insighta about talwalkar rise story

1. The rise and rise of TALWALKARS
PRESENTED BY:
BISHWAJEET JHA
GEETHIKA REDDY

2. OBJECTIVE
What is entrepreneurship….
How an idea is capitalised…
What are the challenges faced…
How to earn profit….
How to make yourself distinctly visible among others…

3. THE IDEA GENERATION
Prashant talwalkar was a keen cricketer but didn’t quite
make it to top league so, he decided to join his family
business.
He identified the gap that is prevailing in the fitness
segment and worked on it.
He changed Talwalkars from a company that ran
gymnasiums , to one that runs health clubs and spas.
He changed the business which used to struggle to
open 3-4 gyms a year to one that comfortably opens
30-40 gyms in a year now.

4. Cont…..
In the development
He is a hands-on
of Talwalkars Mr. He is formally the
manager who is
Anyone can dream Anant Gawande CFO by
involved in
but those dream has also played a designations but is
everything about
needed execution, very important role closely involved in
Talwalkars-from
and that’s what Mr. who brought the operations as well
selecting sites and
Talwalkar has done financial acumen which plays a
helping design
, with hard-match and the important role in
interiors to buying
energy and drives partnership has the profitability of
equipment and
flourishes ever TBVF.
training.
since.

5. SALIENT FEATURES
Talwalkars Better Value Fitness (TBVF) traces its roots to the
first gym set up by the late Vishnu Talwalkar in 1932.
Leading fitness chain of India with over 100,000 members in
more than 100 health clubs over 52 cities.
The company offers a diverse suite of services, including gym,
spas, aerobics, and health counseling.
The company revenue has risen 3-times between FY08-11,
while its profit have risen over 3.6x during the same period.

6. Idea That Clicked…..
They initially started
More focus was
with gyms but later
shifted towards
on it was changed to
family gyms and not
health clubs which is
towards bodybuilding
now widely accepted
gyms.
as compared to gyms.
Fitness centers all
across the country Women was given
has been designed by extra care as they
keeping customers were the best payers
view in mind and as they are more
Talwalkars culture health and beauty
resonates in all the conscious.
gyms.

7. Challenges Faced
The next one is cost of
equipment as most of
The biggest challenge them is imported. This is
was and is the soaring now being overcome by
price of real estate which making direct deals with
has gone up by 3x in two the manufactures and
years. even the import duties
has much been reduced
by govt.
Next biggest challenge is
The next challenge is
electricity which remains
quality of staff as it is a
absent for 10-12 hours in
service sector and its not
many cities so the
possible to keep
business has to be run on
customer happy for 365
generators contributing
days.
to high rise in cost.

8. The Execution…..
Talwalkar select location for the opening of new gym
with population above 0.6 million.
To avoid any direct competition from other gym they
make sure they should open at least 1 km away from
them.
As they operate in service sector they make sure that
people should have the same feel of Talwalkar
anywhere they are working out.
All the customers are served by well trained
professionals and not by learners or trainees.
They use hands on management technique in order
to control the whole process which includes working
on customer feedback to management.

9. Market Opportunities
The proportion of
people in the age group
Increasing incidence of of 20-44 is projected to
diseases making the go up from 37% in
people more health 2006 40% in 2016 who
conscious. are considered as
prime market for
fitness club.
Talwalkar is now
As the country is
helping the vanity
developing so as the
customers i.e. those
mind set of people is
people who want to
changing and they are
look good and are
now considering to go
mainly focused on
to gym for healthy life.
leading a healthy life.

10. New
Initiatives
Planning to expand overseas mainly to tap Indian
Diaspora who are familiar with this brand.
Planning to open slightly different type of gyms in the
cities having population less than 0.6 million.
Introduction of new pricing format in these small cities
in order to tap mid income people and students.
In longer term they will be launching things related to
health and fitness like sportswear, sports nutrition, etc.

11. Business Drivers
• There are nearly 170 towns with population less
Launching in Tier II/III than 1 million population, as per the 2001 census.
• The affordability factor of a HI FI gym membership
cities would open up this large market for the company.
• There are several suburbs/pockets in cities, which
Deeper penetration are attractive markets for the company but not
large enough to sustain a full-service Talwalkars
into cities gym.
• With a small sized format, HI FI gyms can be rolled out in 8-
10 weeks, against 14-16 weeks for a typical Talwalkars gym.
Faster Rollout • This enables the company to spread its brand presence at a
comparatively faster rate.

12. Business Strategy –Sales & Marketing
Key promotional events in
The company also does
recent past include being
aggressive sales and
Official Fitness Partners for‚
promotion activities at the
Talwalkars Kingfisher
The company is constantly Company has also recently local level (each gym
Calendar Girls Event, 2011 ‛
looking to promote brand launched its TV commercials location), running various
and co branding activities
"Talwalkars“ on to reach a wider audience on attractive schemes through
with some of the leading
national/regional platforms. the national platform. the year including New Year
national consumer brands,
scheme, Valentines Day’s
viz. Café Coffee Day, Reliance
scheme, Women’s Day
Communication and
scheme etc.
Britannia Nutri Choice.

13. Conclusion
The two most
The most important
important bases for
As they are operating thing for the success
Anyone can dream, development and
in service sector its of business is
but those dreams success of idea is
necessacary to continuous working
need execution and hands on
understand the on the idea and give
this is the basic for management of
psyche of the the customer a feel
success of an idea. resources and next is
customer. of best service
management of
quality.
funds.