The document discusses using mobile brochures in call centers. It describes a tool called the Mobile Brochure Builder (MBB) that allows call center agents to easily create and send mobile brochures to customers during calls. The mobile brochures can include photos, menus, maps and other information about products and services to help agents answer customer questions. Examples given include sending restaurant menus, real estate project plans, or product catalogs to callers on their mobile phones. The MBB is promoted as a way for call centers to better interact with and provide information to customers.