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Htc one campaign final report
- 2. Campaign Brief & Objectives
^ Brief
• To Promote HTC One on Blyk Platform which included:
• Mobile Platform
• Blyk Home Page
• MCA on Aircel
^ Objective
• To create buzz around HTC One by highlighting its amazing features
• To generate traffic in tune of 50000+ on their Facebook page
• Engage audiences through HTC One contest on Blyk
• Create TOM for the brand among Smart Phone users
• Targeted all the members across India
2 © Blyk Sunday, August 26, 2012 Blyk
- 3. Blyk Campaign – Plan
^ Execution
• The activity was spread over 7 days (a week) starting Saturday (28th
Apr’12)
• Saturday: It was a teaser day. We scheduled two programs to generate
excitement about the product and contest around the corner
• Sunday: Road Block. We had a road block on Sunday where we had all
the programs around HTC One
• Weekdays (Monday to Friday): Scheduled the contest where members
need to reply to 3 different questions to qualify. Also had content channel
with HTC One branding
• Gratification: One HTC One phone is being offered to the winner of the
contest
• MCA (Missed Call Alert): Targeted 5 million unique users on Aircel
across major cities/circles promoting HTC Facebook Link. 65 character
message was created.
3
• Blyk India Home Page: Branded the page with HTC One phone.
© Blyk Sunday, August 26, 2012 Blyk
- 4. Blyk Campaign – HTC One Calendar on Blyk
Content Calendar for HTC One Campaign
28 29
10 am- Fashion Poll SIZE
10 am Fatboy Slim
ZERO
2 pm- Adventure Sports
12 pm AVENGERS
SKYDIVING
2 pm TEASER for HTC
Ouiz
4 pm Temple Run
30 1 2 3 4 5 6
12 pm Ouiz-1 12 pm Ouiz-2 12 pm Quiz-3 12 pm Quiz-4 12 pm Quiz
2 pm Bold Lips In or 2 pm SPORTS. Link it to 2 pm Photography. Link it 2 pm Bollywood Eye
2 pm Jannat-2 Movie. Link
Out. Link it to HTC One HTC One Video+Photo to HTC One Burst Photo Candy. Link it to HTC
it to HTC One Screen
scree resolution Click Freature One's slim looks
4 © Blyk Sunday, August 26, 2012 Blyk
- 5. Blyk Campaign – Home Page Branding
5 © Blyk Sunday, August 26, 2012 Blyk
- 6. Blyk Campaign – Home Page Branding
6 © Blyk Sunday, August 26, 2012 Blyk
- 7. Blyk Campaign – MCA on Aircel
29 april, 30 April, 1 May 2 May, 3 May 2012
City/circle Message City/circle Message
· Delhi/NCR Take 99pics in a min. Check out http://on.fb.me/IgQsck · Delhi/NCR What is ‘Quietly Brilliant’? Check out www.htc.com
· Mumbai Take 99pics in a min. Check out http://on.fb.me/IgQsck · Mumbai What is ‘Quietly Brilliant’? Check out www.htc.com
· Chennai Take 99pics in a min. Check out http://on.fb.me/IgQsck · Chennai What is ‘Quietly Brilliant’? Check out www.htc.com
· Bangalore/Karnatak · Bangalore/Karnatak
a Take 99pics in a min. Check out http://on.fb.me/IgQsck a What is ‘Quietly Brilliant’? Check out www.htc.com
· Kolkata Take 99pics in a min. Check out http://on.fb.me/IgQsck · Kolkata What is ‘Quietly Brilliant’? Check out www.htc.com
· Hyderabad/AP Take 99pics in a min. Check out http://on.fb.me/IgQsck · Hyderabad/AP What is ‘Quietly Brilliant’? Check out www.htc.com
· Pune/Mah Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Pune/Mah Visit HTC at www.htc.com. Its Quietly Brilliant!
· Gujarat Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Gujarat Visit HTC at www.htc.com. Its Quietly Brilliant!
· Rajasthan Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Rajasthan Visit HTC at www.htc.com. Its Quietly Brilliant!
· Punjab Watch HTC’s superhero phone on http://on.fb.me/IgQsck · Punjab Visit HTC at www.htc.com. Its Quietly Brilliant!
· EUP Watch HTC’s superhero phone on http://on.fb.me/IgQsck · EUP Visit HTC at www.htc.com. Its Quietly Brilliant!
4 May 2012 , 5 May 2012
City/circle Message
· Delhi/NCR Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Mumbai Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Chennai Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Bangalore/Karnatak
a Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Kolkata Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Hyderabad/AP Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Pune/Mah Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Gujarat Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Rajasthan Watch photography at 12000 ft. on http://bit.ly/TheHTCone
· Punjab Watch photography at 12000 ft. on http://bit.ly/TheHTCone
Watch photography at 12000 ft. on http://bit.ly/TheHTCone
7 © Blyk Sunday, August 26, 2012
· EUP
Blyk
- 8. Saturday Campaign - 1
9%
Users responded to
the first SMS
8 © Blyk Sunday, August 26, 2012 Blyk
- 9. Campaign Response Analysis
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
9 © Blyk Sunday, August 26, 2012 Blyk
- 10. Saturday Campaign - 2
17%
Users responded to
the first SMS
10 © Blyk Sunday, August 26, 2012 Blyk
- 11. Campaign Response Analysis
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
11 © Blyk Sunday, August 26, 2012 Blyk
- 12. Sunday Campaign - 1
11%
Users responded to
the first SMS
12 © Blyk Sunday, August 26, 2012 Blyk
- 13. Campaign Response Analysis
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
13 © Blyk Sunday, August 26, 2012 Blyk
- 14. Sunday Campaign - 2
21%
Users responded to
the first SMS
14 © Blyk Sunday, August 26, 2012 Blyk
- 15. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
15 © Blyk Sunday, August 26, 2012 Blyk
- 17. Sunday Campaign - 4
15%
Users responded to
the first SMS
17 © Blyk Sunday, August 26, 2012 Blyk
- 18. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
18 © Blyk Sunday, August 26, 2012 Blyk
- 19. Monday Campaign - 1
13%
Users responded to
the first SMS
19 © Blyk Sunday, August 26, 2012 Blyk
- 20. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
20 © Blyk Sunday, August 26, 2012 Blyk
- 21. Monday Campaign - 2
14%
Users responded to
the first SMS
21 © Blyk Sunday, August 26, 2012 Blyk
- 22. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
22 © Blyk Sunday, August 26, 2012 Blyk
- 23. Tuesday Campaign - 1
13%
Users responded to
the first SMS
23 © Blyk Sunday, August 26, 2012 Blyk
- 24. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
24 © Blyk Sunday, August 26, 2012 Blyk
- 25. Tuesday Campaign - 2
19%
Users responded to
the first SMS
25 © Blyk Sunday, August 26, 2012 Blyk
- 26. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
26 © Blyk Sunday, August 26, 2012 Blyk
- 27. Wednesday Campaign - 1
11%
Users responded to
the first SMS
27 © Blyk Sunday, August 26, 2012 Blyk
- 28. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
28 © Blyk Sunday, August 26, 2012 Blyk
- 29. Wednesday Campaign - 2
9%
Users responded to
the first SMS
29 © Blyk Sunday, August 26, 2012 Blyk
- 30. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
30 © Blyk Sunday, August 26, 2012 Blyk
- 31. Thursday Campaign - 1
12%
Users responded to
the first SMS
31 © Blyk Sunday, August 26, 2012 Blyk
- 32. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
32 © Blyk Sunday, August 26, 2012 Blyk
- 33. Thursday Campaign - 2
8% Users
responded to
the first SMS
33 © Blyk Sunday, August 26, 2012 Blyk
- 34. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
34 © Blyk Sunday, August 26, 2012 Blyk
- 35. Friday Campaign - 1
14%
Users responded to
the first SMS
35 © Blyk Sunday, August 26, 2012 Blyk
- 36. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
36 © Blyk Sunday, August 26, 2012 Blyk
- 37. Friday Campaign - 2
16
%Users
responde
d to the
first SMS
37 © Blyk Sunday, August 26, 2012 Blyk
- 38. Campaign Response Analysis: Consolidated Report
Male- Age
Female Dispersion
Ratio
Geographi
c Top
Dispersion Circles
38 © Blyk Sunday, August 26, 2012 Blyk
- 39. Result – Till 14th May’12
39 © Blyk Sunday, August 26, 2012 Blyk
- 40. Result – Till 14th May’12
40 © Blyk Sunday, August 26, 2012 Blyk
- 41. Blyk on Aircel
^ India’s First Interactive Youth Mobile Service That Connects You
With Your Favorite Brands, Offers & Updates, and Brings To You
Stuff That You Like.
41 © Blyk Sunday, August 26, 2012 Blyk