Need to fatten up your contact database? The more leads or conversions, the better. Email addresses are a necessary component for any online marketing strategy. Generate these 5 pieces of content to "trick" your target audience into giving you their email address.

1. 5 Sneaky Content Creations To Build
Your Database
Small Business Online Marketing Tips By

2. Email Addresses: Previous
Commodities
In the past, it was a flier handed out to be
saved on your target consumer’s fridge or
a magazine tear out.
Nowadays, it’s email.
Emails are a precious commodity, and your
email list, a treasure chest of leads, data
and information to glean for your best
marketing campaign yet.

3. Magic?
Even more precious are the many tips and
tricks to get your prospective customer’s
email address.
Just like magic, if you do it well and do it
right, you’ll be watching your database
grow and your potential sales and
conversions soar.

4. So just how do you go about gathering
those email addresses?
Read on for our Sneaky 5 Content
Creations…

5. 1. Single-Page PDF
This is the grandfather of content, simply one
of the oldest forms of content marketing
around. But it still works, especially in the
right situation! If you have a great one sheet
of Top Ten Tips or Five Takeaways (you get
the idea!) this is one of the best forms of
content to 1. Hook people into and 2. Market.
So tips and top ten’s aside, it’s just that easy:
this is not only one of the catchiest forms of
content, but one of the fastest for download.

6. 1. Single-Page PDF
TIP: Generate an attractive and high-design
cover to post with your promotions,
landing page and the like.

7. 2. E-Book
Another great informative piece is an e-book.
Write up a mini e-book, a portion of a larger
sell-able piece, or a quick teaser that will get
your audience hooked. Maybe you want them
to read it and sign onto your services. Or
maybe you have an e-Book library and are
hoping they’ll purchase more.
Make your e-Book readable, digestible and
design-friendly, and you’ve got an evergreen
piece of content on your hands.

8. 2. E-Book
TIP: Post snippets of the e-book, charts and
infographics get extra thumbs-up!

9. 3. Images
Maybe you’re a designer, artist or
photographer… and you have some easy
downloadable jpgs or fun illustration files
on-hand.
Not to mention, they’re very visual and an
easy road to marketing well.
Show your audience you know them and
their style, and you’ll have them on your
list faster than you can say “save file as…”

10. 3. Images
TIP: Show completed work by using images
or illustrations. Inspire your potential email
give-away-ers!

11. 4. Interviews and/or Exclusives
Maybe you got to meet with an industry
thought leader or had the chance to listen
to their keynote at the last conference.
As long as you have permission, of course,
generate your takeaways into a great
content piece.
Others that missed out will be curious and
wanting more…

12. 4. Interviews and/or Exclusives
Tip: Photos are great! Also, in your
promotions, tag their Twitter handle, etc.
to really show the credibility of the piece.

13. 5.How-Tos
Are you great at something that can help
others? Maybe you have a genius ability with
IFFTT, or a weird organizational habit with
Evernote that you think others could catch
onto.
Write it up into a teachable content piece,
post it for download via email submission
and just wait for the “Submits.”
In this age of unlimited choices and constant
learning, everyone loves learning new ways
to do everything.

14. 5.How-Tos
TIP: Testimonials are awesome here! Include
show quotes that really get to the point of
why your piece is stellar.

15. So there you have it.
Make sure to share your content with us:
@Bloominari!
And if you need some brainstorming juice
to rev up the content writing, check out
some brainstorming techniques to make
you a creative genius!

16. Read the entire blog post on our
website:
http://bloominari.com/blog/con
tent-creations-to-build-your-
database

17. Thank You
Are you a small business owner and would like
strategy, marketing, content or design
assistance?
Please contact us:
bloominari.com | 619-354-1118 | info@bloominari.com