BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West
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The document provides 12 leverage points for developing a sustainable social media strategy. It recommends examining current marketing efforts, selecting the appropriate social media tools for goals, setting boundaries for engagement, and continually measuring performance to stay on track. The overall strategy involves understanding the need to leverage social media, being clear on objectives, and using the tools to enhance a brand and generate business.
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BlogPaws 2010 West - Social Media Strategy that Works for You - Lena West
- 1. Developing a Sustainable Social Media Strategy that Works for YOU How to Leverage Social Media to Build Your Brand AND Get More Business
- 2. When you understand the drivers, you understand the game. Video: Social Media Revolution Leverage Point #1: The Imperative
- 3. Leverage Point #2: A Word About ‘Experts’ award-winning social media consultant, blogger, speaker, journalist and technologist experienced social media strategist and developer columnist and blogger for Entrepreneur Magazine expert blogger for FastCompany Magazine
- 4. Use your ‘why’ to guide you. Leverage Point #3: Your ‘Why’?
- 5. Examine your marketing. What’s working? What’s not? Leverage Point #4: No Social Media Haystacking
- 6. Selecting the wrong tool is costly. Leverage Point #5: Right Tool for the Job
- 7. Use your calendar ruthlessly. Leverage Point #6: Make a Date!
- 8. Stay organized. Stay in control. Leverage Point #7: Cool, Calm & Collected
- 9. Which services/tools will you use? Which will you ignore? Leverage Point #8: Create Your Short List
- 10. Leverage Point #9: Set Boundaries Who will you “friend”? Who will you ignore? Set rules for each service.
- 11. Social media doesn’t replace anything; it’s like make-up – it enhances. Leverage Point #10: Avoid New ‘Wheels’
- 12. Have something to say and be willing to say it. Use ‘The Reciprocity Rule’ Leverage Point #11: Get Business!
- 13. On track or not? Recognize a derailed effort. Triage & troubleshoot. Leverage Point #12: Measure
- 14. All Together Now… * The Imperative * ‘Experts’ * Your ‘Why’ * No Haystacking * The Right Tools * ‘Dating’ * Calm & Cool * Your Short List * Boundaries * New Wheels * Get Business * Measure
- 15. Questions? Q&A
- 16. Lena L. West - xynoMedia www.twitter.com/LenaWest [email_address] 914.377.0600 Connect