Do Social Media Right... or else!
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This document summarizes a presentation given to the Energize steering committee of the Bay Area Chamber of Commerce. The presentation focused on best practices for using social media, including emphasizing Facebook, Pinterest, Twitter and video creation. It also touched on topics like real-time marketing, campaign creation, and tools for managing multiple social media accounts. The speaker was Jeff DeHaven, Digital Marketing Director from Bluethumb Digital.
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Do Social Media Right... or else!
- 1. A Proud Program of Your Bay Area Chamber. Welcome!
- 2. Your Energize Steering Committee • Tom Barnikow – Saginaw Valley State University, Membership Chair • Kendra Christensen - COPOCO Community Credit Union • Julie Ellis – Weinlander Fitzhugh, Treasurer • Eric Finnigan – The Wirt-Rivette Group • Matt Hechlik – Keller Williams Realty, Sponsorship Chair • Stacie Hegenauer • Wayne Hofmann – Spence Brothers • Cathy Koebke - Midland Daily News, Chair • Andrew Kornecky – F. P. Horak • Alayna Partaka – Great Lakes Bay Regional Lifestyle Magazine, Vice-Chair & Marketing Chair • Jesse Pero – Bay Area Chamber of Commerce, Energize Coordinator • Ashley Weiss - McMahan Thomson & Associates, Events Chair A Proud Program of Your Bay Area Chamber.
- 3. Bay Area Chamber of Commerce Premier Sponsors • 1st State Bank • Bay Valley Resort & Conference Center • Blue Cross Blue Shield of Michigan • Chemical Bank • Consumers Energy • Covenant HealthCare • Cumulus Media • Do-All Inc. • Dow Corning Corporation • FinancialEdge Community Credit Union Energize is a Proud Program of Your Bay Area Chamber. • FirstMerit Bank • Independent Bank • McLaren Bay Region • Michigan Sugar Company • Mlive Media Group - The Bay City Times • MyBayCity.com • Spence Brothers • The Dow Chemical Company • Three Rivers Corporation • Uptown Bay City • Wildfire Credit Union • WNEM TV5 • Wolverine Bank
- 4. Today’s Speaker Jeff DeHaven A Proud Program of Your Bay Area Chamber.
- 5. Do Social Media Right…or else! Jeff DeHaven Digital Marketing Director
- 6. A little about me • 29-year old
- 7. A little about me • Saginaw resident
- 8. A little about me • Married to a teacher
- 9. A little about me • 4-year old princess
- 10. A little about me • 1-year old dachshund named “Mac”
- 11. A little about me • Digital Marketing Director
- 12. A little about me • President of #smcglb
- 13. A little about me • Vice President of #SMAMi
- 14. A little about me • Addicted to…
- 15. Why Facebook is still #1 • Must used platform for a decade now • What other platform in region is used as often? • Think about, who’s not on it? • Post get more interaction compared to other platforms • Has the most customization • Continuously reinventing • Integrates competitive features, hindering falloffs
- 16. Facebook’s Impact a total of 45 complete acquisitions
- 17. Social is here to stay People are social and yearn to be connected.
- 18. Memorial
- 19. Community
- 21. Fun
- 22. More fun
- 23. Consumers desire being in the known
- 24. Even for dinner
- 25. What % of fans see post? Text your response to 22333! • 90%-75% - 315578! • 74%-50% - 315580! • 49%-25% - 315586! • 24% & below - 315592
- 26. What % of fans see post?
- 30. Your audience is all mobile According to analysts at eMarketer, the U.S. has 99.2 million mobile phone Facebook users in 2013. That’s 40.3 percent of all mobile phone users in the country and 26.3 percent of the U.S. population.
- 33. Simple messages go far
- 34. Simple, but very effective campaign
- 35. What is real-time marketing?
- 36. Playing off real-time events
- 38. Great product posting example
- 39. What is a “campaign”? • It’s a goal and/or challenge 1. Raise fan base ORGANICALLY! 2. Announce new services/product 3. Community footprint event 4. Milestone celebration
- 41. Social Media Case Study
- 42. Simple, but very effective campaign
- 43. Simple, but very effective campaign
- 44. Simple, but very effective campaign
- 45. Simple, but very effective campaign
- 46. Viral is the new marketing.
- 47. What is this from?
- 48. The results!
- 50. Get up, really I mean it!
- 51. Have to evaluate benefit of platform
- 52. Is Twitter right for you? • Don’t duplicate post from Facebook • Post schedule should be multiple times a day • Bit size info that is only published on this platform • Integrate visuals
- 54. Pinterest is easily #2 • Inspirational visuals • Products, service offerings, special announcements, campaigns • Schedule pins with viraltag.com
- 57. Create videos w/o a crew • Shareable videos • Introduction or informative • No fancy equipment needed • App only
- 58. How can I use Snapchat • Target audience is age 13-25 • 400 million messages every day • Mobile only • Contest, behind the scenes, quick messages, giveaways
- 59. How can I do it all? • Can no longer be secondary • Designate the right admins • Have use the proper tools • Must have a well thought out strategy
- 60. Brand NEW Facebook Layout! CURRENT NEW
- 61. Brand NEW business page layout! CURRENT NEW
- 62. Get help from Facebook • 1.800.601.0077 • facebook.com/business/resources • 4 weeks of free phone support • Get a $50 coupon
- 63. My favorite resources • mashable.com • socialmediaexaminar.com • allfacebook.com • alltwitter.com • hashtag.org • youtube.com/facebook • scottmonty.com • facebook.com/maris
- 64. Reach me anytime Jeff DeHaven jeff@bluethumbdigital.com bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven @jeffdehaven
- 66. Energize YPN Award A Proud Program of Your Bay Area Chamber.
- 67. Alayna Partaka Great Lakes Bay Regional Lifestyle Magazine
- 68. Upcoming Events A Proud Program of Your Bay Area Chamber. - April 9th – Energize Seminar “A Crash Course In Personal Finance: Getting You On Track” COPOCO Community Credit Union - Wilder Rd. location - May 14th - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront ! - July 24th - Region YPN Boat Cruise Aboard the Princess Wenonah ! - August 15th - Energize Annual Golf Outing Bay Valley Resort & Conference Center ! - September 23rd - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront ! - November 12th - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront