ITS424 iheretv report

Ihere.tv
Project report
Ihere.tv consulting team

Tanakom Muangsakul 5122790124 Strategy Analysis yonitiam@gmail.com
Chayut Bhamornsuwan 5122790645 Project Manager Stroke.boat@gmail.com
Chattanon Saekow 5122792864 Marketing Analysis Chattanon1@hotmail.com
Thesis Denchartphan 5122790306 IT Management tumpkkk@hotmail.com
Jinnawat Pinchai 5422800433 Collector & Complier Nut_narook@hotmail.com

Submit to
Dr. Saprangsit Mruetusatorn

13/09/11 Ihere.tv Project Report 2

Table
of
Contents

EXECUTIVE SUMMARY ....................................................................................................................... 4

Background of the business ............................................................................................................. 5
The structure of ihere.tv ........................................................................................ 5
Business process & Marketing Activities ................................................................. 6
Applied Information Technology ............................................................................ 6
Analysis of Source of Revenue ............................................................................... 7
Outstanding Point of the business Model ............................................................... 7
Major Key Success Factor ....................................................................................... 8

Business analysis and planning ....................................................................................................... 8
Ihere.tv Website Statistic ........................................................................................ 8
Comparison with other company ........................................................................... 9
Analysis of ihere.tv information and its strategic ................................................. 11
Market segmentation ....................................................................................... 11
Target marketing ............................................................................................. 11
Market position ................................................................................................ 11
SWOT Analysis ................................................................................................. 12
Business opportunities ..................................................................................... 12
Trend Analysis ................................................................................................. 13
PEST Analysis ................................................................................................... 13
Marketing Plan ................................................................................................. 14

Strategic Planning ............................................................................................................................... 15
Problem and solution analysis ............................................................................. 15
Porter’s five-force model ...................................................................................... 16

Strategic Organization ...................................................................................................................... 17
Strategic initiation ............................................................................................... 17
Vision Statements ............................................................................................ 17
Mission Statements .......................................................................................... 17
Scope of Strategy ............................................................................................ 17
Strategy Formulation ........................................................................................... 18
Corporate Strategy ........................................................................................... 18
Business Strategy ............................................................................................. 19
Functional Strategy ......................................................................................... 19
Strategy Implementation ...................................................................................... 22
Strategy Assessment ........................................................................................... 23
Balance Scorecard ........................................................................................... 24
Business Goal Assessment .............................................................................. 25

Reference .............................................................................................................................................. 26
APPENDIX ............................................................................................................................................. 27


Table
of
Contents
(cont.)

Project Work Plan ................................................................................................ 27
Glossary ............................................................................................................. 28
Team Project’s resume ........................................................................................ 30
Questionnaire ..................................................................................................... 31
Slide Hand Out .................................................................................................... 35


Executive summary

Impression to research

From growing up of Internet and online media broadcasting trend, we
can see that there is a high competition in online media broadcasting. From the
high competition of this market, ihere.tv have to work harder on planning to
earn more market share. So in this research, we will establish the guideline of
ihere.tv strategy to sustainable and business continuity.

Objective
Studying how they have been doing businesses and enhancing business
effectiveness in many possible aspects such as solving current issues, expanding
its business opportunities, creating more profits, enhancing productivities of
business process/management, etc. by means of applying Information
Technology and E-Commerce Technology

Method and Methodology
First of all, We analyze the business background to know the ihere.tv by
apply the tools or model such as SWOT, PEST, Marketing plan, business
opportunity and etc. then finalize the information that we gained.
After that we analyze the competitor to know the rival and finalize the
problem and solution. Then we use the information that we gained to guideline
the ihere.tv strategy.

Finally, We do the strategy assessment for analyze the project possibility. And
also provide the business goal assessment for monitor the project result.

Result of the research
After we done all the analyze process, we already gain the strategy and
solution from the strategy organization process. And the solution already related
to all problem of the ihere.tv. And from our assessment we provide the strategy
assessment and the business goal assessment to monitor our strategy.

Effect from the result of this research
This research can benefit in the financial and the development of
information technology management.


Background of the business

Ihere.tv is free online media broadcast channel,
which has many varieties of programs that attack to
different group of consumers. Ihere.tv is the
entrepreneur that works pure play on the Internet.
Every video, sound clip are posted on their website.
The main income of Ihere.tv is come from the
advertisements selling. ihere TV use B2B plan to sell
the advertisements and banner on their page. The
advertisements will show in video clip or banners.

The advertisement revenue model is work well on Ihere.tv because of
different variety of their programs. The Organization that want to advertise on
Ihere.tv has chance to select the programs that match to their needs.
The main program of Ihere.tv is Joh-Kao-Teun (เจาะขาวตื้น). Joh-Khao-Teun
is about talking of news and situation. Ihere.tv change the traditional boring TV
programs like news talk to be the modern one by using good character guy to
introduce the topic and put some joke on news. Ihere.tv is change the boring
programs to look more interesting and bring more young blood guys to watch
and keep more attraction to politics news. Any other programs of ihere.tv is
about cooking, face make-up for lady, joke etc. All of this made Ihere.tv is one of
the strongest online TV channel in Thailand.

The structure of ihere.tv

Business Name & Types Types of Presence Business Types
URL (Product & Service)

Ihere.tv B2C, B2B Online media
Pure Internet


Business Processes & Marketing Activities

• Overall Business Model and Transaction Processes

Ihere.tv is working pure play on Internet. They broadcast their programs
only on www.ihere.tv. They use 2 business models on their business. Ihere.tv is
working like the middleman who brings customer and seller to be together at the
center point. They use B2C to their customer, they provide their exciting
contents for free and this thing is bring their business more attractive to other
organization who want cheaper advertising channel. Ihere.tv use B2B to sell their
advertisement to other organization. Because they have many of different
contents that attack to different group of watcher so that means they have many
different channel for other organization that is interested to Ihere.tv too.

• Marketing Activities

Ihere.tv use different kind of contents that match to different group of
customer (both watcher and advertiser). They use up to date situation, news,
well-known people and independent guys to present their contents. Another
thing that made Ihere.tv become famous is Viral Marketing. Because of social
network life of present’s people, they use like button of www.facebook.com on
their fan’s page that make them to be interesting channel. The most important
thing that made Viral Marketing to working well for Ihere.tv is quality of the
contents. There are many of people watching their contents and tell the other
about how good is it. All of these are things that made Ihere.tv to keep their
customer and it still growing up.

Applied Information Technology

Ihere.tv use many of Information Technology applied on their site. In
CRM they have form for customer to give them suggestion. They use social
network to advertise their site. Another part is video streaming they use their
own video streaming program on their site and upload it mainly on social
network.


Analysis of Sources of Revenue/Expenditure

The main revenue for Ihere.tv is from the selling of advertising and
banner on their site and video.

Outstanding Points of the Business Model

The outstanding points of business model that implemented to Ihere.tv
can divide to 2 parts. First is B2C, customers of Ihere.tv are in different group of
age and gender. Ihere.tv has much kind of contents that match to different
group customer. Second is B2B, Ihere.tv has different kind of advertisement that
other organization can select the most attractive channel for there organization.

Major Key Success Factors

From both business models that implemented to Ihere.tv, we can see that both of
them are have relation together. We can see that other organizations are interest with
Ihere.tv because of number of the customer of Ihere.tv that have many different kind
and cheap price. The main thing that can keep both of customer and other organization
to interest with Ihere.tv is quality of the contents. The quality of the contents will make
Viral Marketing work well and bring Ihere.tv to have more customers and then more
other organization interested.


Business analysis and planning

Website statistics

UIP: 12,429, USS: 17,783, PV: 54,774 (26/08/11)
Average Visitor Time: 00:10:10
Enter from search engine to ihere.tv: 3,614 times

Traffic Rating = 6 - 7.5 is means approximately views 10,000 - 100,000
per day.
Popularity Rating = 5 - 7.5 is means UIP (Unique IP) more than 1000 per day.
Content Rating = 5 – 8 is means the content of website is quite good
(Measuring from Average Visit Time).

38% Female
SEX
62%
Male
0% 50% 100%

Education
> bachelor's degree 4%
bachelor's degree 18%
> Junior high school to 36%
Primary School to Junior 43%
0% 10% 20% 30% 40% 50%

Age
36 to 55 2%
24 to 35 16%
18 to 23 33%
12 to 17 41%
0% 10% 20% 30% 40% 50%


Using the Monthly

The statistic of monthly unique IP, unique session and page views of
Ihere.tv from Truehit.net (08/2010 to 07/2011).

Comparisons with other company

Voice TV is a new breed of cross-platform media company that creates
and distributes contents, which inform, enrich, and inspire the new generation.

Voice TV believes in two-way communication and our fully integrated
television broadcast channel and online platform along with social network such
as Facebook and Twitter make that possible. We want to be the place for
knowledge and trend where the new generation can freely express their opinions
within their community.

Why we comparison with VOICE.TV?

“ Voice TV ” is one of the biggest online media broadcasting channel of Thailand.
They come with their vision that “We are the most modern Internet TV of
Thailand”. “Voice TV” is coming with many kind of variety, news, politic and
entertainment contents. The best part that we select this channel is because they
are in front of us in many ways.


Comparisons with other company’s statistic

UIP: 34,988, USS: 53,071, PV: 102,477
Average Visitor Time: 00:07:19
Enter from search engine to ihere.tv: 28,802 times

Traffic Rating = 6 - 7.5 is means approximately views 10,000 - 100,000
per day.
Popularity Rating = 7.5 - 10 is means UIP (Unique IP) more than 10,000/day.
Content Rating = 3 - 5 is means the content of website is quite good
(Measuring from Average Visit Time).

** Using the Monthly
B e tte r th a n Ih e re Lo w e r th a n Ih e re

The comparison of monthly unique IP, unique session and page views
between Ihere.tv and Voicetv.com from Truehit.net (08/2010 to 07/2011).


Analysis of Ihere.tv information and its strategic

• Market segmentation
- Geographic:
As we see that today Internet speed is support to the
social media content such as hi-speed Internet and 3G. Our
target is people who live in hi-speed Internet area and also use
smartphone.
- Demographic:
Age: Ihere TV content match with teenager within approximately
15-35 years old.
- Psychographic
- Lifestyle:
- Love to spend more time in an online world.
- Have an opinion that the traditional TV is out date.
- Social class: Middle class.(can spend for hi-speed internet or 3G)
- Behavioral
- People who always need new differentiation especially the
entertainment media consumed. So more fresh of contents or
never have before will make more interesting.

• Target Marketing
- Teenager and worker who need different variety media
channels such as mimic politic in different opinion but still
have the benefit.
- Suitable for people who need information but do not want too
much serious.
- Provide animation and design match with target group
lifestyle such as animation.

• Market position


SWOT analysis

Strength
- Ihere.tv is such a good place for people to stay update and online. It can give
you a convenient way to access the news via networking.
- Low cost for producing contents.
- Ihere.tv is on the right track of doing this kind of business as the trend of
people gather in online world is increasing.
- Have different kind of contents for customer to select
Weakness
- Amount of capital of Ihere.tv is not much like another big Free TV channel in
traditional world.
Opportunities
- Easy for today life.
- Customer can access the contents anytime they like.
- The rising of Internet user that bring more interesting for advertising of
another company on our site.
Threats
- The competition from other website can effect directly to the income of
Ihere.tv
- The online media broadcast channel like Ihere.tv is illegal in some countries.

Business opportunities

• Customer
- Trends: ihere.tv is catching up in nowadays trend that is an
online society trend. People spend more time in an online
world.
- Market: Online is become powerful and vast market in
nowadays.
- Reaching: Easy to reach to the customer and can reach directly
to target group across the online society e.g. social network.
• Competition
- We are leader in market share.
- First mover and product leader.
- We have customer loyalty that causes the competition hard to
follow.


Trend Analysis

Growing Of 3G and Mobile Device.

From the growing up of 3G and mobile device in Thailand, this case will
offer ihere.tv to be in the next step of Online TV broadcaster. As we can see that
there are too many of company are introducing new generation of
communication and portable device like Smartphone and Tablet. This situation is
changing the world in to another face because people can get access to Internet
easier. So, we have to catch the world if we want to be the leader by gives the
user more comfortable. We may build mobile site that will let the user has more
comfortable experience while watching our contents.

PEST Analysis

1. Political
- From getting stronger of Thai Cyber laws, the concentrate of contents will
be the problems if we produce the contents that may harmful for social in the
meaning of laws.
- In other hand, stronger of cyber law will protect our site from being
hacked by anonymous guys.
2. Economic
- Growing of business has direct effect on our income. The number of
organizer will increase or decrease is up to the situation of economic. We will
in touch with it to maintain our revenue.
3. Social
- Globalization world is the main topic that why we have to develop our site
to be in the trend.
- The contents that we are going to present must be acceptable by the
social. Because our point is to be the leader of online broadcaster
4. Technology
- Technology will help our customer to access our site easier. So, we have to
in touch with it to implement and applied it in the right way to our site.


Marketing Plan

• Marketing plan 4Ps
- Product: The video clip use popular people or star so it easy
to be widespread in social. And quality of video clip is good.
Interface of website ihere.tv is easy to use and more colorful
so that is attractive the people to view website. And the name
ihere.tv is ambiguous word so that easy to remember and
more attractive the people. The content is about mimic politic,
new style cooking, men lifestyle or making up for women.
- Price: ihere.tv expects to maintain or lower price of their
advertising service.
- Place: First, ihere.tv is place at social network (YouTube) then
they established their own website and also provide for mobile
but less focus on.
- Promotion: always provide low cost for their advertising
service and give high effective.
• Marketing Strategy
- Differentiation Strategies: maintain different product and
always adjusted or additional design by their own style for
sustainable and not easy to match.
- This will build brand loyalty.
• Pricing Strategy
- Penetration pricing: offer low price to earn more market
share then increase price.

Measurements indicator

- The number of viewer
- The number of customer
- The number of advertising


Strategic planning

Problem analysis

Problem Solution
-Incoming concern -Selling of souvenirs and also the subscription of SMS
from Ihere.tv
-Difficult to bring attraction to new -Focus on word of mouth marketing which is based on
customers social network channel
-Customers hardly find suitable -Develop AI that can help to suggest particular video
programs to watch to the member users
-Found that customers mostly would -Implement more technology into electronic devices
like to view Ihere.tv from the website such as Ipad, Iphone, PC Tablet. It’s reachable to
and also on the mobile devices online network.
-People don’t trust Ihere.tv to do -The certificate of trust from government should be
theirs personal transaction likes implement into website to make Ihere.tv more secure
blogging
-Member users don’t know what the -Programs schedule will be made up
program will be shown next from
ihere.tv website
-Quality of broadcast streaming -Many quality of broadcast streaming are available
video and voice isn’t at the good depend on the user’s internet connection
standard level
-Unhappy members can switch -Arranging of special event, playing game are ought to
his/her attention to other new- be considerable to maintain customer relationship.
comers broadcaster channel


Porter’s five-force model

The threat of the entry of new competitors

TV online is good income so many new firms try to entry this business.
And the cost of investment is not too high so that easy to get into this business.
Moreover because this is online media so it is very easy for access the content so
it that make new entry to this business. And because of we use star to making
clip so this is advantage of our business that over newcomer. The brand loyalty
is the one reason that ihere.tv is very popular and have many fan club so it hard
for new coming to entry this business.

Bargaining power of buyers

Now in TV online business is growing up so that has many new
competitors so the customers have many choices and certainly that influence our
business. So the revenue will decrease because of the market share. This main
idea in this business is sale advertising. So it has many factor that bring the
customer come to buy our advertising such as quality of content topic or the
quantity of buyer increase so that the cost will increase.

Bargaining power of suppliers

We are sale advertising. Cause of buyer come to buy advertises is number
of visitor or quality of website so our supplier is in video clip because we
produce our video clip by ourselves.

Rivalry between established firms

The competitor that influence to our business is VRZO Zaanetwork
Munzzz.tv because the target group is same age And VRZO is the same market
position. In addition to that munzzz.tv use the sexy video for attract the visitor
that not have in our website. And our cost of advertising is not too high if
compare with VRZO, Munzzz or Zaaa network.

Threat of substitute products
New competitors can enter your market. If they see that you have a profit.
And forces you to reduce the cost. And the competitor will improve the quality of
the content better than our clip so that will attract the visitor or share the buyer
that buys our advertising.


Strategy Organization

Strategy initiation

Vision statement
The ihere.tv is produced the non-stop differentiation of media to
protected and enhance its characters of the leader in funny online media channel
and to locked in all Thai’s teenager for our brand loyalty.

Mission statement
To serve Thai’s teenager viewer the best quality of differentiation relax
media with the up-to-date situation. Traditional perspective will not occur in
ihere.tv.

SWOT Analysis
On Project Report, Page 12

Scope of strategy
To enhancing business effectiveness in many possible aspects based on
our competency and value proposition for effectiveness such as

• Expanding its business opportunities based on trend.
• Creating more profits from alternative revenue model
• Wider range of product.
• Increasing the quality of product and service while production costs
increase slightly.
• Enhancing productivities of business process management.
• Develop the human factor to use technology more efficient and worthy.

By means of applying Information Technology and E-Commerce Technology

First mover
Make first impression to customer and establish strong brand to lock-in
customer and partner. But have to aware of second wave of competitor will
eliminate though innovation


Strategy Formulation
Separate to 3 strategies levels:

1) Corporate Strategy: A comprehensive strategy and indicates the overall
strategy. And direction of the organization that Organization will develop into a
particular direction. And to allocate resources to each unit of the organization.

BCG Model

Portfolio Map

Company fit with EC Project

Low High

Do not consider
Accept project,
new project, Sell
High infuse cash
if possible
Viability of Projects

Low Redesign project
Reject the
for higher
project
viability

Ihere.tv is considered in STAR on BCG Model that is mean high in market share
and market growth. And In Portfolio Map is show that the ihere.tv should be
accepting project and infuse cash.

In conclusion, ihere.tv should apply “Growth Strategy” that is the strategy
in which business can allocate internal resource to catch up the opportunity
more effectively for increasing in profit and market.


2) Business Strategy
According to our business, the differentiation is our value position,
mission and vision. So The “Differentiation Strategies” is suitable to ihere.tv to
protect the character and brand loyalty.

Differentiation Strategy
• Objective: Incorporate differentiating features that cause buyers to prefer
firm’s product or service to brands of rivals.
• Key to Success: Find way to differentiation that creates value for buyer
are not easily matched or cheaply copied by rivals.
• Benefit: A product with unique. Appealing attributes allows a firm to
1) Command a premium price.
2) Increase unit sale.
3) Build brand loyalty.
• Approach: 1) Rise the performance a buyer gets out of product.
2) Enhance buyer satisfaction in non-economic or
intangible ways.
3) Compete on the basis of superior capability.

3) Functional Strategy: The functional strategy of a company is customized
to a specific industry and is used to back up other corporate and business
strategies.

1) Apply alternative business model
1.1) Subscription Model:
Subscribe monthly for the SMS and MMS relax or comedy
news (from the part of video’s content) and also content update
recommend.
1.2) Merchant Model:
Revenue can be based on the sale of souvenir products
and services as shop.ihere.tv.
• And also Apply electronic commerce payment system

2) Apply member the artificial intelligent or robot.
Develop the AI that helps to suggest the match video to member
according to the video that member have been viewed. The benefit is to
increase Time to live of viewer.


3) Apply the advertising strategy
From the statistic of the Enter from search engine to ihere.tv is 3,614
times that is low when compare with the Enter from search engine to Voicetv:
28,802 times.
According to our poll, we focus advertise on the social network.

4) Apply Mobile commerce
According to the trend analysis, to catch up the growing of Mobile
trend such as 3G-technology and tablet pc.

3.1) SMS relax news
This plan is use for people who want to get update for
news but don’t want to be serious. They have to register and pay
for special contents
3.2) Mobile device support site
We will make the site that comfortable with mobile device.
People will get access to our site easier.
3.3) Create Mobile application that compatible with the tablet pc.
For example Ipad, Galexytab and Blackberry playbook.

5) Apply PPT concept for business model
PPT is people, process and Technology. Technology connect with
the People by the “Human factor” that is mean to manage the people to use
the technology effectively. And technology also support the process that
emergence by the people.


6) Apply Information Security and get the verify certificate
According to the first strategy that apply new kind of business
model that is merchant model, ihere.tv have to get the customer trust by
gain some certificate such as Yes Verify by the government.
The viewers can log in to write their own blog and also make
some payment so the information security is important.
• Apply BMIS (Business model Information Security)

7) Create the certainly on air schedule
Most of contents of Ihere.tv are up to the situation and have no
schedule. To win the competitor, we have to crate the certainly on air
schedule to satisfy the customer.

8) Services Strategy (SS)
Increase in Quality of products and service such as quality of VDO
and quality of production by apply new technology.
• But also have the alternative for all kind of Internet. The
viewers can choose VDOs quality according to their
satisfies. For example support 3G or lower quality internet.

9) Special events
We will have some special events for our fans to join. The events
may be game or find the winner from video contest etc. and the prize will
come from our sponsored, package of special contents, special souvenir
contents.


Strategy implementation

: Consist of 4 elements
1) Resources Allocation
Allocate people, technology and process to the strategy.
2) Adapt the structure of organization to support the strategy.

3) Adapt the learning and growth of human factor

Apply BMIS (Business management information sucurity) Model to
our business management. To skilled and motivated people.
BMIS is adapted from PPT (People,Process and Technology) by add
the organization to the top of PPT. People have to adapt culture for same
direction business alignment. And the organisation direction the process
and technology.

4) Strategy deployment
Distribute the strategy to organization. If the organization have
established the mission statement but have no operation, the business
will be waste. Because although the organization established the well
business plan but have no operation in some part of organization the
result will waste or not effect.


Strategy Assessment

Balance Scorecard

BALANCE SCORECARD IS THE TOOL USE IN PROCESS ASSESSMENT AND HELPS TO
CHANGE THE STRATEGY OF ORGANIZATION TO THE OPERATION PROCESS .
Show the relationship in one organization by using 4 variations.
- Financial Perspective
- Customer Perspective
- Internal Business Perspective
- Learning Perspective
We can define that good Financial Perspective will success by good vision
on customer perspective and both of them must based on good internal
perspective and good learning perspective.

KPI is % of viewer changed.


Ihere.tv Balance Scorecard

Objective Measurement Target Initial
-Maximize Revenue -Income and 20%
Financial -Profitable Growth revenue growth
Perspective rate

-Manage Cost -% Of reduced cost 10%
-Gaining more loyalty -% Increased of 30% -Find advertising
Customer site visitor channel
Perspective -Increased customer -Create special
based events for customer
Business Growth
-Optimize revenue -% Of incoming 10% -Research on
revenue Business
Management
-Differentiation of Core -Number of 1
Business Completed Event

Customer Relation
Internal -Customer Need -% from customer 50% -Customer survey
Business survey
Perspective -Customer Background -% from customer 50%
survey
Optimize Core
Business -% of reduction 10% -Research on
-Cost Management cost Business
Management
-Problems fixing Maximum 2 hrs. -Problems Hotline
-Risk Management hour
-% increased of 10% per contents -Quality Control
-Quality Of Product contents viewer Program

-Increase teamwork skill -Attending time of 20 hrs -Team Work Training
staff Program
-Increase technology -Attending time 1hrs / week -Technology
skill Of staff discussion program
Learning
Perspective -Increase presenting skill -Score from 5/10 pts -Presenting Training
presenting Class Program
-Increase E-Business simulation test
knowledge -Score from test 5/10 pts -E-Business Training
Class Program


Business Goal assessment (for ihere.tv )

Effectively

Efficiency

Compliance

Realistic

Availability
Provide a good return on investment of business investment

Financial Manage business risk
Perspective

Expanding its business opportunities based on trend.

Improve customer orientation and service

Customer Offer competitive product and service
Perspective
Establish service continuity and availability

Improve and maintain business process functionality

Lower process costs
Internal
Business
Manage business change
Perspective

Improve and maintain operational and staff productivity

Manage product and business innovation
Learning
Perspective
Acquire and maintain skilled and motivated people


Reference

1. 360 Degree IT Management
By Aj. Prinya Homanek
iTIL V3 Expert, CFE, CGEIT, CISSP, CSSLP, CISA, CISM, SSCP, SANS GIAC GCFW, CBCI,
IRCA ISMS Lead Auditor, ITSMS and BCMS Provisional Auditor, CobiT Certified Trainer
President & Founder
ACIS Professional Center Company Limited Chapter
Committee Secretary Thailand Information Security Association (TISA)

2. Project Management Institution - http://www.pmi.org/
3. Kasikorn Bank SME care - http://www.ksmecare.com/EducationDownload/50
4. Electronic Commerce 2010 Sixth Edition – PEARSON
5. Web detail - http://webdetail.org/www.ihere.tv
6. Truehits.net
7. Ihere.tv – www.ihere.tv


F in ish e d ta sk s Pro ce s s in g

Work Plan (Draft)
Persons in
Tasks Output Planned
charge
Everybody in the group
Study ihere.tv
know about the ihere.tv
And analyze the problem. Everybody 7th August
(Strength, Weakness,
Also apply SWOT analysis
Opportunity and threat)
Find some related case study Case study and strategy to Chayut
8th-12th August
to apply to ihere.tv guide our business Tanakom
Information for positioning Thesis
Analyze our case study and 13th – 17th
of brand, segmentation Chattanon
the strategy that it’s applied. August
and target. Jinnawat
Know the competitor 18th – 20th
Analyze competitor channel. Everybody
And also our positioning August
Collect and analyze all 21st – 24th
Planning for ihere.tv Everybody
information we gain. August
Study the Methodologies We have the method and Thesis
25th – 27th
And find the strategy that technique that can apply Chattanon
August
match with our plan to ihere.tv Chayut
Apply the Guideline and Fix some case that may Tanakom 28th – 31st
method to the case. cause the problem Jinnawat August
Thesis
1st -8th
Check the project’s possibility Strategy assessment Chattanon
September
Jinnawat
Tanakom 9th – 12th
Finalize the report The Final version report
Chayut September
Analyze the project for Raw data for make the 13th – 17th
Everybody
presentation making presentation September
18th – 22nd
First edition of
Making the Presentation Everybody September
presentation

Final edition of 23th – 24th
Finalize the Presentation Chayut
Presentation Slide September

Apply Project Management Body of Knowledge of PMI
(Project Management Institute)


Glossary
1. AI (Artifical Intelligent) - the performance by computer systems of tasks
normally requiring human intelligence, such as translation between
languages.

2. B2B - The electronic exchange of products and services between
businesses without the direct involvement of consumers.

3. B2C - The direct electronic exchange of products and services between
businesses and consumers.

4. brand loyalty - in marketing, consists of a consumer's commitment to
repurchase or otherwise continue using the brand and can be
demonstrated by repeated buying of a product or service.

5. business model - describe how an organization creates, delivers, and
captures value - economic, social, or other forms of value.

6. CRM(Customer Relationship Management) - systems and software
developed to help companies build and maintain good relationships with
their customers.

7. Cross-platform - characteristic of a software application or hardware
device that can be run or operated on more than one system platform.

8. Entrepreneur - a person who sets up a business or businesses.

9. Globalization - the process by which businesses or other organizations
start operating on a global scale.

10. Market share - the portion of a market controlled by a particular company
or product.

11. Middleman - a person who buys goods from producers and sells them to
retailers or consumers.

12. PEST analysis - stands for "Political, Economic, Social, and Technological
analysis" and describes a framework of macro-environmental factors used
in the environmental scanning component of strategic management.

13. Portable device - is a pocket-sized computing device, typically having a
display screen with touch input and/or a miniature keyboard.

14. Pure play - a company that operates only on the Internet.


15. Social Network - online community of individuals who share interests and
activities and who are interested in exploring the interests and activities
of others.

16. Streaming - On the Internet, the process of delivering information,
especially multimedia sound or video, in a steady flow that the recipient
can access as the file is being transmitted.

17. SWOT analysis - a study done by an organization in order to find its
strengths and weaknesses, and what problems or opportunities it should
deal with.

18. Two-way communication - communication that can transfer messages in
both directions.

19. Viral Marketing - a marketing technique whereby information about a
company's goods or services is passed electronically from one Internet
user to another.

20. Word of mouth - is a reference to the passing of information from person
to person. Originally the term referred specifically to oral communication.

21. The online transaction processing - Online transaction processing, or
OLTP, refers to a class of systems that facilitate and manage transaction-
oriented applications, typically for data entry and retrieval transaction
processing. The term is somewhat ambiguous; some understand a
"transaction" in the context of computer or database transactions, while
others (such as the Transaction Processing Performance Council) define it
in terms of business or commercial transactions.


Team Project’s resume

Name : Chayut Bhamornsuwarn
E-mail : Stroke.boat@gmail.com
Education : SIIT Thammasat University Class of 2012
• GPA 2.42
• ID: 5122790645
PTTICT Trainee (Information Security) –In2011
Yothinburana School Class of 2008

Name : Tanakom Muangsakul
E-mail : Yonitiam@gmail.com
• GPA 2.40
• ID: 5122790124
THAICOM Trainee (CRM) – In2011
Satit Suansunandha School Class of 2008

Name : Thesis Denchartphan
E-mail : tumpkkk@hotmail.com
• ID: 5122790306
THAICOM Trainee (CRM) – In2011
Satit Suansunandha School Class of 2008

Name : Chattanon Saekow
E-mail : Chattanon1@hotmail.com
• ID: 5122792864
Saint Thomas Collage class of 2003

Name : Jinnawat Pinchai
E-mail : Nut_narook@hotmail.com
• ID: 5422800433
Suankularb Wittayalai Nonthaburi School
Apache Junction High School, United States


Appendix (Questionnaire)

If you have trouble viewing or submitting this form, you can fill it out online:
https://docs.google.com/spreadsheet/viewform?formkey=dGRIeDB0T0k3eHlOUFNESEd6RGhGX0E6MQ

The Internet TV .......... Do u known ihere.tv???
This poll is use to analysis the Internet TV channel that is ihere.tv for the benefit on developing
the ihere.tv. The objective of this poll is to developing the ihere.tv to provide you the quality and
satisfaction. Click: www.ihere.tv

How many years that you spend your life? *

• 12-17 years

• 18-23 years

• 24-35 years

• 36-55 years

You known ihere.tv Righhhhtttttt????

• YES

• NO

Well well well, How do you known the ihere.tv?

• Social Network (facebook, youtube, etc.)

• Traditional TV

• Friend suggestion

• Magazine (E-magazine and traditional)

• Radio

• Other:

Do you satisfy with the ihere.tv's content?

• 5

• 4

• 3

• 2

• 1


Are the design and interface easy to use?

• 5

• 4

• 3

• 2

• 1

What about the quality of ihere.tv's video?

• 5

• 4

• 3

• 2

• 1

Which ways that you would like to view the ihere.tv

• Website

• Mobile computing (Tablet, Smart phone and etc.)

• Traditional TV (Cable TV and Free TV)

• Other: ……………………

What do you think about to pay monthly for SMS content (relax or comedy news fromihere.tv ) ?

• 5

• 4

• 3

• 2

• 1

What do you think about to pay for some souvenir from ihere.tv?

• 5

• 4

• 3

• 2

• 1

Suggestion

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