Dino Dogan: Frictionless Integration of Game Mechanics into Your Online Presence

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Dino Dogan's breakout session at BlogPaws 2012: Frictionless Integration of Game Mechanics into Your Online Presence

Lifestyle Business Technologie

Game Mechanics = Rules that are Fun*

*Fun = challenge, status, power, access, etc.

Online Presence = Blog +/- Platform

*website ≠ online presence

Who am I? blog + platform

diyblogger.net

dogandogs.com

triberr.com

@dino_dogan

Myths:
by Nonbelievers

Gaming has no place in business
Gaming won't work for my business
Badges are stupid
By Believers

Gaming can fix poorly designed business models

Gaming concepts can be grafted-on


Gaming in Business:
The Evolution

1800s 1930s 1908s

Dino Dogan: Frictionless Integration of Game Mechanics into Your Online Presence

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Dino Dogan: Frictionless Integration of Game Mechanics into Your Online Presence

1. + = with @dino_dogan

2. Frictionless Integrations….for them

3. Game Mechanics = Rules that are Fun* *Fun = challenge, status, power, access, etc.

4. Online Presence = Blog +/- Platform *website ≠ online presence

5. Who am I? blog + platform diyblogger.net dogandogs.com triberr.com @dino_dogan

6. Pet Trainers = Perfect Game Mechanics

7. Myths: by Nonbelievers Gaming has no place in business Gaming won't work for my business Badges are stupid By Believers Gaming can fix poorly designed business models  Gaming concepts can be grafted-on 

8. Human Drives

9. Player Types

10. What’s your score? bit.ly/bartletype

11. + + = = Drive + Player Type + + = =

12.

13. Gaming in Business: The Evolution 1800s 1930s 1908s

14. Discussion Swift Comment Reply ReBlog

Hinweis der Redaktion

Status + socializer = twitter, facebookhey...how is your gamification hat sitting these days? pretty straight, or kinda crooked? Access + achiever = klout, 4sq,
Buy stuff –get stamps – redeem stamps for stuff Buys mindshare; triggers collecting/hording instinct Rule = Collect 1000 stamps Fun = Get free stuff Introduced MAJOR innovation in 1930 Buy stuff –get stamps – redeem stamps for stuff Buys mindshare; triggers collecting/hording instinct Rule = Collect 1000 stamps Fun = Get free stuff Introduced MAJOR innovation in 1930 Texas International Airlines; 1979.AAdvantage, May 1, 1981 TWA and United, 1 week later Status out of nothing
BlogUser generated NetworkBuddy PressReBlogTribesUser generated content