My talk from BrightonSEO 2018, showcasing our live video attempts and what we learnt about how to use live video as part of a content marketing strategy.

1. Bobbi Brant
@bobbibrant
KAIZEN
How to Use Live Video in
Content Marketing
http://www.slideshare.net/bobbibrant

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HOW TO USE LIVE VIDEO IN
CONTENT MARKETING
Bobbi Brant

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WHO AM I?
Bobbi Brant
Head of Creative at
Kaizen
SEO based Content
Marketing Agency

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And here began my
Live Video adventure

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“78% of online audiences are
already watching Facebook Live
content and 81% watched more
live videos in 2016 than 2015.”
Livestream.com

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1st Attempt

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WHICH PLATFORM SHOULD YOU USE?
Whichever one makes sense for your brand

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25% higher impressions
than average tweet
375% higher
engagements than
average tweet
16% click through rate
2 and a half minutes longMax 20 viewers whilst live

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2nd Attempt

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38% higher impressions
than average tweet
1050% higher
engagements than
average tweet
7% click through rate9 and a half minutes long
106 views within 24 hours

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@kaizen_agency

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WHAT DID WE LEARN ABOUT
LIVE VIDEO?

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It’s Easy

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It’s Cheap

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“90% of Facebook Live viewers
say video quality is the most
important aspect”
Livestream.com

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It’s Great Supporting Content

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“80% of people would rather
watch live video from a brand
than read a blog, and 82%
prefer live video from a brand to
social posts.”
Livestream.com

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WHAT COULD YOUR LIVE VIDEO BE?

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PRODUCT LAUNCHES

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USE LIVE VIDEO TO LAUNCH LINK
BUILDING CONTENT

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COMPETITIONS

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“Ads associated with live video
content delivered a 94%
completion rate”
FreeWheel Media

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CONVERSING WITH YOUR AUDIENCE

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“87% of audiences would rather
watch online videos than
traditional TV if they get more
Behind the Scenes content.”
Livestream.com

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4 TOP TIPS FOR LIVE VIDEO SUCCESS

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DON’T JUST STREAM – PROMOTE IT

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DON’T BE SCRIPTED – BE
PREPARED

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DON’T SET TIMES – SET SECTIONS

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DON’T GO IT ALONE – HAVE HELP!

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BONUS TIP - HAVE A FOLLOW UP PLAN
Around 80% of viewership was after the
live stream

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WHILST I HAVE YOU…
• Automatically finds your PR coverage
and showcases its real value and
contribution to your SEO and brand
visibility
• Reports on traffic, shares and link
metrics to create a real-time lookbook of
your coverage
http://coveragetracker.io

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THANK YOU
www.kaizen.co.u
k
@bobbibrant
http://bit.ly/brighton-live-video