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BRANDI
RILEY
@BrandiJeter
KIMBERLEY
CLAYTON BLAINE
@TheGoToMom
YOLONDA
SPINKS
@yolospinks
Grow Your Influence with a
Social Media Strategy and Plan
It All Starts With Community
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Give Your Community What They Want
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
How to Connect With Your Community
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Plug-In Widgets for Share Buttons
BRANDI RILEY
@BrandiJeter
KIMBERLEY
CLAYTON BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Tools to Spruce Up Your Imagery and Messaging
Moldiv
CANV
A
Snapchat
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Engagement is Confirmation Your Media is Working
Three part ratio rule:
1. Share others work/topics of value
2. Engage conversations
3. Promotion of blog/self (20%)
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Be An Analytics Manager
Schedule and Measure your conversations,
interaction, engagement, and
shares through tools like:
Google Analytics
Post Planner
Buffer
Stats for Twitter and Instagram
Iconosquare
Sprout Social
Bit.ly
Hootsuite
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Implementation
1. Block your Time
2. Pull your content
3. Choose your toolsBRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Success Tools
Curated Content
Feedly
Google Alerts
Klout
Your Competitors
Scheduling
Buffer
Hootsuite
Later (previously Latergramme)
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Success Tip
GET IT DONE!!!
#NoExcuses
#BeIntentional
#FailForward
#TrustTheProcess
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks
Kimberley Blaine
@TheGoToMom
Brandi Jeter Riley
@BrandiJeter
Yolonda “Yolo” Spinks
@YoloSpinks
Let’s Stay Connected
BRANDI RILEY
@BrandiJeter
KIMBERLEY CLAYTON
BLAINE
@TheGoToMom
YOLONDA SPINKS
@yolospinks

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Grow Your Influence With a Social Media Strategy and Plan

  • 2. It All Starts With Community BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 3. Give Your Community What They Want BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 4. How to Connect With Your Community BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 5. Plug-In Widgets for Share Buttons BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 6. Tools to Spruce Up Your Imagery and Messaging Moldiv CANV A Snapchat BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 7. Engagement is Confirmation Your Media is Working Three part ratio rule: 1. Share others work/topics of value 2. Engage conversations 3. Promotion of blog/self (20%) BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 8. Be An Analytics Manager Schedule and Measure your conversations, interaction, engagement, and shares through tools like: Google Analytics Post Planner Buffer Stats for Twitter and Instagram Iconosquare Sprout Social Bit.ly Hootsuite BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 9. Implementation 1. Block your Time 2. Pull your content 3. Choose your toolsBRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 10. Success Tools Curated Content Feedly Google Alerts Klout Your Competitors Scheduling Buffer Hootsuite Later (previously Latergramme) BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 11. Success Tip GET IT DONE!!! #NoExcuses #BeIntentional #FailForward #TrustTheProcess BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks
  • 12. Kimberley Blaine @TheGoToMom Brandi Jeter Riley @BrandiJeter Yolonda “Yolo” Spinks @YoloSpinks Let’s Stay Connected BRANDI RILEY @BrandiJeter KIMBERLEY CLAYTON BLAINE @TheGoToMom YOLONDA SPINKS @yolospinks