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Baltimore, Maryland
Blue Sky Factory
Driving Email Marketing Performance
Auto Response Campaigns | Publicaster Clinic
Presenters: Amy Garland & Melanie Sims
November 10, 2010
Copyright Blue Sky Factory 2010
What is an Auto Response Campaign?
Copyright Blue Sky Factory 2010
Definition
Campaign that
automatically
triggers emails to
a group of
subscribers at
various intervals
or based on
behavior
Flickr Photo Credit: zoutedrop
Why Use Auto Response Campaigns?
Copyright Blue Sky Factory 2010
 Automatic
 Easy to set up
 Detailed reporting
Flickr Photo Credit: The Marmot
Auto Response Campaigns
Copyright Blue Sky Factory 2010
Time-based
Behavior-based
Time-based Triggers
Copyright Blue Sky Factory 2010
Welcome campaigns
General
Drip campaigns
Copyright Blue Sky Factory 2010
Behavior-based Triggers
Follow-up Campaigns
Opens
Clicks
Copyright Blue Sky Factory 2010
Blue Sky Factory’s 52 Email Marketing Tips
 Useful content & tips
 Staying top-of-mind
 Shareable
Copyright Blue Sky Factory 2010
The Auto Response Tool
Copyright Blue Sky Factory 2010
Questions

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Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

  • 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Auto Response Campaigns | Publicaster Clinic Presenters: Amy Garland & Melanie Sims November 10, 2010 Copyright Blue Sky Factory 2010
  • 2. What is an Auto Response Campaign? Copyright Blue Sky Factory 2010 Definition Campaign that automatically triggers emails to a group of subscribers at various intervals or based on behavior Flickr Photo Credit: zoutedrop
  • 3. Why Use Auto Response Campaigns? Copyright Blue Sky Factory 2010  Automatic  Easy to set up  Detailed reporting Flickr Photo Credit: The Marmot
  • 4. Auto Response Campaigns Copyright Blue Sky Factory 2010 Time-based Behavior-based
  • 5. Time-based Triggers Copyright Blue Sky Factory 2010 Welcome campaigns General Drip campaigns
  • 6. Copyright Blue Sky Factory 2010 Behavior-based Triggers Follow-up Campaigns Opens Clicks
  • 7. Copyright Blue Sky Factory 2010 Blue Sky Factory’s 52 Email Marketing Tips  Useful content & tips  Staying top-of-mind  Shareable
  • 8. Copyright Blue Sky Factory 2010 The Auto Response Tool
  • 9. Copyright Blue Sky Factory 2010 Questions