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Smart Wi-Fi Offload For Continuity Of Experience – The True OTT Differentiator
- 2. SmartGrowth 2014
WiFi Offload : Key Trends
Caroline Gabriel
Research Director
Maveredis Rethink
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Copyright © Maravedis Inc 2014.
- 3. SmartGrowth 2014
February
2014
“The biggest change will be one that
people won’t even realize has
happened
– a whole new customer experience
enabled by ubiquitous mobile
broadband access”
© Copyright 2013 Birdstep Technology ASA. All rights reserved.
- 4. SmartGrowth 2014
February
2014
The mobile data challenge
The need for multiple networks
200
180
Operators must invest to handle
13fold rise in mobile data
140
120
$bn
With conventional technology,
4G capex will outrun revenue at
least until 2017
160
100
80
60
40
LTE not enough on its own – a
new way to build networks is
needed with Wi-Fi and HetNet
20
0
2013
2014
2015
Capacity investments
2016
2017
2018
Data revenues
Operator predicted capacity capex vs
revenue
Source: MOSA, MaRe survey 65 carriers
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Copyright © Maravedis Inc 2014.
- 5. SmartGrowth 2014
February
Carrier strategies and trends - MNOs
2014
From offload to the full HetNet
35
22% of new capacity comes
from WiFi in 2013
Down to 20% in 2018 as
carriers integrate WiFi in their
own networks
30
% of new capacity
25
20
15
10
5
75% of MNO small cells to
integrate WiFi by 2018
0
New
spectrum
LTE
upgrades
Key MNO uses
Data offload
2013
Differentiated QoS levels
First step to small cell layer
(eg O2)
Location and presence
Small cells
inc Wi-Fi
Flexible
networks
CoMP
2018
% of new mobile data capacity MNOs expect to gain
from various techniques in 2013 and 2018
Source Maravedis-Rethink operator survey
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Wi-Fi
offload
Copyright © Maravedis Inc 2014
- 6. SmartGrowth 2014
February
Enablers
2014
Advances during 2013 make WiFi more viable in the carrier network
Standards
NGH
Passpoint
35,000
30,000
Interoperability
Work with
3GPP
and
CableLabs
Multimode devices proliferate
Common core platforms
,000 units
25,000
16,095
20,000
15,000
9,912
10,000
4,588
5,000
Development of integrated
WiFi/cellular small cells
Evolution of device ecosystem
New WiFi standards
142
557
2013
0
2014
Wi-Fi/cellular
1,718
2015
2016
Cellular only
2017
Total
Deployment of small cells with integrated WiFi
Source:: Maravedis-Rethink RAN Service
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
2018
Copyright © Maravedis Inc 2014.
- 7. SmartGrowth 2014
February
Convergence with Wi-Fi
2014
Rise of integrated networks will change economics of mobile operators
Spectrum challenge
Wi-Fi offload imperative
New unlicensed options
Catalysts
Integrated Wi-Fi
LTE-A eg eICIC
‘5G Wi-FI’
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
Copyright © Maravedis Inc 2014.
- 8. SmartGrowth 2014
Caroline Gabriel, Research Director
+44 207 450 1230
(514) 313-5656
info@maravedis-bwa.com
http://www.maravedis-bwa.com
http://www.rethinkresearch.biz/
www.linkedin.com/in/cgabriel
www.twitter.com/maravedis
MaravedisRethink
www.maravedis-bwa.com
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
8
Copyright © Maravedis Inc 2013.
- 10. SmartGrowth 2014
In a perfect
The Experience Continuity
world…
Concept
© Copyright 2013 Birdstep Technology ASA. All rights reserved.
- 11. SmartGrowth 2014
A new offering with Experience Continuity
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
- 12. SmartGrowth 2014
Workshop Discussions
Beyond the HP
example, what markets &
customers will benefit from
the Birdstep/FOGG joint
solution?
What is more important to
operators - Intelligent
Network Selection or Data
Offload?
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
What does "Always Smartest
Connected" actually mean
for the user's device?
Which operators/service
providers do you think
understand the value of
Experience Continuity and
why?
- 13. SmartGrowth 2014
More Information?
Download our Whitepaper
OTT Services & Intelligent Network
Selection at www.birdstep.com
Listen to us
speaking at:
WiFi Offload
Summit in
Johannesburg
May 8th 2014
Listen to us
speaking at:
WiFi Offlload
Summit in
Palo Alto, US
June 18-19
Listen to our Webinar with Fierce
Wireless :
http://event.on24.com/r.htm?e=736548&
s=1&k=5C9A41B8E8DB1131FFF599E6187
22C47
© Copyright 2014 Birdstep Technology ASA. All rights reserved.
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