ADV 420 Final presentation - Binyi Hu Brand: Sephora

1. SEPHORA

2. Sephora brand offers beauty products to its customers
across different countries in the world.
The products offered include the following: makeup, skincare,
body, fragrance, nail color, and hair care among others.

3. TARGET
AUDIENCE
The target audience for Sephora brand is women, definitely, whose age ranges from 18-55.
with a small portion dedicated to the male audience.
One section of the store targets audience between the age of 15-20, another one ranges
between the age of 25-30, and finally we have that of between the age 35-50+.

4. BIG IDEA
Improve customer experience by providing
quality products that meet the customers’.
expectations
I. Creating content to make customer’s favorite
hard-to-find products online.
II. Ensure customer service 24hours.
III. Marketing of the products can be done
through online by use of our websites.
IV. Promotions will be done to our customers.

5. KPIs
Expected goals: Succeed in the market
and be the best known store for the
supply of Sephora.
• Open retail shops for the supply of the
brand across the surrounding areas as
well as other different places away from
the main supplier.
• Plan to expand internationally.

6. Budget will spend on video production,
advertising, promotions, the stores and
the social partners I will have.
• $350,000 for Video Production
• $200,000 for Advertising
• $100,000 for Promotions
• $300,000 for Stores
• $150,000 for Social Partners
Video production
Advertising
Promotions
Stores
Social partners
BUDGET

7. Tools & Tactics
Use social media to promote.
Employ different blogs and websites to
attract consumers.
Use customer feedback in improving.

8. INBOUND MARKETING
• Blogging: Through sharing of the online
materials such as videos, blogs, and
social media posts.
• Email marketing: A technique used in
sending advertisements, request
business or solicit sales and it is meant
to build loyalty, trust and brand
awareness.

9. Display advertising: The ads will be in the form
of images, and short video links of the product.
Search engine marketing: focus on keywords
that define the brand.
Social media advertising: created several social
media platforms (like Facebook) that bring
together people from various parts of the world.
ONLINE
ADVERTISING

10. SUMMARY
Recommendations on how the brand could
grow in the market.
Various ideas on how to improve it in the
market.
The best strategy that fits the business.
Improving customer experience.
However, if this is not the case, the business
will not succeed.
Social media Links:
Instagram: @Sephora https://www.instagram.com/sephora/
Youtube: https://www.youtube.com/user/sephora/tutorials
Pinterest: https://www.pinterest.com/sephora/
Facebook: https://www.facebook.com/Sephora
Twitter: @Sephora https://twitter.com/sephora
Google+: https://plus.google.com/+Sephora
Tumblr: http://theglossy.sephora.com/
WANELO: https://wanelo.com/store/sephora.