Mark Tatge on 'Injecting Multimedia into Your Business Journalism Class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar. Reynolds Center for Business Journalism, BusinessJournalism.org, Arizona State University's Walter Cronkite School of Journalism.

1. By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net

2.  Multimedia learning.
 Understanding your audience.
 Characteristics of Millennials.
 Types of Multimedia.
 Multimedia Resources.

3.  Explanation:
 How to short a stock.
 Depth.
 Reinforcement.
 Break routine:
 Humor
 Variety
 Spark debate.
 Improve learning outcomes.

4. http://www.youtube.com/watch?v=D2QlitH4nYY

5.  Perception
 Attention
 Selection
 Organization
 Integration
Source: Sweller J. , Evolution of human cognitive architecture, “The
Psychology of Learning and Motivation.,” 2003
Photo Courtesy of Wikipedia

6. Using multiple channels can increase the
effectiveness of learning outcomes provided
the brain can process the information.

7.  Working memory – limited, can
handle only small amounts of information
before it has to be integrated into long
term memory or lost.
 Long term memory – stores
accumulated knowledge. This is where
learned information is stored.

8. Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.

9.  Text – Difficult, more effort.
 Video, images – Easy, less effort.

10. Organization still key
Ask:
 What message?
 Who is my audience?
 What desired outcome?

11. Millennials – born after 1982:
 Optimists
 Team players
 Trusting, accepting of authority
 Rule followers
 Love structure
 Forward looking

12. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

13.  94% have cell phones.
 88% use phone to text.
 “Always on” – 8 in 10 sleep with their
phone next to their pillow.
 56% generate own entertainment.
 58% create personal content online.
 75% use social networking sites.
 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

15.  Movies.
 Video clips.
 Blogs.
 Discussion boards.
 Online tutorials / homework.
 Games / in class presentations.

16.  WSJ.com – Discussion.
 Cable news – Discussion.
 Blogs / Discussion boards.
 Blackboard – resources.
 TV Clips – reinforce concepts.
 Movies – reinforce concepts.

17. Always discuss daily news

19.  Lecture for 15-20 minutes.
 Follow up with a video.
 Videos change the pace.
 Offer depth, greater detail.
 Offer new insights into the topic.
 Prompt discussion.

20. Help focus
students
on news,
and post
material

24.  You Tube
 Clips are short
 Easy to play or download

25.  http://www.youtube.com/watch?v=wkygXc9IM5U

26. Many different search engines:
www.youtube.com
www.vodpod.com
http://www.videosurf.com/
http://www.truveo.com/
http://www.metacafe.com/
http://video.filestube.com/
http://www.dogpile.com/

28.  Students given $100,000 to invest.
 Asked to buy five stocks.
 Track stocks on Yahoo.com
 One of the stocks – final project.
 Track the stock over the quarter.
 Give oral presentations to class.
 Receive points for performance of their
portfolio.

32. 
Basic accounting
taught by examining
how to run a
lemonade stand

37.  Allows you
to download
and save
videos from
the Web.

38. http://www.youtube.com/watch?v=upvtJohMKV4

39.  Mergers/Smergers:
http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded
 Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU
 The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U
 Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA
 Hudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+Proxy
 Economic Meltdown:
http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded
 History of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret-
history-of-the-credit-card?u=mtatge&c=bizreporting
For complete listing see: http://vodpod.com/mtatge/bizreporting