ABOUT POSTERS.pptx
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A PowerPoint presentation about Posters. It defines the word Poster and give examples. It tells what the functions of a poster are and the different types of poster designs.
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ABOUT POSTERS.pptx
- 1. About POSTERS by Bernard E. Richardson Master Teacher & Art Educator 2022 © BERNARD E. RICHARDSON | 2022
- 2. What is a Poster? A POSTER is a persuasive piece of artwork designed to communicate a message using a combination of graphic symbols such as lettering and illustration. •It is a promotion for an idea, company, product, organization or an event placed in a public space for mass consumption.
- 3. What does a Poster do? • A poster is designed to be eye catching and informative. • It must be persuasive enough to make the viewer want to do what it is saying. • To be persuasive a Poster must do three things: 1. Alerts 2. Informs 3. Appeals Three (3) functions of a Poster
- 4. 1. A Poster ALERTS… In order for a poster to alert a viewer, • It must be SEEN first before it can be READ. •It ATTRACTS your attention. STOP to LOOK and READ. •Bold in design •Colourful
- 5. 2. A Poster INFORMS… • A poster gives information. •The information must be SIMPLE and TO THE POINT for busy people and passersby in vehicles to be able to read. •The information is given using words (lettering*) and pictures (images**). •The picture must be clear in concept (understandable) and the information must be legible and simple and straight to the point. • *lettering also referred to as ‘text’, ‘typeface’ or ‘lettered information’ • **images are also referred to as pictures or illustrations.
- 6. 3. A Poster APPEALS… A Poster must have aesthetic correspondence (must be attractive and pleasing to the eye. •It must be BOLD in design. •CLEAR in CONCEPT (both the illustration and the message must be easily understood. •ATTRACTIVE in COLOUR and READABLE •CONVINCING
- 7. Parts of a Poster When designing a Poster three (3) elements must be taken into consideration: 1. Illustration 2. Typography 3. Space (background) Illustration Background space :Typography
- 8. Parts of a Poster (cont’d) The lettered information on the poster is usually given in two forms: 1. the HEADLINE 2. the BODY COPY •The HEADLINE is the major lettered information on the poster. It is written larger that the body copy •The BODY COPY is the secondary lettered information on the poster. It is written smaller than the headline. •NB the body copy is also called the ‘Tag line’. :Body copy :Body copy :HEADLINE
- 9. Types of Posters… according to Design 1. Regular poster 2. Illustration dominated poster 3. Lettering/Typography dominated poster 4. Lettering/Typography only poster 5. The entire illustration forms the background.
- 10. 1. Designing a Regular Poster 1/3 background 1/3 illustration 1/3 lettering This poster uses a REGULAR ILLUSTRATION
- 11. 2. Designing a Poster using Illustration as the Dominant element Two approaches: 1. Regular illustration 2. Exaggerated illustration A REGULAR ILLUSTRATION means that the illustration used takes up about one-third of the design space. An EXAGGERATED ILLUSTRATION means that a section of the illustration is enlarged or zoomed into and used to capture the interest of the viewer as well as communicating the message. In this type of poster the Illustration usually fills the entire background and the information is placed on top.
- 12. Illustration Dominated Posters These two posters were designed using an EXAGGERATED ILLUSTATION. This poster uses a REGULAR ILLUSTRATION
- 13. Entire background forms the Poster These two posters were designed using an EXAGGERATED ILLUSTATION.
- 14. 3. Designing a Poster using TYPOGRAPHY as the dominant element The typography must: 1. Draw attention – colour and size. 2. Be legible (easily read, appropriate font style chosen). 3. It doesn’t necessarily have to be horizontal.
- 16. 4. Designing a Poster using Typography only Only words are used for this type of poster. • It is recommended that no more than three different font styles be used. • It must be suitable for the occasion and be associated with the message to be carried out.
- 18. Types of Posters… according to Function There are four general types: 1. Informative poster 2. Advertising Poster 3. Subject Poster 4. Propaganda Poster
- 19. 1. INFORMATIVE POSTERS INFORMATIVE POSTERS •This type of poster informs and educate the viewer. •It gives the viewer information using a combination of mostly text and some visuals.
- 21. 2. ADVERTISING POSTERS • Are posters created for Promotional purposes. • They are used to advertise a product or service that is to be launched or have been recently launched. • Used to promote things like upcoming movies, theatre plays, musical concerts and other performances. Fashion and cosmetic products.
- 23. 3. SUBJECT POSTERS SUBJECT POSTERS •This type of poster creates an awareness of and or promotes a single subject. •Used to spread awareness about a specific campaign or event.
- 24. SUBJECT POSTERS
- 25. 4. PROPAGANDA/POLITICAL POSTERS • Also called Political Poster. •This type of poster was used in the 19th Century to promote an awareness about war. •Today, they are used by political parties during electoral campaigns to spread awareness about the party’s policies and the Candidates running for elections.
- 27. Poster Sizes • Posters are created in many different sizes. • The most requested and commonly used sizes are 11” x 17”, 18” x 24”, 24”x 32” and 27” x 40”. • Other poster sizes are: • 11” x 17” • 12” x 18” • 16” x 20” • 17” x 22” • 18” x 24” • 19” x 27” • 29” x 30” • 24” x 36”
- 28. Resources •Shelby (SLB Printing inc.). 2022. What are the most common standard poster sizes. [Online] Available: https://www.slbprinting.com/common-standard-poster- sizes/#:~:text=Posters%20are%20available%20in%20many,and%2027%E2%80%9D%20x%2040%E2% 80%9D. •College Copy Shop(2022). 10 types of posters to promote your business. [Online] Available: https://collegecopyshop.com/ten-types-of-posters-to-promote-your-business/
- 30. The End