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#NHHPC13

The Truth About
Social Media for Health
Awareness
•
•
•
•
•

Is it a Fad?
Your worst fears
Twitter, Facebook, Blogs, Email & YouTube
Social Media Strategy for Health Awareness
Q&A

Adam Franklin,
Marketing Manager
Wednesday, 13 November 13
2
Wednesday, 13 November 13
2
Wednesday, 13 November 13
Wednesday, 13 November 13
You?
Who’s	
  next?
Wednesday, 13 November 13

4
#NHHPC13

5
Wednesday, 13 November 13
 

	
  

	
  

	
  	
  	
  	
  	
  

	
  	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  

	
   	
  	
  @Franklin_Adam

	
   	
   	
  
	
  	
  	
  @Bluewire_Media
Tweet	
  TTweet
	
  Tweet	
   weet!	
  
Wednesday, 13 November 13
#NHHPC13

Show of hands

show of hands?

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Weiner-­‐gate
Wednesday, 13 November 13
#NHHPC13

Tools
Wednesday, 13 November 13
Don’t	
  have	
  7me?

No time?
Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Monitor
Wednesday, 13 November 13
Relax…

Wednesday, 13 November 13
Just	
  like	
  real	
  life!
Wednesday, 13 November 13
Twi:er
Wednesday, 13 November 13
Wednesday, 13 November 13
#NHHPC13

1	
  referral	
  in	
  24	
  hours
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
1. Facebook	
  comments	
  
2	
  referrals	
  in	
  10	
  minutes

Wednesday, 13 November 13
1. Facebook	
  comments	
  
8	
  referrals	
  in	
  1	
  day

Wednesday, 13 November 13
1. Facebook	
  comments	
  
Facebook

Wednesday, 13 November 13
#NHHPC13

INVEST
Wednesday, 13 November 13
Blogging
Wednesday, 13 November 13
#NHHPC13

Blogging	
  A:racts	
  More	
  Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Wednesday, 13 November 13
Remarkable	
  content
Wednesday, 13 November 13

26
Done	
  the	
  
work

Wednesday, 13 November 13
$1	
  spent
$41	
  return

Email	
  MarkeKng
Wednesday, 13 November 13
 

Email	
  is	
  best.	
  Remember	
  1995?
Wednesday, 13 November 13
 

#NHHPC13

Darren	
  Rowse	
  aka	
  @ProBlogger
Wednesday, 13 November 13
 

Dear	
  Rich
Wednesday, 13 November 13
Wednesday, 13 November 13
Wednesday, 13 November 13
#NHHPC13

Will	
  It	
  Blend?
Cost?	
  $50
Views:	
  10,656,840
Total	
  Video	
  Views:	
  	
  192,351,121

	
  	
   	
   	
   700%
Results?
Wednesday, 13 November 13

	
  
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing
4.	
  Watch	
  and	
  listen

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
#NHHPC13

1.	
  Set	
  up	
  pages	
  	
  	
  
2.	
  Secure	
  your	
  URL	
  	
  	
  
3.	
  Publish	
  content	
  &	
  enable	
  sharing
4.	
  Watch	
  and	
  listen
5.	
  Join	
  in

Social	
  Strategy	
  -­‐	
  Beginner
Wednesday, 13 November 13
#NHHPC13

Social	
  Strategy	
  -­‐	
  Intermediate
Wednesday, 13 November 13
#NHHPC13

75% information
23% compare
2% ready to buy
Nurture	
  with	
  love
Wednesday, 13 November 13

40
#NHHPC13

Universe
Wednesday, 13 November 13

41
#NHHPC13

Web	
  Strategy	
  System
Wednesday, 13 November 13

42
Measure	
  &	
  Improve
Wednesday, 13 November 13

43
#NHHPC13

What	
  would	
  you	
  do?
Wednesday, 13 November 13
#NHHPC13

What	
  would	
  you	
  do?
Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

48
Wednesday, 13 November 13
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
#NHHPC13

Wednesday, 13 November 13
  	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
#NHHPC13

	
   	
  

	
  

	
  

Wednesday, 13 November 13

	
  

	
  
#NHHPC13

Up	
  55%
Up	
  107%	
  (@replies)
Sales
Wednesday, 13 November 13
Wednesday, 13 November 13
“Train	
  hard,
	
  win	
  easy”
Sean	
  Bowes

55

Wednesday, 13 November 13
#NHHPC13

Wednesday, 13 November 13
#NHHPC13

SocialMediaOnlineAcademy.com
Wednesday, 13 November 13
#NHHPC13

www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13
#NHHPC13

Thank	
  you.

!

Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam

If	
  you’d	
  like	
  a	
  hand	
  with	
  your	
  social	
  media,	
  please	
  
get	
  in	
  touch!

1300 258 394
www.bluewiremedia.com.au/speaking/NHHPC13
Wednesday, 13 November 13

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The Truth About Social Media for Health Awareness 2013