All about Creative Commons - What, why, licenses, attribution, embedding

1. helping create
brands for the future
All content copyright

2. Creative Commons is a non-profit
organization that enables to increase
the amount of creativity (cultural,
educational and scientific content) in
the “commons” - the body of work
that is available to the public for free
and legal sharing, use, repurposing
and remixing
IMAGE
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what is creative commons?

3. Bloggers, journalists, webmasters,
artist, educator, scientist or other
creator looking for content that one
can freely and legally use.
In other words, EVERYONE!IMAGE
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who uses creative commons?

4. A Creative Commons License is a
standard way for content creators to
grant someone else permission to use
their work. A Creative Common License
is used when an author wants to give
people the right to share, use or build
upon a work that they have created. It
allows using the author‟s work while
still protecting his/her intellectual
property.IMAGE
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what is creative commons license?

5. 5
why use creative commons license?
Licenses help
the user to
attribute
correctly
Licenses provide
global
recognition
Licenses help to
further share
the newly
created work
USER CREATOR
Licenses are
easy to
understand
Licenses are
easy to choose
Every CC
License applies
worldwide
Licenses help
avoid abuse of
Intellectual
Property
Licenses help to
scale content

6. 6
how does creative commons license work?
CREATOR
Choose a
License
Change
Copyright
terms

7. 7
how does creative commons license work?
USER
Look for
content that
you can
freely use
Attribute the
original
creator

8. ATTRIBUTION (CC BY) – Others can
copy, distribute, display, perform and
remix your work if they credit your
name as requested by you
SHAREALIKE (SA) – Others can
distribute your work only under a
license identical to the one you have
chosen for your work
NO DERIVATIVE WORKS (ND) – Others
can only copy, distribute, display or
perform exact copies of your work
NON-COMMERCIAL (NC) – Others can
copy, distribute, display, perform or
remix your work but for non-
commercial purposes only
8
what are the creative commons key license terms?

9. The three layers of licenses ensure that
the spectrum of rights is not just a legal
concept. It‟s something that the
creators of works can understand, their
users can understand, and even the
Web itself can understand.
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what are the three layers of creative commons licenses?
Legal Code
Machine
Readable
Human
Readable

10. 10
what are the types of creative commons licenses?
ATTRIBUTION (CC BY) – Lets one distribute, remix, tweak and build
upon the original work even commercially as long as original
creation credit is given
Most Free
Least Free
FOR
USER
ATTRIBUTION (CC BY - SA) – Lets others remix, tweak, and build upon
your work even for commercial purposes, as long as they credit you
and license their new creations under the identical terms. All new
works based on yours will carry the same license, so any derivatives
will also allow commercial use.
ATTRIBUTION-NODERVIS (CC BY-ND) – Allows for redistribution,
commercial and non-commercial as long as it is passed along
unchanged and in whole, with credit to the original work
ATTRIBUTION-NON COMMERCIAL (CC BY-NC) – Lets one distribute, remix,
tweak and build upon the original work non-commercially. The new
work must acknowledge the original work but one does not have to
license one‟s derivative works on the same terms
ATTRIBUTION-NON COMMERCIAL-SHAREALIKE (CC BY-NC-SA)– Lets one
distribute, remix, tweak and build upon the original work non-
commercially, as long as one credits the original work and license
one‟s new creations under the identical terms
ATTRIBUTION-NON COMMERCIAL-NODERVIS (CC BY-NC-ND) – Only
allows one to download the original work and share it with others as
long as one credits the original work. One cannot change the
original work in anyways or use it commercially.

11. 11
creative commons license summary
CC BY
CC BY - SA
CC BY - ND
CC BY - NC
CC BY – NC - SA
CC BY – NC - ND
Copy &
Publish
Attribution
Required
Commer
cial Use
Modify &
Adapt
Change
License

12. 12
how to attribute?
photos
There is not one correct way to attribute. One must attribute to the best of his ability
using the available information
One must include:
THE AUTHOR:
• Name/pseudonym/
username
• Link to the author‟s
profile
TITLE
TITLE OF THE WORK:
• Title of the work
• Link where the
original photo is
hosted
CC LICENSE TYPE:
• CC License name
• Link to the full license
COPYRIGHT NOTICES:
• Leave notices intact when
you credit the work
• Include other parties as
requested by the creator

13. 13
how to attribute?
photos
Examples:
Source: http://www.dartmouth.edu/~ahrc/resources/ccattribute.html

14. 14
how to attribute?
blogs
One must include:
THE AUTHOR:
• Name/pseudonym/
username
• Link to the author‟s
profile
TITLE TITLE OF THE WORK:
• Title of the work
• Link to the original work
CC LICENSE TYPE:
• CC License name
• Link to the full license
Example:
Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creat
ive_commons_attributions

15. 15
how to attribute?
books
One must include:
THE AUTHOR:
• Name/pseudon
ym/username
• Link to the
author‟s profile
TITLE
TITLE OF THE WORK:
• Title of the work
• Link to the original
work
CC LICENSE TYPE:
• CC License name
• Link to the full license /
written near the author
and the title if it‟s a hard
copy
Example:
Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_crea
tive_commons_attributions

16. 16
how to attribute?
online videos
One must include:
THE AUTHOR:
• Name/pseudonym/
username
• Link to the author‟s
profile
TITLE
TITLE OF THE WORK:
• Title of the work
• Link to the original work
CC LICENSE TYPE:
• CC License name
• License written into credits
at end of video. Ideally make
the text clickable to the
original work. Put links to
the original work and the
license terms in the
information section for the
particular work (i.e. on the
right in YouTube).
Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_crea
tive_commons_attributions

17. 17
how to attribute?
online videos
Examples:
Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creat
ive_commons_attributions, http://www.youtube.com/watch?v=fDbbdeIXO0w#t=3m0s

18. 18
how to attribute?
photos / drawings / illustrations
One must include:
THE AUTHOR:
• Name/pseudonym/userna
me
• Link to the author‟s profile
TITLE
TITLE OF THE WORK:
• Title of the work
• Link to the original work
CC LICENSE TYPE:
• CC License name
• License (with link
online) or in close
proximity to the
tangible work
(either in the border
or directly on the
work, if applicable).
Source: http://www.newmediarights.org/guide/how_to/creative_commons/best_practices_creat
ive_commons_attributions
Example:

19. 19
how to embed CC Licenses into resources?
For websites & webpages
Go to the creative commons website
Choose the specific CC license that you require and
appropriate jurisdiction, and in particular whether you
wish to choose a ported license (jurisdiction specific
license) or unported license (without a specified
jurisdiction)
Make sure that your resource contains information about
authorship and contact details (such as an email address)
Select the license you have chosen
Scroll to the bottom of the page and
select „Use this license for your own work‟
Embed the html code that is given into
your own website or web page that host
your resource
Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicence
sbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog

20. 20
how to embed CC Licenses into resources?
For blogs
Choose a license
Copy the code - On the "Mark your content" page of the license process,
copy the code provided by highlighting it with your mouse and hitting
ctrl-c
Paste code into your Blogger Template
Log into your Blogger blog, then click the Template tab to edit the
code. Near the end of the template code, before you see
</body></html>, paste in the code copied in the previous step by
clicking the page and hitting ctrl-v (command-v on a Mac).
Click "Save Template Changes" then republish your blog to add your
license to your Blogger site.
Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicences
bp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog

21. 21
how to embed CC Licenses into resources?
For MS Office documents (Word, Excel, Powerpoint)
Download the plug-in from Microsoft
Research
Click on the „Creative Commons‟ link in FILE
Choose the specific CC license that you require and
appropriate jurisdiction, and in particular whether you
wish to choose a ported license (jurisdiction specific
license) or unported license (without a specified
jurisdiction)
Make sure that your resource contains information
about authorship and contact details (such as an email
address)
Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicence
sbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog

22. 22
how to embed CC Licenses into resources?
For podcasts & other audio/visual resources
Go to the creative commons website
Choose the specific CC license that you require and
appropriate jurisdiction, and in particular whether you wish to
choose a ported license (jurisdiction specific license) or
unported license (without a specified jurisdiction)
Make sure that your resource contains information about
authorship and contact details (such as an email address)
Follow these instructions
You can also put the CC licence terms into any text
descriptions if you are using Flickr, YouTube etc.
Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicence
sbp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog

23. 23
how to embed CC Licenses into resources?
For RSS and ATOM
Go to the creative commons website
Choose the specific CC license that you require and
appropriate jurisdiction, and in particular whether you wish to
choose a ported license (jurisdiction specific license) or
unported license (without a specified jurisdiction)
Make sure that your resource contains information about
authorship and contact details (such as an email address)
Follow these instructions
Source: http://www.jisc.ac.uk/publications/programmerelated/2011/scaembeddingcclicences
bp.aspx?_tmc=LocbSfVWICSiFbxfEie2-BXVltG1taG7y63RZYVrLog

24. There is so much creativity out there.
We continuously walk towards
excellence and improving our projects.
Photography, fonts, music and code are
perfect examples. Looking for objects
and existing implementations is often
quicker and more practical than
creating your own. For professionals,
understanding the boundaries of a
license is critical; with this knowledge,
one would be surprised by what is
available. Understanding copyright and
licenses allows us to what we are best
at: BE CREATIVE!
IMAGE
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be creative

25. thank you
blogworks.in