SEO & Local Site Strategies: 7 Ways to Get Found Online
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Bluewater's latest webcast explains the top 7 ways to get found online.
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SEO & Local Site Strategies: 7 Ways to Get Found Online
- 2. #1 Emulate Franchises that are Leaders in the Digital Space 2
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- 5. 5 Have local sites, but ALSO connect them with social for more SEO power
- 6. 6
- 7. “Only 66% of brands provide individual franchisees with local sites” 7 Source: InternaConal Franchise AssociaCon
- 8. #2 Leverage Local Sites vs. Locators 8
- 9. 9 Without local content, your target audience may not even know that you are a mile away
- 10. 10 Customers are one click from your compeCCon… local content can make the difference!
- 11. 11 Create content that helps solve customer’s problem = sales!!
- 12. #3 Understand the Benefits of Local Sites 12
- 13. 13 Use highly local content that speaks to your customer & solves their problems!
- 14. Brand Consistency 14 You can sCll differenCate local content from corporate content
- 15. #4 Leverage the SEO Advantage of Local Sites 15
- 16. Put the User First! 16
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- 18. 18 If you don’t have local content, Google might not know your locaCon exists…
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- 20. 20 The search engine’s ulCmate goal is to be relevant, so they prefer local content first
- 21. 21 ConnecCng with social profiles so your locaCon is consistent across mulCple sources will increase your SEO power and help your locaCon get found easier!
- 22. 22 Measurement & analyCcs can tell you if your traffic is coming from local
- 23. #5 Increase Your Relevancy & Quality Score 23
- 24. 24 Relevance = How closely connected your site is to what customers are searching for PUSH PINS THUMB TACKS
- 25. 25 High relevancy to search = Be_er organic search results
- 26. 26 Quality Score = A “grade” given to your site by search engines (like Google) based on how relevant your content is, used for paid search promoCon =A+
- 27. 27 High Quality Score = Lower paid search costs A+= $
- 28. #6 Keep Your Local Site Fresh 28
- 29. 29 Use a locator page AND local sites to filter traffic accordingly
- 30. 30 Connect to social and make sure locaCon info is consistent …
- 31. 31 Know the words your customers are using to find you… Infant or baby?
- 32. #7 Drive Traffic with Integrated Marketing and Drive Sales! 32
- 33. 33 Integrate local sites with other markeCng – Paid Search, Banner Ads, Email, Direct Mail, Social Media
- 34. 34 Measurement: Test & learn to see what other channels drive the most traffic
- 35. 35 Use data & analyCcs of your local site to improve other markeCng channels – or add new ones!
- 37. Connect with Us! 37 @BluewaterBrand facebook.com/bluewaterbrand Bluewater Inc. bluewaterbrand.com/blog