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Blue Sky Factory Driving Email Marketing Performance 2010’s “It” Couple? Email & Social Media  DJ Waldow, Blue Sky Factory Jason Falls, Social Media Explorer January 27, 2010 Twitter: #bsfwebinar Baltimore, Maryland
Jason and DJ Talk Email & Social
About Blue Sky Factory ,[object Object]
 Self-service, Full-service, Hybrid
 Known for “digital glue” – email + social (SWYN)
 New features/functionality being added to Publicaster (our application) as I read this,[object Object]
 How email & social media can work together to garner real results for your campaigns
 What exactly SWYN means
 Ways to incorporate SWYN into your email campaigns with real world examples
 What the future of email & social holds,[object Object]
Email Marketing – The Digital Glue
Email + Social: Working Together
What is Share With Your Network (SWYN)?
Image Credit Image Credit
Why is SWYN Important?  Makes your messages more powerful & effective  Extends the reach of your emails  Pinpoints influential brand ambassadors  Grows your email database  All the cool kids are doing it
SocialTwist Social Media Sharing Trends 2009 (Tell-A-Friend) Image/post credit
Makes your messages more powerful & effective
Extends the reach of your emails
Pinpoints influential brand ambassadors
Grows your email database
All the cool kids are doing it Email + Social: Working Together
Allfew of the cool kids…

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SWYN (Share With Your Network): Email + Social

Hinweis der Redaktion

  1. Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you.  Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy.   Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message.  All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.
  2. Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you.  Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy.   Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message.  All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.