot of income and profit generated using apps! 13
  14. 14. WHY MOBILE APPS? 14
  15. 15. THE ANDROID FUTURE IS ALREADY HERE! HERE IS MORE PROOF! Even Facebook Office is switching to Androids. Are you left behind? 15
  16. 16. WHY MOBILE APPS? /2 80% of time on mobile phones is spent inside mobile apps http://www.digitalbuzzblog.com/infographic- 2013-mobile-growth-statistics/ The average customer actively uses 6.5 apps throughout a 30-day period The average time spent per day on apps is 94 minutes; 22 minutes less than on the web http://mappdom.com/appfacts/ 80% of consumers indicate that downloading an app meant they were receptive to receiving texts from the business http://heidicohen.com/67-mobile-facts-from-2013- research-charts/ 78% of smartphone users access a retail site via a mobile app 44% of tablet users access a retail site via a mobile app 16
  17. 17. WHY MOBILE APPS? /3 Advertising is now the most popular revenue model for apps http://www.wamda.com/2013/02/10-tweetable- facts-about-mobile-app-development 70% of users have 10+ apps http://www.webpronews.com/mobile-apps-are- becoming-as-popular-as-tv-2012-12 Mobile commerce will reach almost 40 billion by the end of the year http://www.biznessapps.com/blog/2014/03/10/ap p-usage-miles-ahead-of-mobile-web/ 61% of Mobile and Tablet users conduct local business searches on Apps http://iosmaui.com/fun-facts-about-mobile-apps/ As of October of 2013, more than 60 billion mobile apps had been downloaded http://visual.ly/mobile-application-development- amazing-facts 17
  18. 18. WHY MOBILE Image By: Experian
  19. 19. TYPES OF MOBILE CAMPAIGNS Image By: Experian
  20. 20. SUCCESS RATE OF MOBILE MARKETING Image By: Experian
  21. 21. TYPES OF MOBILE APPS MARKETING MODELS • Entertainment Apps • Games, puzzles, etc • Productivity Apps • Currency conversion, grocery lists, flashlights, etc • Info Apps • The How to’s… • Websites/ Blogs 21
  22. 22. RESEARCHING & PLANNING YOUR FIRST APP • What makes an app successful? • How to spot good apps • Emulate a successful app • Copyright and trademarks • Designing your app 22
  23. 23. WHAT MAKES AN APP SUCCESSFUL? • Be Original – Find a vacuum • Entertaining and engaging • Usable and useful • Solve the 3 P’s => Value Creation • Free version • Promote your app Make a dent in the app universe ! 23
  24. 24. HOW TO SPOT GOOD APPS Why is this app successful? What is its rank and has it been consistent? Why do people want this app? Will the customer use it again? Does this app provoke an impulse by? What else can I learn from the company that created the app? What is the competitive advantage of this app? 24
  25. 25. EMULATE A SUCCESSFUL APP Why are people purchasing this app? Can I do something to emulate this idea and take it to the next level? How many similar apps are in the market? What new features can you add? 25
  26. 26. COPYRIGHT AND TRADEMARKS • Never use a Trademark names • http://tess2.uspto.govb/ • Copy the concept but never use the same names, graphics, and audio • Google Play Policies https://support.google.com/googleplay/android- developer/answer/4430948?hl=en 26
  27. 27. SAMPLE MOBILE WEBSITES 27
  28. 28. DESIGNING YOUR APP Icon – Must look good, attract user’s attention App Title – should be exciting, trendy and catchy Description – Should be compelling Screenshots – show a snapshot of app and function Categories – Choose something relevant 28
  29. 29. SAMPLE FREE INFO ANDROID APPS 29
  30. 30. CONCLUSION Mobile Info Apps are extremely easy to create and manage. It happens the same way as with everything else in life: things aren’t that difficult. You just need to know where everything is and how you can properly use it – and there you have it. Thank You Bobby Wan Check Out My FREE Android Apps! 30

Hinweis der Redaktion

  • Monetizing Your App
  • http://www.spring.gov.sg/aboutus/pi/pages/performance-indicators.aspx
  • http://sbr.com.sg/telecom-internet/news/singaporeans-own-most-smartphones-in-asia-pacific
  • http://www.phonearena.com/news/Androids-Google-Play-beats-App-Store-with-over-1-million-apps-now-officially-largest_id45680
  • http://www.appbrain.com/stats/number-of-android-apps
  • http://www.blackbox.com.sg/wp/wp-content/uploads/2012/05/Blackbox-YKA-Whitepaper-Smartphones.pdf
  • http://www.strategicsourceror.com/2013/05/mobile-optimized-site-vs-mobile.html
  • Be Original
    To stand out from millions of possible competitors, you need to create an original app. I'm not only talking about content, even if it's one of the most important element, but also design.
    In Conclusion
    In order to succeed in the marketplace, your app has to possess the qualities of being entertaining and engaging; being usable and useful ; being novel in some way or other; and of course, offering a free version of freebies with it.
    Their problems are your opportunities
  • http://tess2.uspto.govb/

    https://support.google.com/googleplay/android-developer/answer/4430948?hl=en

  • Screenshots using e.g. jing
    Requirements by google play
    File format
  • A lot of money is invested in Mobile Apps, and it’s all for us. Let’s use it and reach our most precious business goals.
    To Your Success,

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