Orlando Tourist Corridor - Retail Commercial Real Estate & Tourist Trends

TOURIST CORRIDOR
ORLANDO
MARKET BRIEFING | Q2 2015

TOP
TOP CITIES STATES
JOBGROWTHGROWTH
ORLANDOORLANDO
CITY
NO.NO.
11CITY
STONGESTSTONGEST
NON-AGRICULTURAL
JOB
GROWTHGROWTH
FIRST 3/4 0F 2014
6. Riverside, CA +2.8%
6. Denver, CO +2.8%
8. San Francisco, CA +2.6%
8. Seattle, WA +2.6%
10. San Diego, CA +2.4%
JOBS
NATIONAL
AVERAGE
THE
23.7%3.7%
GROWTH 2014
0.1
PERCENTAGE POINT
SINCE LAST YEAR
+
4.6%
NORTH DAKOTANORTH DAKOTA
+
3.6%
NEVADA
+
2.2%
CALIFORNIA
(TIE)
+
2.2%
WASHINGTON
(TIE)
+
2.8%
OREGON
+
3.1%
UTAH
+
2.7%
COLORADO
+
3.3%
TEXTAS
+
2.5%
DELEWARE
+
2.5%
+
2.9%+
2.9%
FLORIDA
1. Orlando, FL +3.7%
2. Houston, TX +3.5%
3. Dallas, TX +3.4%
4. Miami, FL +3.0%
5. Portland, OR +2.9%
1.8%
MONTHLY
AVERAGE
STATESSTATES
TOP 10 CITIES FOR JOB GROWTH
FOR JOB GROWTH
2
R. Bobby Palta | +1 407-279-0050 | bobby.palta@cbre.com | cbre.com/bobby.palta | @_RetailBroker
Source: forbes.com

LAS VEGAS, NV
FORUM SHOPS AT CAESARS
$1,750 SALES PSF
GLENDALE, CA
AMERICANA AT BRAND
$1,110 SALES PSF
HONOLOULU, HI
ALA MOANA CENTER
$1,200 SALES PSF
VANCOUVER, BC
PACIFIC CENTRE
$1,255 SALES PSF
LOS ANGELES, CA
THE GROVE
$1,400 SALES PSF
LONDON, UK
WESTFIELD STRATFORD
$1,600+
SALES PSF
LONDON, UK
BRENT CROSS
$1,110 SALES PSF
LONDON, UK
WESTFIELD LONDON
$1,600+
SALES PSF
NEW YORK, NY
SHOPS AT
COLUMBUS CIRCLE
$1,600 SALES PSF
SHORT HILLS, NJ
THE MALL AT SHORT HILLS
$1,110 SALES PSF
SYDNEY, AUSTRALIA
WESTFIELD SYDNEY
$1,500 SALES PSF
MELBOURNE, AUSTRALIA
CHADSTONE
$1,194 SALES PSF
DUBAI, UAE
MALL OF THE EMIRATES
$1,423 SALES PSF
15
SHOPPING
CENTERS BY SALES
PER SQ FT
MIAMI, FL
BAL HARBOUR
$2,555 SALES PSF
ADVENTURA, FL
ADVENTURA
$1,110 SALES PSF
ORLANDO, FL
ORLANDO PREMIUM OUTLETS
INT’L DRIVE $990 SALES PSF
ORLANDO, FL
ORLANDO PREMIUM OUTLETS
VINELAND AVE
$1,595 SALES PSF
ORLANDO, FL
THE MALL AT MILLENIA
$1,595 SALES PSF
ORLANDO, FL
THE FLORIDA MALL
$1,110 SALES PSF
ORLANDO, FL
DISNEY SPRINGS
$1,600 SALES PSF
ORLANDO
#1 SHOPPING CENTER PERFORMANCE GLOBALLY
Orlando is the ONLY market in the world with 5
different shopping centers achieving revenue
at or exceeding $1,000 PER SQUARE FOOT
Source: Smith Travel Research: Visit Orlando Market Research & Insight

RETAIL DISTRICTS – TOURIST CORRIDOR
Kirkman
&
Conroy
Millenia
North
Int’l
Dr
Mid
Int’l
Dr
535
US 192
&
SR 535
Celebration
Maingate
Lake
Buena
Vista
Convention
Center
Dr. Phillips
&
Bayhill
Orlando
International
Airport/
Semoran

Champions
Gate
FL
Mall
Grand
Lakes
Airport/Semoran Maingate
Celebration Mid I-Drive
Champions Gate Millenia
Dr. Phillips/Bayhill North I-Drive
Florida Mall Sea World
Grand Lakes US 92/SR 535
Lake Buena Vista
ORLANDO DISTRICTS
»» Retail sales growing
at faster rate here
than any other city in
the SE (10yrs)
»» University of Central
FL (UCF) is the 2nd
largest university
(UCF) in the nation
»» FL is 3rd in the nation
for population growth
»» Orlando has the
5th fastest growing
economy in the SE
»» Central FL Research
Park is the 7th largest
research park in the
nation
»» Orlando Int’l Airport
is the 13th busiest
passenger airport in
the nation
»» A record 59 million
visitors came to
Orlando in 2013
192
192

CENTRAL FLORIDA MACRO TRENDS
5TH5TH
HOME SALES
15%
15%
2008 - 2013
ANNUAL GROWTH
OUTPACING MIAMI, DC, ATLANTA, NEW ORLEANS, & NASHVILLE
**
FASTEST
ECONOMIES S.E.
ORLANDO
IN
THE
GROWINGGROWING
METRO
RETAIL
SALES
5 %
2003 - 2013
Source: Metro Orlando Economic Development Commission

CENTRAL FLORIDA MACRO ECONOMICS
14THYOUNGEST
MEDIAN
HOUSEHOLD
MEDIAN
OUT OF
MIGRATION:MIGRATION:
HOUSEHOLD
POPULATION
INCOME
$46,020$46,020
2.3M
UNEMPLOYMENT RATE 6.9%
Osceola
Orange
Lake
Seminole
EMPLOYMENT
1,081,3571,081,357
MEDIAN
AGE36.4
LARGEST GROWTH OF ALL
FL MSA’S SINCE 1970
#4
OUT
OF MOST
MSA’S
3030
14TH
36.4
2.3M
***Source: Metro Orlando Economic Development Commission

TOURIST ECONOMY
$
33.1B
IN VISITOR
SPENDING
TOURISM
233K
DIRECT INDUSTRY JOBS
ANNUAL
WAGES
14.9B
EARNED
Source: Tourism Economics

ORLANDO EYE AND I-SQUARE MALL
RA SUSHI
BLUE MARTINI @ POINTE ORLANDO
DEL FRISCOS
AVANTI HOTEL REDEVELOPMENT
I-DRIVE
SUNRAIL
I-DRIVE TROLLEY
UNIVERSAL: WIZARDING WORLD DIAGON ALLEY
DISNEY'S MAGIC KINGDOM: FANTASYLAND EXPANSION PH 2
DISNEY'S ANIMAL KINGDOM: AVATAR ATTRACTION
DISNEY SPRINGS CONSTRUCTION
SEAWORLD: AQUATICA EXPANSION
UNIVERSAL: CABANA BAY
CITYWALK RETENANTING
DISNEY: MANGO’S TROPICAL CAFE
MILLENIA GARDENS
MILLENIA PLACE
INTERSTATE 4 WIDENING
MAJOR – GRAND NATIONAL I-4 FLYOVER
SAND LAKE ROAD EXPANSION
ALL ABOARD FLORIDA
ORLANDO INTERNATIONAL AIRPORT
MAGLEV
DISNEY: STAR WARS ATTRACTION
ORLANDO PREMIUM OUTLETS VINELAND PH 3 EXPANSION
TWIN PEAKS
KING’S BOWLING
HOOTERS
HYATT REGENCY / PEABODY TRANSACTION
SEAWORLD: ANTARCTICA EMPIRE OF THE PENGUIN
UNIVERSAL: TRANSFORMERS THE RIDE 3D
DISNEY'S MAGIC KINGDOM: FANTASYLAND EXPANSION
KENNEDY SPACE CENTER EXPANSIONS
FUN SPOT EXPANSIONS
WET ‘N WILD EXPANSIONS - ACQUIRED BY UNIVERSAL
DEVELOPMENT ACTIVITY – TOURIST CORRIDOR
2013
FUTURE
2014
RETAIL HOTEL
TRANSPORTATION ATTRACTIONS
KEY

TRANSPORTATION + TRAVEL
225K BEHIND
*
PASSENGER ARRIVALS
14TH
NATIONALLY
2ND
MIAMI
ORLANDO
INTERNATIONALINTERNATIONALINTERNATIONAL
AIRPORTAIRPORT
ORLANDO
RANKS
AIRPORT
JUNE 2014
SANFORD
TOURISM
RECORD
TRAVEL
2013 ORLANDO
BROKE
USA
DISTANCES
FROM
ST. PETERSBURG
106 MI
TAMPA
85 MI
MIAMI
236 MI
KEY WEST
395 MI
DAYTONA
BEACH
60 MI
JACKSONVILLE
140 MITALLAHASSEE
242 MI
ST. PETERSBURG
106 MI
TAMPA
85 MI
MIAMI
236 MI
ORLANDO
KEY WEST
395 MI
DAYTONA
BEACH
60 MI
JACKSONVILLE
140 MITALLAHASSEE
242 MI
TOURISM
BROKE
Source: www.orlandoedc.com


orlando
international
airport
Sunrail
Maglev
All Aboard Florida
I-Ride Trolley Red Line
I-Ride Trolley Green Line
TRANSPORTATION MAP
MASS TRANSIT + TRANSPORTATION

ATTRACTIONS + ATTENDANCE
DISNEY’S
EPCOT
DISNEY’S
BLIZZARD
BEACH
DISNEY’S
MAGIC
KINGDOM
DISNEY’S
ANIMAL
KINGDOM
DISNEY’S
HOLLYWOOD
STUDIOS
DISNEY’S
TYPHOON
LAGOON
ORLANDO ATTRACTION
ATTENDANCE (2012
Disney's Magic Kingdom 17,536,000
Disney's Epcot 11,063,000
Disney's Animal Kingdom 9,998,000
Disney's Hollywood Studios 9,912,000
Islands of Adventure 7,981,000
Universal Studios 6,195,000
SeaWorld Orlando 5,358,000
Disney's Typhoon Lagoon 2,100,000
Disney's Blizzard Beach 1,929,000
Wet 'n Wild 1,247,000

RETAIL CONCEPTS – TOURIST CORRIDORDEPARTMENTGROCERYDININGSPECIALTY
ENTERTAINMENT
SUPERSTORE

VISITOR VOLUME
As premier travel destination featuring a
host of world-famous theme parks and
attractions, accommodations, world-class
airports and one of the largest convention
facilities in the nation, Orlando attracts
over 50 million visitors each year. Visitors
to Orlando come from all over the United
States as well as internationally including
Canada, the U.K. and Brazil.
Orlando is the first destination in the
country to welcome more than 50 million
visitors and remains the most visited
destination in the United States.
VISITOR VOLUME
(Millions)
2009
International Domestic
2010 2011 2012 2013
VISITOR
STATISTICS
Source: www.visitorlando.com

INTERNATIONAL VISITOR TRAVEL
OVERSEAS
% CHANGE (2005 - 2011)
2005 2011
SOUTH
AMERICA
264,000
883,000
235%
CANADA
657,000
1,015,000
55%
UNITED
KINGDOM
1,060,000
767,000
-28%
WESTERN
EUROPE
1,433,000
1,319,000
-8%
TOTAL INTERNATIONAL
2,673,000
3,803,000
42%

ORLANDO VISITOR BREAKDOWN
Domestic Overnight Visitors
Source: DK Shifflet & Associates

MONTHLY VISITOR TRENDS
PASSENGER TRAFFIC
4
3.5
3
2.5
2
1.5
2013 34.9M (-1.0%)
2012 35.3M (-0.4%)
2011 35.4M (+1.6%)
2010 34.9M (+3.5%)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Source: www.visitorlando.com

SITES + ACCOMMODATIONS
454
HOTELS
454
OCCUPANCY
ORLANDO
HOTELS
*MAY 2014
Kissimmee
Orlando North
Orlando Central
Orlando Central
International Drive
Orlando South
25%
25%
13%
12%
10%
15%
71.5%
Source: www.orlandoinfo.com/research

HOTEL PERFORMANCE
$108.03 (+6.4%)
68.8% (+1.8%)
28.461 (+6.4%)
24.325 (-9.7%)
$90.76 (-2.8%)
59.5% (-9.6%)
2014 (f) 30.70 (+1.6%) 70.1% (+0.1%)
2013 (f) 30.187 (+3.3%) 70.0% (+1.7%) $101.53 (+4.8%)
2012 29.308 (+3.0%) $96.88 (+2.9)
2011 67.6% (+5.8%) $94.11 (+3.7%)
2010 26.746 (+10.0%) 63.9% (+7.4%)
2009 $93.34 (-11.8%)
26.933 (-2.3%)2008
2007
65.8% (-3.1%) $105.83 (0.0%)
$105.8427.572 67.9%
Rooms Sold (millions) Occupancy Average Daily Rate

AVAILABLE PROPERTIES
METRO ORLANDO FLORIDA NATIONAL
3.2%
4.6%
4.2%
3.3%
75.4%
3.0%
72.7%
4.3%
68.0%
3.8%
52.2%
2.4%
$117.65
5.5%
$110.21
5.1%
$132.82
4.7%
$109.24
2.9%
$88.73
8.8%
$80.17
9.6%
$90.27
8.8%
$57.02
5.3%
2014
JAN YTDLODGING
ORANGE COUNTY
Source: VisitOrlando

ORANGE COUNTY CONVENTION CENTER
FOR
TOP
TENTOTALS
77.3M
ATTENDANCE
1. MAGIC KINGDOM
2. EPCOT
3. DISNEY'S HOLLYWOOD STUDIOS
4. ISLANDS OF ADVENTURE
5. UNIVERSAL STUDIOS
6. SEAWORLD
7. DISNEY’S TYPHOON LAGOON
8. DISNEY’S BLIZZARD BEACH
9. AQUATICA
10. WET 'N’ WILD
TOP 10 ATTRACTIONS
Source: Themed Entertainment Association (TEA) & AECOM
As the second largest convention facility in the country, the Orange Coun-
ty Convention Center (OCCC) benefits more than 1,000 companies annual-
ly in the Central Florida area. The OCCC is a green-friendly complex comprised
of two separate buildings connected by an open air bridge with moving side-
walks across International Drive As of December 2012, there are 645 events
with an estimated 10million attendees booked through the year 2030. This will
generate approximately $17.3 billion in delegate spending during this time.
The Orange County Convention Center was recently rated the No. 1 meeting facility
in the country by Business Review USA. the No. 1 meeting facility in the country by
Business Review USA.
• 7 million total sq. ft.
• 2.1 million sq. ft. exhibition space
• 480,000 sq. ft. meeting space
• 200 events hosted annually
• 1.4 million attendees
• $2.1 billion in economic impact
• 74 meeting rooms with 235 breakouts
• Two 92,000 sq. ft. general assembly areas
ORANGE COUNTY
CONVENTION CENTER
QUICK STATS:

ORLANDO CONVENTION VISITORS
ORLANDO #1
#1 AMONG
“BOTH ASSOCIATION &
CORPORATE PLANNERS”
#1 FOR “INTEND
TO HOLD A MAJOR
MEETING IN NEXT
3 YEARS”
#1 AMONG
ASSOCIATION
PLANNERS &
#2 AMONG
CORPORATE
PLANNERS
(VEGAS)
#2 FOR OVERALL PERCEPTION AS A
MEETINGS DESTINATION (SAN DIEGO)
#1 FOR
“HELD A MAJOR
MEETING IN PAST
3 YEARS”
Source: RRC Associates

CONVENTION HOTEL MARKET
16%
6%
13%
8%
12%
5%
ROOMS
NUMBER OF
PROPERTIES
NUMBER OF
MEETING
SPACE
TOTAL
Source: Smith Travel Research: Visit Orlando Market Research & Insight

CONVENTION VISITOR SURVEY
Convenient Airline Service (2)
Easily Accessible for Delegates (3)
Food & Lodging Costs (1)
Travel Costs to Location (1)
Good Hotels (1)
Good Value for the Money (1)
Makes Financial/Other Concessions
Clean/Attractive City (3)
Security/Crime Rate (5)
Number of Hotel Rooms Available (3)
Good Restaurants (20)
Attractiveness of Conference Hotels
% Rating
“Very Important”
40% 50% 60% 70% 80% 90%
Source: RRC Associates
* Convention visitors to Orlando responded that Good Restaurants
is one area where Orlando can improve its offering for travellers.

R. Bobby Palta
First Vice President
T +1 407 279 0050
bobby.palta@cbre.com
cbre.com/bobby.palta
twitter.com/_RetailBroker
200 S. Orange Ave. Suite 2100
Orlando, FL 32801
CBRE, Inc.
Licensed Real Estate Broker
© 2015 CBRE, Inc. This information has been obtained from sources believed reliable. We have not verified it and make no guarantee, warranty or representation
about it. Any projections, opinions, assumptions or estimates used are for example only and do not represent the current or future performance of the property. You
and your advisors should conduct a careful, independent investigation of the property to determine to your satisfaction the suitability of the property for your needs.
CBRE and the CBRE logo are service marks of CBRE, Inc. and/or its affiliated or related companies in the United States and other countries. All other marks
displayed on this document are the property of their respective owners.
FOR MORE INFORMATION, PLEASE CONTACT:

Orlando Tourist Corridor - Retail Commercial Real Estate & Tourist Trends

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Orlando Tourist Corridor - Retail Commercial Real Estate & Tourist Trends