In this free webinar, we’ll dismantle the myths, mystery and downright lies around search engine optimization. It’s a fast-paced, practical session where we cover a lot of ground. At the end, there’s a Q&A session with Matt. *What you’ll learn about* - Does ranking “top of Google” really mean lots of clients? - Should you register lots of domain names? - Will Google punish you for duplicate content?

1. 12 SEO Myths Busted

2. WHAT IS SEO?
And do you even need it?

3. ABOUT ME

4. 1. We can guarantee
you first place in
Google

5. 2. Lots of people are
searching the
internet for
accountants

8. 3. SEO won’t work
with your current
website

9. 4. Having lots of
domain names
helps with SEO

10. 5. Paid search helps
your organic results

11. 6. Ranking high in
Google = lots of
leads

12. 7. SEO will deliver
quality clients

13. 8. Google has a
“duplicate content”
penalty

14. 9. The H1 tag is really
important
<H1>

15. 10. SEO marketing is
based on technical
trickery

16. IMDB
Wikipedia
Amazon
Xero

17. 11. Google loves
“fresh” content

18. 12. SEO is better than
“old fashioned”
marketing

19. SUMMING UP

20. ANY QUESTIONS?