1. WOMEN & WORK
WOMEN LOVE TO WORK
Absolutely!
43% BLOGHER
Yes, but I would
31% do something
I LOVE MY JOB totally different.
30% 20%
U.S. POP
22% 16%
I WORK FOR MYSELF, IT’S THE BEST
EMPLOYED FULL TIME "HOW DO YOU FEEL ABOUT YOUR WORK?" “IF YOU DID NOT HAVE TO WORK FOR
FINANCIAL REASONS, WOULD YOU?”
WOMEN HAVE AN ENTREPRENEURIAL SPIRIT
Twice the national 27%
online average!*
36% 31%
32%
FLEXIBILITY CREATIVITY
21% 8% 5%
WORK-FROM-HOME ENTREPRENEUR
She has a work-from-home She has grown her MONEY RECOGNITION
business that gives own business and is
income and flexibility employing others
SELF EMPLOYED/OWN BUSINESS VISION OF THE ULTIMATE MOST IMPORTANT DREAM
SUCCESSFUL CAREER WOMAN JOB ATTRIBUTE
WOMEN SEE ROOM FOR IMPROVEMENT IN THE WORKPLACE
QUESTIONABLE/UNFAIRLY
HOW FAIRLY DO Very Fairly
YOU THINK Millennials have a
Fairly
WOMEN ARE
TREATED IN YOUR
44% 37% slightly rosier view
Questionable
PROFESSION?
Unfairly
TOTAL POPULATION 18-27
WOMEN MENTOR WOMEN WOMEN ARE MAKING THEIR DREAM JOBS A REALITY
Mentors are “I am in
65% extremely or very
important “I actually
school earning
my MA in
am doing my education. I would
dream job. I love to be a
59% I have been helped always wanted to teacher. I have a “I have a
by mentors be a fulltime artist heart for masters degree in
and now “After being kids” psychology and
I am!” laid off from worked as a social
worker for 15 years.
48% I have mentored
others
corporate America 4
years ago, I started a
career as a writer. I
Just quit to do my
dream job for a
year—writing.”
am now living my
dream job”
of Millennials are
29% already mentoring
others!
Source: The 2012 BlogHer Women and Work Study, N = 1,022 women 18+