Google Adwords Planning Template
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Get a framework for building your campaigns that saves you hours. Avoid the critical mistakes that leads most businesses to waste thousands of dollars on Adwords (and ultimately give up because it 'doesn't work').
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Google Adwords Planning Template
- 1. ADWORDS ACCOUNT PLANNING 10 Simple Steps To Getting The Basics Of Google Adwords Right Start Advertising, Monitor And Optimise! 1. Set Your Goals 2. Categorise Your Products/Services 3. Research And Choose Keywords 4. Choose Keyword Match Types 5. Choose Where To Advertise 6. Set Your Advertising Budget 7. Set Your Bids 8. Write Your Ads 9. Choose Your Landing Pages 10. Set Up Conversion Tracking This template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes. It isn't a complete guide to Adwords, and therefore doesn't cover a number of more advanced strategies, tactics and features that are available to more advanced advertisers. Free download at: Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template © 2014 by Ascendancy Digital and Bluewire Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email, tweet & share it with whomever.
- 2. ADWORDS PLANNING TEMPLATE Set Your Goals Categorise Your Products/Services Research And Choose Keywords Choose Keyword Match Types Choose Where To Advertise Your Business: Example: XYZ Plumbing (Local Plumbing Business based in Sydney) Leads: _____ leads/enquiries per day/week/month, at a cost per lead of $____ OR Revenue: $______ sales per day/week/month, at a ROI of ____% An average of 3 leads per day, at a cost per lead of $40 Campaign #1 Exact Match Phrase Match Broad Match Campaign #2 Exact Match Phrase Match Broad Match Emergency PlumbING Emergency Plumber Emergency Plumber Exact Match Phrase Match Broad Match 24/7 Plumber Exact Match Phrase Match Broad Match 1 2 3 4 5 Emergency Plumber This template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes. It isn't a complete guide to Adwords, and therefore doesn't cover a number of more advanced strategies, tactics and features that are available to more advanced advertisers. Campaign #1: Ad Groups Campaign #2: Campaign #1: Ad Groups Campaign #2: Emergency Plumber 24/7 Plumber GENERAL PLUMBING Plumber Sydney Roof PLumber Ad Group #1: Keywords Ad Group #2: Ad Group #1: Keywords Ad Group #2: 24/7 Plumber emergency plumber Sydney Emergency Plumber Inner West 24 Hour Plumber All Hours Plumber Campaign #1: Target Areas Campaign #2: Campaign #1: Target Areas Campaign #2: 24/7 Plumber Northern Beaches Inner West Sydney Northern Beaches Inner West Sydney Free download at: Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template © 2014 by Ascendancy Digital and Bluewire Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email, tweet & share it with whomever.
- 3. ADWORDS PLANNING Set Your Bids Write Your Ads Choose Your Landing Pages Set Up Conversion Tracking Your Business: Example: XYZ Plumbing (Local Plumbing Business based in Sydney) Analytics/Adwords Linked? Ecommerce Tracking In Analytics? (ecommerce only) Adwords Conversion Tracking Code On Thank You Pages? Call Tracking For Phone Enquiries? Emergency Plumber Emergency Plumber Sydney 24/7 Plumber Emergency PLumber Sydney Analytics/Adwords Linked? Ecommerce Tracking In Analytics? (ecommerce only) Adwords Conversion Tracking Code On Thank You Pages? Call Tracking For Phone Enquiries? Set Your Advertising Budget TEMPLATE 6 7 8 9 10 This template has been created to help businesses who are new to Google Adwords avoid the most common and costly Adwords mistakes. It isn't a complete guide to Adwords, and therefore doesn't cover a number of more advanced strategies, tactics and features that are available to more advanced advertisers. Campaign #1: Daily Budget Campaign #2: Campaign #1: Daily Budget Campaign #2: 24/7 Plumber $60 $70 Ad Group #1: Max CPC Ad Group #2: Ad Group #3: Ad Group #1: Max CPC Ad Group #2: Ad Group #3: Plumber Sydney $ 8.00 $ 8.00 $ 6.00 Ad Group #1: Value Proposition Call To Action Ad Group #1: Value Proposition Call To Action Roof Plumber Roof Plumbing Specialist No Call Out Fee Same Day Service Call Now. Example Ad: Ad Group #1: Landing Page Ad Group #2: Ad Group #1: Landing Page Ad Group #2: Roof PLumber Sydney www.xyzplumber.com.au/emergency_plumbing www.xyzplumber.com.au/Roof_Plumbing Free download at: Ascendancy Digital: www.AscendancyDigital.com/google-adwords-planning-template Bluewire Media: www.BluewireMedia.com.au/google-adwords-planning-template © 2014 by Ascendancy Digital and Bluewire Media Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. Please feel free to post this on your blog or email, tweet & share it with whomever.