Email easily outperforms other types of online marketing. Yet most accounting firms are not making the most of its incredible return on investment. Find out how to do email marketing the right way for your accounting firm in this practical webinar with Bizink CEO and veteran email marketer, Matt Wilkinson.

1. The most effective method of online
marketing for accountants
Presenter: Matt Wilkinson, CEO BizInk
Email: matt@bizinkonline.com
Twitter: @mattwilkinsonnz

2. What we’ll cover
Proof of email marketing effectiveness
Why most firms’ email newsletter is worthless
Practical tips on email marketing for accountants
How to get started with email marketing with minimal
time and cash investment

3. 4.1 billion email accounts in existence!
(Radicati Group)
Social Media = less than half
Facebook: 1.5 billion
Twitter: 320 million
LinkedIn: 100 million
(Statista)
Sheer numbers

4. $38 returned for every $1 spent (DMA)
Versus
Search = $22.24
Social = $12.71
(Direct Marketing Association)
Return on Investment

5. Unique identifier online
Used by almost everything else
Essential for B2B
The glue of the internet

6. Speak to people as individuals, not en-masse
It’s personal

7. Does it pass my test?
ü Is it mobile friendly?
ü Is it really useful?
ü Is is targeted?
ü Does it sell?
But we’ve got an email newsletter???

8. Demonstrate ongoing value to clients
You may need several newsletters
Send monthly, same time each month
Promote yourself
Firm Newsletter 2.0

9. Use the right tool for the job
Drive it from your website
Report and refine
Firm Newsletter 2.0 – In Practice

10. Would you like these results?
16 qualified website leads every month
60% convert to clients
Clients worth $4000 annually
Then you need drip marketing!
Drip Marketing

11. A series of pre-written emails sent over time
Usually with the recipient’s explicit
permission
There is no limit for how long you keep
sending
What is drip marketing?

12. Low conversion rate for accounting websites
Turns traffic into leads
Automates lead gen & lead nurturing
Build a targeted list
Why Drip Marketing?

13. Targeted email on one subject only
List more important than message
Unsubscribes are good news!
Repetition works
Email Blasts

14. Improve your firm newsletter
You need drip marketing
Send an email blast at least once a quarter
All three work together
Tying it all together

15. Email marketing software
Automated newsletter from your blog – we
write the content
Custom content
How Bizink can help…

16. Turn website visitors into leads
Turn leads into clients
They never stop working for you
We do all the work
Works with any website or landing page
Introducing Client Convertors

17. Client Convertors – 7 step to the perfect
business plan

18. Client Convertors – 7 step to the perfect
business plan
Step 1: Is there a market?
Step 2: Identify any capacity and delivery issues
Step 3: Financial feasibility
Step 4: Can you compete?
Step 5: Pricing & Margins
Step 6: Become business compliant
Step 7: Create a marketing plan

19. Client Convertors – 7 step to the perfect
business plan
15 free downloads help the user complete the
plan including:
Cashflow forecast
SWOT analysis
Break even calculator

20. Client Convertors – 7 step to the perfect
business plan
If they don’t convert right away, we’ll keep
sending email – forever!
Full reporting
Export you lists and send emails to them

21. Client Convertors
Our first Client Convertors are:
7 steps to the perfect business plan
7 steps to increasing your profits
Learn Xero in 7 easy steps
Coming soon:
Niche courses for tradies and real estate
investors

22. Interested?
Investment of $99 per month
20% discount for first 6 months for all webinar
attendees
Of course we’ll email you more details – because
email works!!!

23. Thanks for coming!
Connect with me:
Email: matt@bizinkonline.com
Twitter: @mattwilkinsonnz | @bizinkonline
LinkedIn: nz.linkedin.com/in/mattbizink
Find out more about Bizink: bizinkonline.com/tour