You're ready: Your email calendar is planned. Direct mail is locked and printed. But, is your digital program all set?
Joining the Ad Council, Kacey Read and Orwin Evenson from Blue State Digital and Captain Shelley Marshall from the Navy-Marie Corps Relief Society share top tips and lessons to make the most out of your year-end program, even if you are already in full swing. You'll get helpful hints into what nonprofits - of multiple sizes - can try and test to get the most out of your donor base, and how you should be planning for the next few months to make it your best yet.
You'll learn how to:
- Send more effective fundraising emails;
- Go beyond the A/B test and better understand your audience;
- Make the most out of Cyber Monday and Giving Tuesday;
- Create more effective, cross-channel campaigns.