Online tools are invaluable in promoting your programs and extending learning beyond workshops and presentations. Find out how to put it all together with your website, blogs and social media. Learn how your colleagues are using online tools to reach more people and new audiences.

1. Don’t Forget Online
Tools in your Program
Planning and Delivery
Bob Bertsch & Sonja Fuchs
Web Technology Specialists
NDSU Agriculture Communication

2. Reach, Influence, Impact
•
•
•
•
•
•
NDSU Extension Employees = 390
N.D. Adult Population = 545,700
25% of 545,700 = 136,425
Dunbar’s Number = 150
# of NDSU Extension staff needed = 910
# of impacts needed per staff = 350

3. Reach, Influence, Impact
• Increase access to Extension
• See audiences more as members of
communities.
• Become part of networks.
• Increase others’ talking about our work.
• Increase conversations with others.

4. Stocks and Flows
Traditional Education
(Stocks)
Just in Time Education
(Flows)
• Content is standardized
• Content is customized
• Delivered in a specific
space at a specific time
• Available anywhere,
anytime
• Usually a passive
setting
• Encourages active
learning

5. Stocks and Flows
Stocks =
archived, organized
Flows = timely, engaging
• Books
• Blogs
• Publications
• Social media
• Websites
• Webconferencing

6. Ag Content Management System (Ag CMS)

7. Ag CMS helps
Extension staff:
• Focus on content
instead of design
• Add and update
content from
anywhere, at anytime
• Create more
collaborative
websites

8. Web Conferencing

9. Web conferencing
helps Extension staff:
• Reach audiences
across the state
• Archive
presentations and
meetings for later
viewing
• Save on travel costs

10. Tool Comparison
Setup
Access
Recording
Mobile
Download &
install from
Office 365
PC only – need
attendee client
or Office 365
for full access
Yes
Through Office
365
Blackboard
Collaborate
Links provided
by Scott
Swanson
Download Javabased plug-in
Yes
Android & iOS
Google+
Hangouts
Google account
needed
Hangout plugin
Yes
Android & iOS
Microsoft Lync

11. % of Online Adults
Using Social Media
Date
All internet
users
18-29
30-49
50-64
65+
2/2005
8
9
7
6
–
8/2006
16
49
8
4
1
5/2008
29
67
25
11
7
4/2009
46
76
48
24
13
5/2010
61
86
61
47
26
8/2011
64
87
68
49
29
2/2012
66
86
72
50
34
8/2012
69
92
73
57
38
12/2012
67
83
77
52
32
5/2013
72
89
78
60
43

12. Social Media

13. Social media help
Extension staff:
• Listen to and learn
from the people we
serve
• Connect people with
extension and with
each other
• Engage the public in
meaningful
conversations

14. NDSU Extension social
media channels:
• Facebook –
facebook.com/
NDSUExtension
• Twitter –
twitter.com/NDSUExt
• YouTube –
youtube.com/
NDSUExtension

15. Videos & Podcasts
• YouTube Channel –
www.youtube.com/
NDSUExtension
• Sound Ag Advice http://www.ag.ndsu.edu/
soundagadvice
• Working Differently in
Extension http://www.ag.ndsu.edu/
workingdifferently

16. Twitter
@NDSUExt
March 23 –
28, 2013
Reach:
27,004
accounts
29,633
impressions

17. YouTube – NDSU Extension Channel
250 subscribers
364,786 video views

18. Facebook – NDSU Extension Ward County
380 likes
29,919 user reached
in last 60 days

19. Working Differently
Be a catalyst for learning networks that engage people
as learners and teachers
Connect people with resources and with each other
Involve users in content in ways that motivate and lead to
behavior change
Participate in existing online communities
Invite people to become partners in their own education
www.ag.ndsu.edu/workingdifferently

20. Working Differently
Give people control of their own lifelong educational
opportunities through anywhere, anytime learning
Organize information to work across multiple user
scenarios, channels and devices
Filter online information to highlight what will most affect
people's lives
Provide context for online information so it can be more
easily applied by learners
Connect people with resources and teach them the skills
needed to build their own learning network
www.ag.ndsu.edu/workingdifferently

21. Working Differently
Listen to and learn from the people we serve
Join existing online communities
Value the knowledge and experience of the people we
serve
Invite and acknowledge learner participation in
planning, teaching and evaluating
www.ag.ndsu.edu/workingdifferently

22. More
• Forward Looking Concepts in Cooperative Extension
- bit.ly/CoopExtFuture
• Working Differently in Extension –
www.ag.ndsu.edu/workingdifferently
• Agriculture Communication –
www.ag.ndsu.edu/agcomm
• Ag Comm Web Services on Facebook www.facebook.com/NDSUAgCommWebServices

23. Feedback
Please complete the
post-session survey at
http://bit.ly/webservfc13