A run-through of what we’ve learned through the past 3 years, about web-processes, creative workshops and in general our way to think, design and develop websites in an ever evolving world. You’ll get a unique insight on how to get money for spec-work with your clients, work with agile budgets, educate clients and turn the traditional client-studio-relationship to a more equal relationship where the project is developed more as a balanced partnership..
14. User Pre (visit) Under (visit) Post (visit) Goal
Professional musician
New needs.
New “tools”.
Confirmation.
Consultancy with
professionals.
Security.
Product-service.
Add-on products.
Repairs.
New needs.
Buy a guitar.
The (rich and old) amateur
Show off.
Wants to buy the lifestyle.
Storytelling.
Selling the dream.
Guitars as investment.
Community.
Renewed ticket to the
wild life.
Buy a guitar + Feel cool and
young again
Beginner
Identity and coolness.
Wants ladies!
Product guidance.
Not feeling stupid.
Security – we’re here to
help.
30 days service-check.
Buy a guitar + Good start
and a relation to our brand.
“A guide to sell guitars online”
29. Who you are Business Goals Defined Users Core Values Your Challenges Visual references
Templates overview Content types overview Technical overview Wireframes Project timeframe Project Budget
63. DO NOT EVER AGAIN DESIGN THE
ENTIRE PROJECT IN PHOTOSHOP
IT’S ALL A LIE AND YOU’RE THE ONE PAYING
64. I’M ABSOLUTELY SURE THAT SOME OF THIS YOU’LL THINK OF AS BASIC STUFF.
INVOLVE THE CLIENT
65. I’M A DESIGNER. REALLY!
I LOVE THE VISUAL PROCES…
FIRST THING FIRST
BUT…
66. TODAY WE SPEND JUST AROUND
50% OF A PROJECT-BUDGET
ON THINKING, PLANNING, TALKING, UNDERSTANDING AND ASKING
67. GREAT DESIGN IS WHEN
FUNCTIONALITY AND AESTHETICS
GOES HAND IN HAND.
WHO WANTS A BEAUTIFUL CHAIR, IF YOUR ASS HURTS AFTER 30 MINUTES SITTING IN IT.
68. “IT'S NOT ONLY THE RESULT
OF THE EXERCISES.
IT'S THE PROCESS TOWARDS IT”
THE EXERCISES
– ME –