An Entire Marketing Department for $11/hr Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)

1. Greetings CMS Team!

3. Find the Dominant Buying Motive (going fishing for the trigger): what are they doing now for marketing

4. Find the decision makers: Beth & CEO (CEO not on call, can't close)

5. Identify T-Pop (corporate client & obese employees of corporation)

7. Identifying the Client’s Target Population: Niche: Re-Niche

8. Generate Leads Capture Leads Qualify Leads Nurture Leads Convert Leads

9. Referrals Cross Sales Repeat Sales

10. Not enough energy $$ Audience, Medium, Message Problem No time Not sure what to do Ineffective magnets Poor copy Unclear or confusing CTA No one owns this task Generate Leads No reason to capture No way to capture No AMD No video Ocular flow problems No testing Capture Leads No time No leads Bad habits (speak to anyone) No automation No qualifying behavior identified Not asking the right questions Poor T-Pop analysis Needs and problems Qualify Leads Nurture Leads The 1 to 100 problem (closing process failure) They get cold Lack of persistence Lack of DBM Poor closing skills Marketing not reaching them Opt-outs No tracking Multiple system chaos No automation Limited touch points Single medium No double opt-in Failure to follow-up Convert Leads

11. KNOWN 20% 80% UNKNOWN

12. KNOWN 20% 80% UNKNOWN

13. Generate Leads Capture Leads Qualify Leads Nurture Leads Convert Leads