The Great BlackBerry Migration Myth is just that - a myth. But some vendors continue to propagate it at the expense of accuracy, including Citrix. This short presentation deconstructs some of the assertions made in a 2015 webinar held by Citrix.

1. Addressing top privacy issues and security challenges with iOS, Android™ and Windows Phone® devices
requires an EMM strategy that incorporates comprehensive, multi-OS support across device ownership
models, not a “BlackBerry replacement strategy.”
BES12 securely manages iOS, Android and Windows Phone devices, leveraging advanced encryption,
containerization, application wrapping and BlackBerry’s secure global network infrastructure to help keep an
organization’s data safe and secure while in transit and at rest – without sacrificing privacy and security.
Additionally, BlackBerry has partnered with Samsung® to deliver a highly secure mobility solution for
Android. This tightly integrated, end-to-end secure offering brings together BES12 with Samsung Galaxy
smartphones and tablets that are embedded with Samsung KNOX™.
We’re also working closely with Google® to set new standards in enterprise mobile security for
organizations deploying Android devices with Android for Work support.
And for the most security-conscious organizations, BlackBerry is still the only provider that delivers a
complete end-to-end solution.
Address top privacy issues and security challenges with BlackBerry
replacements
“ ”
Source for Citrix quotes: http://www.citrix.com/events/how-to-effectively-replace-blackberry-devices-and-gain-user-acceptance.html

2. Deliver a great mobile user experience with business-optimized
productivity apps from Citrix XenMobile
“ ”BlackBerry has taken a close look at what “productivity” means for mobile workers, and BlackBerry
10 is the ultimate OS for productivity with features including the BlackBerry Hub, fast and accurate
typing, and long battery life. BlackBerry World showcases essential productivity apps, while services
such as those in the BlackBerry Secure Productivity Bundle help get the job done.
For those BYOD or COPE environments with iOS and Android devices, BlackBerry offers Secure
Work Space with a premier catalog of enterprise apps from partners such as Box and Harmon.ie as
well as the capability to securely deploy corporate-built apps. In fact, with Secure Work Space, we
manage more iOS and Android apps for enterprise than any other MDM vendor.
BlackBerry also provides secure email, calendar, contacts and browser, as well as Documents to Go
for real-time editing of all Microsoft Office formats.

3. Get employees on board with a new, secure BlackBerry replacement
program for BYOD or company-owned devices
“ ”No matter what device employees use – iOS, Android or Windows Phone, BYOD or COPE –
customers can trust BlackBerry and BES12 to secure their work data.
BES12 is a single command and control center that provides administrators with strict control of
devices, apps and data whether they are managing BYOD, COPE or COBO environments – or any
combination. The end user experience is streamlined, and employees can be confident that their
private data remains private.
BES12 is now delivered on-premise or in the cloud, providing customers with more flexibility and
choice in their mobility deployments. And BlackBerry offers a full BES12 migration service to make
the transition to BlackBerry EMM easier than ever.