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Even in its decline, Kodak continued to sell significant amounts of film related products to
professionat photographers, who valued, and really needed, the high quality and reliablity of
Kodak's products. This speaks to which fype of positioning? Variety Noods Access All of the
above QUESTION 24 Fisher stated, "Tradionaly, our business is chemically based, and we do
everyehing. In the digtal workd, it is much more important to pick out horizontal layers where
you have distinctive capabites, In thb computer work, one company specializes in
microprocessors, one in monitors, and another in disk drives. No one company does it ail." Such
a sontiment, centered around the concept of companies namowly focusing in on certain product
areas, aliudes to a shitt to what fype of positioning? Access Variety Noeds None of the above

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Even in its decline- Kodak continued to sell significant amounts of fi.docx

  • 1. Even in its decline, Kodak continued to sell significant amounts of film related products to professionat photographers, who valued, and really needed, the high quality and reliablity of Kodak's products. This speaks to which fype of positioning? Variety Noods Access All of the above QUESTION 24 Fisher stated, "Tradionaly, our business is chemically based, and we do everyehing. In the digtal workd, it is much more important to pick out horizontal layers where you have distinctive capabites, In thb computer work, one company specializes in microprocessors, one in monitors, and another in disk drives. No one company does it ail." Such a sontiment, centered around the concept of companies namowly focusing in on certain product areas, aliudes to a shitt to what fype of positioning? Access Variety Noeds None of the above