Is Social Media Prominent In Your Business?
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Social media isn't a fad, it's a fundamental shift in the way we communicate. Are you willing to do what it takes to make social media work for your business? If social media is not a top priority, your business may not exist in 5 years. Come get your questions answered and find the most beneficial tips and tools to compete in this fast moving digital media. Jeff DeHaven, Digital Marketing Director of Blue Thumb shares from his 11 years of social media experience. Looking forward to the event, thanks for giving me the opportunity to talk to your members.
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Is Social Media Prominent In Your Business?
- 1. Is social media prominent in your business? Jeff DeHaven Digital Marketing Director
- 3. A little about me • 29-year old
- 4. A little about me • Saginaw resident
- 5. A little about me • Married to a teacher
- 6. A little about me • 4-year old princess
- 7. A little about me • 1-year old dachshund named “Mac”
- 8. A little about me • Digital Marketing Director
- 9. A little about me • President of #smcglb
- 10. A little about me • Vice President of #SMAMi
- 11. Wedding sponsored • June 9, 2012 - saved over $20,000
- 12. A little about me • Addicted to…
- 13. Social is here to stay People are social and yearn to be connected.
- 14. Stats to prove it •72% of all internet users are now active on social media •18-29 year-olds have an 89% usage •The 30-49 bracket sits at 72% usage •60 percent of 50 to 60 year olds are active on social •In the 65 plus bracket, 43% are using social media •US citizens spend 16% of each hour on Facebook •71% of users access social media from a mobile device
- 15. Current social platforms today 100 in 2012 350 in 2013 950 companies
- 16. Community
- 18. Fun & to create conversations
- 19. Even for dinner
- 20. What to consider… •Most used platform for a decade now •Think about, who’s not on it? •No other platform in the region is used as often? •Has the most customization •Post get more interaction compared to other platforms •Continuously reinventing •Integrates competitive features, hindering falloffs •23 percent of Facebook users login at least 5 times per day •47% of Americans say Facebook is their #1 influencer of purchases •70% of marketers used Facebook to gain new customers
- 21. Let’s get mobile
- 22. What % of fans see post? Text your response to 22333! • 90%-75% - 150073! • 74%-50% - 150075! • 49%-25% - 150776! • 24% & below - 150794
- 23. Let’s see your prediction?
- 24. The magic number
- 26. Why would Facebook do this? Facebook has to filter content somehow! •1.23 billion monthly users •1,500 post per day (friends & pages) •Facebook picks 300 to present in Newsfeed •Seeks to deliver “high quality” content •It’s paid advertising just like any other media
- 27. Get better at Facebook
- 28. MUST have a strategy
- 29. Hashtags
- 32. Facebook Offer
- 33. Text-only post are OUT!
- 35. Where to get rich images
- 37. Tell fans how to see you
- 38. Brand NEW Facebook layout! CURRENT NEW
- 39. Brand NEW business page layout! CURRENT NEW
- 40. Majority of audience is mobile According to analysts at eMarketer, the U.S. has 99.2 million mobile phone Facebook users in 2013. That’s 40.3 percent of all mobile phone users in the country and 26.3 percent of the U.S. population.
- 41. Customize content for your largest audience
- 42. Simple messages go far
- 43. Play off real happenings
- 44. What is real-time marketing?
- 45. “Piggyback”
- 46. Great product posting example
- 47. What is a “campaign”? • It’s a goal and/or challenge 1. Raise fan base ORGANICALLY! 2. Announce new services/product 3. Community footprint event 4. Celebrate milestones
- 48. Simple, but a very effective campaign
- 49. Viral is the new marketing
- 50. What is this from?
- 51. The results!
- 52. The results!
- 53. Pinterest is easily #2 • Inspirational visuals • Products, service offerings, special announcements, campaigns • Schedule pins with viraltag.com
- 54. Pinterest is easily #2 • 70 million users • 80% female • 75% of traffic comes from mobile app • 80% of Pinterest post are repins • Americans spend 1 hour and 17 minutes daily (16 minutes per visit)
- 55. What to pin?
- 57. Easily make videos •Every second 9 videos are uploaded •Late teens to early 20’s, 57% are female •Owned by Twitter •6 seconds, get’s full attention •Show off a product or service •Quick product demo or how-to •Create hype or make an announcement
- 58. Create videos w/o a crew • Shareable videos via other platforms • No fancy equipment needed • Not just an app anymore • Videos will be 55% of all internet traffic by 2016 • 64% of consumers are likely to buy after viewing a video • 400% more shares, than standard videos
- 59. Example
- 60. How can I do it all? • Can no longer be secondary • Designate the right admins! • Hire a graphic designer or intern • Use the proper tools we talked about • Well thought out strategy
- 61. My favorite resources • mashable.com • socialmediaexaminar.com • allfacebook.com • jonloomer.com • socialmediaexplorer.com • socialpros.podbean.com • hashtag.org
- 63. Reach me anytime Jeff DeHaven jeff@bluethumbdigital.com bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven @jeffdehaven