The presentation describes how coaching can provide effective and efficient support for a comparatively low cost by building online coaching communities supported by the special processes built into CoachMaster software.

1. Building Support
Communities for Health
Issues
Using E-Coaching
Or
People Learning to Help
Each Other with Skill and Grace
CoachMaster™ (UK) Ltd
7 Dovedale Studios, 465 Battersea Park
Rd, London, SW11 4LR
info@thecoachmasternetwork.com
Tel +44 207 787 8599
Bob Griffiths Associates
M: +44 7931 851033 10/15/12 1

2. Bob Griffiths
Designer of CoachMaster
• Coaching for 25 years.
• Specialises in developing a
coaching culture
• Author of “Grow your own
Carrot” – the definitive guide to
the GROW process
• Trained in brief therapy, gestalt
psychology, inner game theory
and NLP
• Public speaker, author,
broadcaster
CoachMaster (UK) Lrd. 10/15/12 2

3. A Quick Review
 A crisis is about to hit the country and the whole of the
developed world with thousands of people needing support in
the areas of mental health, weight loss and fitness and addiction
 If no support is offered then the consequences will be severe in
terms of mental and physical misery and cost to society.
 Most people struggling with these issues would benefit from the
attention of fully trained professionals but here are not enough
resources to provide this support to everyone
 Techniques like CBT have proved the value of ‘mindful’
approaches to problems
 Coaching, like CBT, can be applied to help people to develop new
life habits and improve mental health.
Bob Griffiths Associates 10/15/12 3

4. One Solution
Build Coaching Communities
supported by E-Coaching
 Train a cohort of volunteers who are able and willing to
learn basic coaching skills
 Provide them with coaching software to bolster their
skills
 Provide a means of connecting them to clients
 Use the in-built recording facility in the software to
provide support and supervision on their coaching skills
 Use gamification to encourage participation and learning
 Train a cohort to be trainers, have them train others and
cascade the process to others

5. The Development of E-Coaching
 Put E-coaching into Google - get up to 68
million results
 Sheffield Hallam University commissioned a
Weight Loss module in CoachMaster for their
Government Funded ‘Small Changes’ initiative
 Currently developing an ‘Recovery from
Addictions’ module for a leading charity
 When I offered an E-coaching session on weight
loss and fitness to a mail list of 500 ‘normal’
individuals I received over 70 requests.

6. Coaches View

7. How to get involved
 Join the CoachMaster™ network – http://thecoachmasternetwork.com
 Work with us to develop evidence based content for your area of
expertise
 Build up your coaching skills by using the software
 Suggest projects where the ‘Community Coaching Approach’ and would
add value and we can evaluate the results
 Talk to us about individuals or organisations we can partner with
 Suggest ways of making coaching more addictive through games or
rewards or social tools and ways to monetise it
 Come up with new ideas we have not thought of!
 Get in touch Landline is 0207 787 8599, mobile 07931 851 033 or
Skype bobcoach.

8. Back Up Slides

9. Advantages of E-Coaching
Sessions can be run at the most mutually agreeable
time
Sessions can be stopped and restarted
Only the coach requires internet access and he/she can
handle all the IT
Coach and client do not have to be located in the same
city or even country
Sessions can be conducted fully virtually or by video or
phone
Can be used on or off line
CoachMaster (UK) Lrd. 10/15/12

10. Advantages of E-Coaching –
contd.
Each coach can receive personalised feedback from
sessions and resources for future development
Supervision and support can easily be provided to the
coaches as there is a record of the timings of each session
and the content (confidentiality issues!)
Specialist databases can be built to support coaches in
coaching clients through challenging situations: weight loss,
stopping smoking, recovery from addiction, light depression
The process is held centrally and can be easily updated
when improvements are identified
CoachMaster (UK) Lrd. 10/15/12

11. Advantages of E-Coaching –
contd.
The outcome of each session is clearly recorded and
can be directly emailed to the client
The coaching model (GROW) is easy to understand and
apply
You can build coaches confidence quickly by them
observing real coaching sessions online and using webinars
and short videos
Some people feel more comfortable working on
personal issues at a distance or virtually
Combines the benefit of e-training with the value of
working with a real person
CoachMaster (UK) Lrd. 10/15/12

12. What is in it for the
Volunteers?
By using the system and learning coaching they are
developing a very useful and marketable skill
The process could use gamification with awards and
rewards for those conducting the most number/most
effective sessions
The natural response of satisfaction from helping
others
As some become more effective and receive more
training they could be rewarded for training/supervising
others
CoachMaster (UK) Lrd. 10/15/12

13. Client’s View

14. Problem -Lack of Trained
Coaches!
• Takes many years to train a coach effectively
• Many people who want to help are daunted by the
time commitment and cost of training
• Trained coaches generally will not offer their
services at the sort of rates that the general
population can afford
• There is a limit of geographical spread and reach
of coaches working face to face
• There is no way to connect the people who need
help with those willing to provide it.
CoachMaster (UK) Lrd. 10/15/12