Social Media for Accountants - Sage Webinar Series - Bizink
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Social media is no longer optional for accountants – it’s an essential marketing tool. This webinar is a practical guide to using social media in your firm. The webinar is hosted by Gayatri Wood who has helped some of the world’s leading cloud accounting firms with their social media.
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Social Media for Accountants - Sage Webinar Series - Bizink
- 2. HOUSE KEEPING SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Please close down any other applicaIons/programs to ensure best sound and visual quality • Control panel is to the right hand side • Handouts • QuesIon box
- 3. AGENDA SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • A liQle bit about me • Why social media is an important plaSorm for accountants • How to effecIvely uIlise social media • Planning and preparing content • Engagement • Any quesIons
- 4. ABOUT ME SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • A facilitator or advisor at local, naIonal and internaIonal level • Worked with some of the leading cloud accounIng firms, helping them grow their online communiIes • Believe social media is a great plaSorm to connect with people over ideas, not necessarily pre-exisIng relaIonships
- 6. Peo p l e j u d ge yo u o n l i n e, b ef o re t h ey j u d ge yo u o ffli n e t h es e d a ys . SOCIAL MEDIA MARKETING FOR ACCOUNTANTS This is a shi[ in dynamic happening where people are looking up people and firms.
- 11. FACTS SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • In 2012, the average internet user had 3 social media accounts. Now the average is closer to 7 accounts. • 5 new profiles are created every second on Facebook. By the end of the year we should see 2.1 billion monthly acIve users. • Every second, 6,000 tweets on average are tweeted on TwiQer • Every day, 3 billion snaps on average are sent on Snapchat • An average a user spends 17 minutes monthly on LinkedIn • ¾ of Facebook and Instagram users, use them daily
- 12. Social gives you the chance to reach people at scale and build personal relaIonships with those who are engaged with you. SOCIAL MEDIA MARKETING FOR ACCOUNTANTS Industry FB TwiEer LinkedIn YouTube Instagram Pinterest Snapchat Retail ✔ ✔ ✔ ✔ ✔ ✔ ✔ Manufacturing and trades ✔ ✔ ✔ ✔ Regulated industries ✔ ✔ ✔ Technology ✔ ✔ ✔ ✔ ✔ ✔ ✔ Media and creaIves ✔ ✔ ✔ ✔ ✔ ✔ ✔ WHERE ARE YOUR CLIENTS?
- 14. PLANNING, CREATING & CURATING SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Planning, creaIng and curaIng based on your goals • Consistency is key • Variety of content • Focus on make up of content about your firm, your clients, informaIon of interest to your clients, and also engagement
- 15. MA RKETING YOUR CONTENT SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Blogs • Points of difference, specialisaIons, niches. Can these be woven into your overall online presence? • You services and offering • Your content – PR, guest content, tesImonials, workshops, events, staff accomplishments
- 16. C O NT E NT O F I NT E R E S T T O Y O UR C L I E NT S SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Local and perInent news • Industry news • Facts for the area/industry/region. Google dates or Imeline e.g. In retail, when was the first Ill invented? The first bar? • Financial and taxaIon news, technology news
- 17. C O NT E NT O F I NT E R E S T T O Y O UR C L I E NT S SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Sign up to news and newsleQers of importance to your clients so you have great curated content delivered straight to your inbox. Segment if necessary • TwiQer lists • Feedly
- 19. S C HE D UL E AND PRE PARE SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • AutomaIon and scheduling tools: Buffer, Hootsuite, Sprout Social. Browser connecIons
- 20. S C HE D UL E AND PRE PARE SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Have a good base level of content. Put aside some Ime weekly or monthly to prepare. • Ensure you achieve your goals • Ask your clients for feedback
- 21. E NC O UR AG I NG E NG AG E M E NT SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Engage and give virtual customer service to your clients. Everyone loves a virtual high five • Important dates for clients – Add these into your calendar and set reminders. Can be scheduled • Client content – Google alerts set up for clients. • Don’t forget your manners – RT’s and follows
- 22. E NC O UR AG I NG E NG AG E M E NT SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • TwiQer lists: clients, prospects, subscribe to lists, industry organisaIons, staff, parIcular hashtags (save them), technology you use for clients.
- 23. E NC O UR AG I NG E NG AG E M E NT SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • Use lists to filter through the content you want to engage with. Spend a couple of minutes a day or every couple of days looking through and RT, favourite or commenIng on tweets. • Remember balance – no one likes someone who talks about themselves
- 24. WHE N D O NE WE L L SOCIAL MEDIA MARKETING FOR ACCOUNTANTS • When social media users are most engaged with a firm, they are: 1. Most likely to visit your website 2. Most likely to become ambassadors for your firm 3. Most likely to recommend you to other clients
- 25. WHE N D O NE WE L L SOCIAL MEDIA MARKETING FOR ACCOUNTANTS