Facebook basics - Month of Marketing webinar
•
0 gefällt mir•176 views
Facebook has almost 2 billion users with many spending several hours on it every day. To market your firm effectively online, you cannot afford to ignore the world’s most popular social media platform. In this workshop, you’ll discover how to harness the power of Facebook to grow your accounting business. Your host is Gayatri Wood who has helped several leading accounting firms build social communities. What you’ll Learn - Why Facebook is now the most important social media platform for accountants and bookkeepers - How to create a Facebook Business Page - Community building using Facebook groups - Targeted marketing using Facebook Ads
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Facebook basics - Month of Marketing webinar
Ähnlich wie Facebook basics - Month of Marketing webinar (20)
Mehr von Bizink
Mehr von Bizink (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Facebook basics - Month of Marketing webinar
- 3. AGENDA • Why Facebook • Facebook business page and what to post • Facebook groups and what to share • Facebook ads and what to adver;se • Star;ng your audiences • Ques;ons
- 4. ABOUT ME • A facilitator or advisor at local, na;onal and interna;onal level • Worked with some of the leading cloud accoun;ng firms, helping them grow their online communi;es • Believe social media is a great plaQorm to connect with people over ideas, not necessarily pre-exis;ng rela;onships
- 5. WHY FACEBOOK • Five new profiles are created every second • Social network leader with largest audience and growth • By the end of the year we should see 2.1 billion monthly ac;ve users. • 88% of 18-29 year olds, 84% of 30-49 year olds, 72% of 50-64 year olds and 62% of 65+
- 6. WHERE ARE YOUR CLIENTS? Industry FB Twi?er LinkedIn YouTube Instagram Pinterest Snapchat Retail ✔ ✔ ✔ ✔ ✔ ✔ ✔ Manufacturing and trades ✔ ✔ ✔ ✔ Regulated industries ✔ ✔ ✔ Technology ✔ ✔ ✔ ✔ ✔ ✔ ✔ Media and crea;ves ✔ ✔ ✔ ✔ ✔ ✔ ✔
- 9. BUSINESS PAGE • It’s easy. You can build your Facebook Page in a maeer of minutes • Free adver;sing for your firm • Social proof • Increase the client bond • Traffic to your website • Metrics are included – Facebook insights • Show up in Google • Post types, manage sec;ons and calls to ac;on
- 10. WHAT CONTENT? • Events – create them specifically • Use the imagery – client quotes, seasonal • Longer more detailed posts • Client successes/tes;monials • Blogs • Videos • Facebook live • Out and about/behind the scenes
- 12. FACEBOOK GROUPS • Facebook groups supplement your business page. So even if you create a Facebook group, you’ll s;ll want a Facebook page for your business • Groups offer a more in;mate and targeted connec;on experience for users • More privacy to create a network of trust. Great for business advice. • Any members can post, upload photos, invite others - collabora;on • Much higher visibility and engagement. Members receive no;fica;ons by default when any member posts in the group.
- 13. GROUPS vs PAGES Privacy Audience CommunicaMon Group More privacy available. Secret and closed groups You can adjust group privacy to require members to be approved or added by admins. In groups, members receive no;fica;ons by default when any member posts in the group. Group members can par;cipate in chats, upload photos to shared albums, collaborate on group docs, and invite members who are friends to group events. Page Page informa;on and posts are public and generally available to everyone on Facebook Anyone can like a page to connect with it and get News Feed updates People who help manage a page can publish posts as the page. Page posts can appear in the news feeds of people who like the page.
- 14. WHAT CONTENT? • Highlight and provide more variety of content • Pose ques;ons and tell stories, use language that encourages interac;on, dialogue and engagement • Themes/days for specific topics • Draw on known exper;se of other members in the group to encourage community feel and make them feel welcome members
- 15. FACEBOOK ADS – WHAT MAKES A GOOD AD? • Facebook is about sharing. No one comes to Facebook to be sold something • It's visual • It's relevant • It includes an en;cing value proposi;on • It has a clear call-to-ac;on
- 16. TYPES OF ADS • Most common is link click ads. This helps to promote your external website and send people to your specific landing pages or blog posts. • Facebook Video Ads are actually another form of the link click ads • “Boost Post”, default is set by Facebook. Less control over audience • Lead ads allows people to download your content or sign up for your offer without leaving Facebook plaQorm. Perfect for capturing emails
- 17. CUSTOM AUDIENCES & RETARGETING • People rarely buy from you the first ;me they visit your site or see an offer • The goal of retargeted content (also known as remarke;ng) is to place your brand top of mind. Common strategies is to remarket to people who have already visited your website. Can retarget fans and email subscribers • Many of your users have overlapping demographics, interests and behaviors. Can create custom audience targe;ng people who share similar characteris;cs to your exis;ng connec;ons • Requires a bit more set up and technical aspects – Bizink can help
- 18. WHAT CONTENT? • Great content with great imagery • Something they can interact with • Offer • S;ck with your branding
- 19. STARTING YOUR AUDIENCES • Start with following/adding/liking staff, network, clients, industry thought leaders • From there you will get sugges;ons, look at these regularly and follow those who fit • Let staff, clients and network know – personal email • Compe;;ons – follow guidelines • Par;cipate in groups, chats and networks • Email signatures
- 20. STARTING YOUR AUDIENCES • Website • Blog • Newsleeers • Business cards • Collateral or marke;ng material • Added to any directories or lists you’re on? • Any partnership sites you’re listed on