Assisted Living San Francisco – California Home For Seniors Offers FREE Senior Assessment and Placement Services The decision to rehabilitate a senior loved member of the family to board and care facilities in San Francisco, Alzheimer’s care facilities San Francisco or simple assisted living. It is difficult to make that decision; it is even more difficult to choose from among the hundreds of assisted living homes and assisted living communities in San Francisco, California.

1. Assisted Living Associations Could Do Much to Complement Membership Marketing
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Assisted Living Associations Could Do Much to enhance Membership Marketing and Business
Development
Michigan, among other states, finds itself inside a unique situation so long-term care matures and
evolves, especially with the newest Affordable Care Act along with its Accountable Care Organizations
afloat. Our company is speaking specifically about adult foster care.
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As we have discussed in this journal multiple times, a large percentage of the adult foster care
community who went into business the last 35 years did so to operate under contracts with various
factions of the public mental health apparatus. Over the past a decade as the push to maneuver these
previous group home residents into more independent settings and public dollars for several
entitlements dried out or were shifted to in-home services in the consumer's private residence, most of
these well meaning providers ended up leaving the business or severely cutting back. For a few the
financial adjustments have been devastating.
Some began to shift their focus on serving other populations like the medically fragile who still enjoyed a
college degree of physical functionality and who did not require life in a nursing home.
For many it has worked out though not without complication.

2. Others turned their awareness of serving the catastrophically injured which for most continues to be
disastrous. First, of all most did not accept the rehabilitative concept of residential care this fragile
population who often have intense psychological and neurological needs require. Their needs are more
complex than that which is often pleased with day to day supervision, a bed along with a meal.
Some agree a more organized system of services is necessary and frequently better offered by the
Universal Institute type programs operating across America.
The push into services towards the elderly, even among those who made the time and effort to adapt
the way that they do business, has still been a slow and frequently unsuccessful one for most. A few of
this is due to the public's insufficient awareness of many advantages related to care in smaller settings
rather than the larger, semi-independent style programs linked to the Sunrise Homes, FoxRun and other
initiatives.
Some believe assisted living associations can do much to enhance the organization development among
their members. A good way to get this done is via joint advertising and marketing campaigns which not
only highlight what small scale assisted living has to offer but also supplies a referral mechanism for
members.
For example, let's say an assisted living association has 1500 small-scale members and each and every
paid $100.00 per month to sign up inside the joint marketing campaign which purchased direct mail,
internet, television and radio based advertising services. This provides a strong budget of $1,800,000.00
each year which would lead to heightening the understanding of the public regarding possibilities in
assisted living including the range of program types which exist. A no-brainer right? Why then are so
many associations immune to organizing such efforts?

3. Mary Shenkel of San Francisco, California who may have her hand in assisted living as an educator,
administrator and consultant added these comments: "Some associations prefer to have their business
models simple, offering advocacy in the existence of regulators, some education on policy updates and
development on regulatory updates. In some circumstances limited legal support can be present plus
some assistance in contract negotiation for members. Others have formed separate insurance offer and
firms insurance products and depend on this vehicle to fund their association which can be often more
profitable and reliable than membership dues. So their comfort level is not one they wish to disturb.
Others fear association members and joint advertising program participants could have improper
expectations regarding how their very own business will benefit and drop from the program
prematurely, regardless of legal commitment, developing a financial strain and reducing the program's
effectiveness. It's a shame that there can not be a happy medium since a campaign such as this in every
state could topple organizations like A spot for Mom and permit real assisted living quality experts and
advocates to influence consumer choice."
We echo Mary's sentiments nearly 100%. Exactly what a powerful voice associations may be with
regards to public provider and education business enhancement. Is your association offering efforts like
whatever we have described to help your business grow? Real food for thought.