1. Index
001_List_Segmentation_MyList
002_Warming_CSTC_W2B
002(B)_Warming_CSTC_W2B
003_Warming_CSTC
003(B)_Warming_CSTC
004_Warming_DIFY Types of FUS
004(B)_Warming_DIFY
005_Sales_FUS_CSTC List Segmentation
005(B)_Sales_FUS_CSTC Traffic
Warming
Sales
Maintenance
Double Opt-in
Referral
Fulfillment
VIP
FUS_BCMG-1.vsd INDEX 1

2. 1 8
2 9
10
3
SE
U
11 IN
4
T
O
N
12
5
13
6
14
7
15
FUS_BCMG-1.vsd ELEMENTS 2

3. LEGEND Q1: Qualify 1
RD: Redirect
AC: Action RL: Replay Link
ADP: Audio Postcard RT: Remove Tag
AP: Appointment SL: Sales Letter
APL: Application SM: Snail Mail
A/R: Autoresponder SPG: Sales page
ART: Articulate Presentation SP: Salespeople
AS: Assign to Salesperson SUC: Success
AT: Apply Tag SUS: Suspect
BN: Bonus TK: ToolKit
CA: Catch all TL: Trackable Link
CC: Credit Card TS: Tues / Saturday
CL: Call on phone TY: Thank You
CP: Campaign UP: Upsell
CI: Capture Info VD: Video
CMS: Certified Marketing Specialist W2B: Want to be
CSTC: Coach/Speaker/Trainer/Consultant WB: Webinar
CT: Click Thru WF: Webform
CTA: Call to Action
CUS:Customer
DBM: Dominant Buying Motive
DL: Download
DM : Direct Mail
DOI: Double Opt-in
EM: eMail
FMA: FREE Mktg Assess
F: FREE
FUS: Follow-up System
FX: Fax
GN: Generic
GTM: Go To Meeting
GFUS: General Follow Up Campaign
NL: Newsletter
NYA: Not yet attended
OF: Offer
OI: Opt In
ORD: Order Form
PC: Postcard
PT: Point
FUS_BCMG-1.vsd LEGEND 3

4. Welcome new DIFY Members, Package
on the way, finalizing prod sched, do
007_Fulfillment_DIFY_1 intake, will be registering them for gmail/
igoogle
April 9, 2010
AC: Client signs AC: CL - welcome
contract/Welcome DAY: 0 AC: EM – AC: SN –
call is done OF: support welcome, welcome package AC: Add them to
DAY: 0 CTA: keep eye on expectations DAY: 0 008_Fulfillment_DIFY_2
AT: DIFY Member inbox and mail box DAY: 0 OF: DAY:
AT: OF: CTA: keep on out Does part one OF:
CTA: keep on out for mail, do intake Yes CTA:
RT: of intake
for mail, do intake form AT: Completed Intake 1
AC: Start Task “Build form AT: RT:
Welcome Package”, AT: RT:
“Register gmail/ RT:
igoogle”
DAY: 0
No
Does part one
Yes
of intake
AC: EM – reminder
to do intake
DAY: 2
OF:
CTA: do intake
AT:
RT:
Yes
No
AC: EM – reminder
to do intake
Yes
DAY: 4
OF: Does part one
CTA: do intake of intake
AT:
RT:
No
Yes
AC: CL – reminder to
do intake
DAY: 5
OF: Does part one
CTA: do intake of intake
AT:
RT:
No
Yes
AC: CL – reminder to
do intake
DAY: 6
OF: Does part one
CTA: do intake of intake
AT:
RT:
No AC: EM to Jeff, he will
take on the client
AC: FX – we have the personally
wrong contact info for you DAY: 10
Does part one
DAY: 7 No OF:
of intake
OF: CTA:
CTA: Call us, update your AT:
contact info RT:
AT:
RT:
FUS_BCMG-1.vsd FUS_007 4

5. Fill out intake form #2,
New .dify@gmail,
008_Fulfillment_DIFY_2 welcome kit built and on
the way, set up meeting
April 9, 2010
AC: EM – do Intake
#2, new email, alerts AC: Put into
DAY: 0 009_Fulfillment_DIFY_3
OF: Does Intake #2 DAY: 0
CTA: Do intake #2 Yes OF:
AT: CTA:
RT: AT: Completed Intake 2
RT: Completed Intake 1
No
AC: EM – do Intake
#2, new email, alerts
DAY: 2
OF: Does Intake #2 Yes
CTA: Do intake #2
AT:
RT:
No
Yes
AC: EM – do Intake
#2, new email, alerts
DAY: 4
OF: Does Intake #2
CTA: Do intake #2
AT:
RT:
No
Yes
AC: EM – do Intake
#2, new email, alerts
DAY: 6
OF: Does Intake #2
CTA: Do intake #2
AT:
RT:
No
Yes
AC: CL – do Intake
#2, new email, alerts
DAY: 7
OF: Does Intake #2
CTA: Do intake #2
AT:
RT:
No
Yes
AC: CL – do Intake AC: Pass them on to
#2, new email, alerts Jeff to deal with them
DAY: 9 personally
OF: Does Intake #2 DAY: 11
CTA: Do intake #2 No OF:
AT: CTA: Do intake #2
RT: AT:
RT:
FUS_BCMG-1.vsd FUS_008 5

6. Thanks for the call,
generating keyword
009_Fulfillment_DIFY_3 report, will need your
approval
April 9, 2010
AC: Put into
AC: EM 1 AC: Start task
010_Fulfillment_DIFY_4
DAY: 0 “Generate Keyword
DAY: 0
OF: Report”
OF:
CTA: keep eye open DAY: 0
CTA:
for approval OF:
AT: Mastermind
AT: CTA:
Quickstart Call Complete
RT: AT:
RT: Completed Intake 2
RT:
FUS_BCMG-1.vsd FUS_009 6

7. Your keyword report is
complete, you must
010_Fulfillment_DIFY_4 approve it, design
templates are next
April 9, 2010
AC: EM 1
DAY: 0 AC: Put into
OF: Approves 011_Fulfillment_DIFY_5
CTA: approve/reject Goes to
Yes Keyword DAY: 0
keywords keyword report
Report OF:
AT: Yes CTA:
RT: AT: Keywords Approved
RT: Quickstart
No Mastermind Call
No
Yes Completed
AC: EM2 AC: EM5
DAY: 2 DAY: 2
OF: OF:
CTA: approve/reject Goes to CTA: set up call with
keywords keyword report Jeff to review and
AT: reword keywords
RT: AT:
RT:
No
Yes
AC: EM3
DAY: 4
OF:
CTA: approve/reject Goes to
keywords keyword report
AT:
RT:
No
Yes
AC: EM4
DAY: 6
OF:
CTA: approve/reject Goes to
keywords keyword report
AT:
RT:
No
Yes
AC: CL1
DAY: 7
OF:
CTA: approve/reject Goes to
keywords keyword report
AT:
RT:
No
Yes
C
AC: CL2
DAY: 9
OF:
CTA: approve/reject Goes to
No
keywords keyword report
AT:
RT:
FUS_BCMG-1.vsd FUS_010 7

8. Your design templates
are ready, need your
011_Fulfillment_DIFY_5 approval, AMD on the
way
April 9, 2010
AC: EM 1
DAY: 0 AC: Put into
OF: 012_Fulfillment_DIFY_6
CTA: approves Chooses a
DAY: 0
designs design
OF:
AT: Yes CTA:
RT: AT: Design Approved
RT: Keywords Approved
No
Yes
AC: EM2
DAY: 2
OF:
CTA: approves Chooses a
designs design
AT:
RT:
No
Yes
AC: EM3
DAY: 4
OF:
CTA: approves Chooses a
designs design
AT:
RT:
No
Yes
AC: EM4
DAY: 6
OF:
CTA: approves Chooses a
designs design
AT:
RT:
No
Yes
AC: CL1
DAY: 7
OF:
CTA: approves Chooses a
designs design
AT:
RT:
No
Yes
AC: Pass them on to
AC: CL2
Jeff to deal with them
DAY: 9
personally
OF:
Chooses a DAY: 11
CTA: approves
design No OF:
designs
CTA: approves designs
AT:
AT:
RT:
RT:
FUS_BCMG-1.vsd FUS_011 8

9. AMD done, approve ADM,
012_Fulfillment_DIFY_6 coming up we register online
marketing, customize and
launch blog and SQ soon
April 9, 2010
AC: Put into
AC: EM 1 013_Fulfillment_DIFY_5
DAY: 0 DAY: 0
OF: OF:
CTA: approves AMD Goes to AMD Yes Approves ADM Yes CTA:
AT: AT: AMD Approved
RT: RT: Design Approved
No No
Yes
AC: EM2 AC: EM5
DAY: 2 DAY: 2
OF: OF:
CTA: approves AMD Goes to AMD CTA: set up call with
AT: Jeff to review AMD
RT: AT:
RT:
No
Yes
AC: EM3
DAY: 4
OF:
CTA: approves AMD Goes to AMD
AT:
RT:
No
Yes
AC: EM4
DAY: 6
OF:
CTA: approves AMD Goes to AMD
AT:
RT:
No
Yes
AC: CL1
DAY: 7
OF:
CTA: approves AMD Goes to AMD
AT:
RT:
No
Yes
AC: CL2 AC: Pass them on to
DAY: 9 Jeff to deal with them
OF: personally
CTA: approves AMD DAY: 11
Goes to AMD OF:
AT: No
RT: CTA: approve/reject
keywords
AT:
RT:
FUS_BCMG-1.vsd FUS_012 9

10. Internet marketing
013_Fulfillment_DIFY_7 registrations done,Blog
and SQ done, approve
blog and SQ, lots of
content coming soon
April 9, 2010 AC: Put into
AC: EM 1 013_Fulfillment_DIFY_5
DAY: 0 DAY: 0
OF: OF:
CTA: approve blog Goes to blog Approves blog
Yes Yes CTA:
and SQ and SQ and SQ
AT: blog and SQ
AT: Approved
RT: RT: AMD Approved
No No
Yes
AC: EM2 AC: EM5
DAY: 2 DAY: 2
OF: OF:
CTA: approves blog Goes to blog CTA: set up call with
and SQ and SQ Jeff to review blog
AT: and SQ
RT: RT:
No
Yes
AC: EM3
DAY: 4
OF:
CTA: approve blog Goes to blog
and SQ and SQ
AT:
RT:
No
Yes
AC: EM4
DAY: 6
OF:
CTA: approve blog Goes to blog
and SQ and SQ
AT:
RT:
No
Yes
AC: CL1
DAY: 7
OF:
CTA: approve blog Goes to blog
and SQ and SQ
AT:
RT:
No
Yes
AC: CL2 AC: Pass them on to
DAY: 9 Jeff to deal with them
OF: personally
CTA: approve blog Goes to blog DAY: 11
and SQ and SQ No OF:
AT: CTA: approve/reject
RT: blog and SQ
AT:
RT:
FUS_BCMG-1.vsd FUS_013 10