Greg Cangialosi of Blue Sky Factory and Brian Halligan of Hubspot discuss the in's and out's of Inbound and Email Marketing and why they work so well together.

1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Inbound & Email Marketing: So Happy Together Brian Halligan - CEO, Hubspot Greg Cangialosi - CEO, Blue Sky Factory Tuesday, October 13,2009 1:00 PM

2. Inbound Marketing Stretch The Top Of Your Funnel

3. Outbound Marketing

4. Outbound Marketing Is Hard 800-555-1234 Annoying Salesperson

5. Get Found

6. Threats & Opportunities

7. Threats & Opportunities

9. Step 2

10. Step 3

11. Step 4

12. Learn More

17. Copyright 2009 Blue Sky Factory

18. Working the Funnel - Step 3 1. Top of Mind = Mindshare! 2. Nurture, Nurture, Nurture. (Its not about the sale today) 3. Add value to your subscribers. 4. There are many different types of "conversions" treat them uniquely. Copyright 2009 Blue Sky Factory

19. The Follow Up Copyright 2009 Blue Sky Factory

20. The Gentle Reminder Copyright 2009 Blue Sky Factory

21. The Cross Sell Copyright 2009 Blue Sky Factory

22. The Newsletter Copyright 2009 Blue Sky Factory

23. Adding Value & Relationship Copyright 2009 Blue Sky Factory

26. Key Considerations: - Supplement traditional marketing efforts with inbound marketing techniques (social media, blogs, SEO, etc) - Make your conversion (subscription process) SIMPLE. - Stay in front of your base with timely relevant emails that your subscribers asked for. - Track rigorously, and optimize through testing. Copyright 2009 Blue Sky Factory

27. Thank You! Q& A Greg Cangialosi Connect. 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory Brian Halligan Connect. 1-800-482-0382 www.hubspot.com @bhalligan @hubspot Copyright 2009 Blue Sky Factory