The year 2015 saw the rise in use of visual content by both B2B and B2C marketers. The trend is expected to continue in 2016, facilitating the development of this promising segment of digital marketing.

1. Top 5 Video Marketing Trends in
2016

2. Video Stirring TransformationVideo Stirring Transformation
The year 2015 saw the rise in use of
visual content by both B2B and B2C
marketers. The trend is expected to
continue in 2016, facilitating the
development of this promising
segment of digital marketing.

3. Video Stirring Transformation(contd.)
Use of video content has
proven to be very effective,
leading to a 50% increase in
CTR and also a 35% increase in
customer loyalty.
Recent predictions state that
video will account for 69% of
all internet traffic by 2017.
Video Stirring Transformation(contd.)

4. Video – Revolutionizing Business
Statistics
Video – Revolutionizing Business
Statistics
Content with relevant images gets 94%
more views than content without relevant
images.

5. Video – Revolutionizing Business
Statistics
(contd.)
Video – Revolutionizing Business
Statistics(contd.)
Researchers discovered that colored
visuals increase people's willingness to
read a piece of content by 80%

6. Video – Revolutionizing Business
Statistics
(contd.)
72% of B2B buyers watch videos
throughout their entire path to purchase
Video – Revolutionizing Business
Statistics(contd.)

7. Video – Revolutionizing Business
Statistics
(Contd.)
Video – Revolutionizing Business
Statistics(contd.)
49% increase in revenue for marketers
using video for marketing

8. What 2016 has in store for Video
Marketing?
With marketers learning to
leverage the benefits of using
visual content to improve
customer engagement, better
educate prospects, trigger lead
generation and boost
conversion rates
Let’s have a look at the five video marketing trends predicted for the year 2016 -
What 2016 has in store for Video
Marketing?

9. More Focus on Branded Video
Content
More Focus on Branded Video Content
Branded videos can range from interviews and behind-the-scenes footage to dramatic
shorts and product promos.
The value of branded video content is going to increase noticeably in the days to come
with marketers embracing the significance of this evolving tactic in great numbers.

10. More Focus on Branded Video
Content
(contd.)
More Focus on Branded Video Content
For instance, You Tube with more
than Four Billion views per day is
the second most popular search
engine in the world and the third
most visited website

11. Landing page videos and product
videos
Landing page videos and product videos
As video has led to increase in
conversions up to 80%, marketers
are likely to continue finding ways
to integrate more video on landing
pages and “About Us” pages.
More use of background videos is expected in 2016

12. Use of GIFs on Social Media ChannelsUse of GIFs on Social Media Channels
You can expect to see increase in
use of GIFs as these moving
images are very useful for sharing
shorter versions or teasers of
longer-form video content.
Perfect for telling stories in a short
timeframe, the motion in
animated GIFs give marketers an
advantage while competing for
attention in crowded newsfeeds

13. Storytelling via Live StreamingStorytelling via Live Streaming
Stats have proved that people spend 3x more time watching Facebook Live videos compared to
normal videos.
Came into existence in 2015, Market and Periscope are quite popular as real-time storytelling or
live-stream social platforms, enabling users to live-stream videos to their followers.

14. Storytelling via Live Streaming(contd.)
As the possibilities created by social live-streaming looks exciting, its sure to evolve further in
2016
Storytelling via Live Streaming(contd.)

15. Video in Email MarketingVideo in Email Marketing
It has been observed that use of
the word “video” in an email
subject line has been effective in
boosting open rates by 19% and
click-through rates by 65% with
reduction in unsubscription rate
by 26%.

16. Video in Email Marketing
(contd.)
Video in Email Marketing(contd.)
Marketers are likely to rely more
on videos that are short and
relevant.

17. Video in Email Marketing
(contd.)
Video in Email Marketing(contd.)
Brands may use video content in an email for explanatory
content, customers’ testimonials and detailed view of the
product.

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