This presentation Base on study.

2.  Name : Gohil Binkalba
 Semenster: 2
 Roll no : 06
 enrollment no : 2069108420170010
 Email id : Binkalbagohil1995gmail.com
 Year : 2016/17
 Submitted to : Department of English
 M.K.B.U.BHAV,UNIVERSITY

3. Culture is
derived from
‘Latin’ word
‘cultura ’

4.  The arts and other
manifestations of
human intellectual
achievement
regarded
collectively.
 Culture is the
characteristics and
knowledge of a
particular group of
people, defined by
everything from
language, religion,
cuisine, social
habits, music and
arts.

5.  Postmodern theory. ... Post -
modernism is a term which describes
the postmodernist movement in the
arts, its set of cultural tendencies and
associated cultural movements. It is in
general the era that follows
Modernism.
 Postmodernism is a late-20th-century
movement in the arts, architecture,
and criticism that was a departure
from modernism. Postmodernism
articulates that the world is in a state
of perpetual incompleteness and
permanent unresolved .

6.  Postmodern literature is
literature characterized by
on narrative techniques such
as fragmentation, paradox,
and the unreliable narrator;
and often is (though not
exclusively) defined as a style
or a trend which emerged in
the post–WorldWar II era.

8. Pop v/s Mass
UneducatedEducated

9.  Postmodern art is a body of art
movements that sought to
contradict some aspects of
modernism or some aspects that
emerged or developed in its
aftermath. In general, movements
such as intermediate , installation
art, conceptual art and multimedia,
particularly involving video are
described as postmodern.

10. Production
Analysis
Textual
Analysis
Historian
Analysis
Audience
Analysis

11.  It also includes a nice
primer on how to
analyze
advertisements that
can be good
Introduction to
actually doing textual
analyze.

12.  Production and political
economic analysis of popular
culture have several distinct
dimensions. One dimension
focuses on media ownership,
stressing the fact that more
and more of the American
mass media is owned by fewer
and fewer, very large
corporations.The argument
usually made is that this
“media monopoly”

13.  Cultural history is not simply
the study of high culture or
alternatively of peoples' past
rituals. It is best characterized
as an approach which considers
the domain of representation
and the struggle over meaning
as the most fruitful areas for
the pursuit of historical
understanding.

14.  Audience analysis emphasizes the
diversity of responses to a given popular
culture artifact by examining as directly
as possible how given audiences actually
understand and use popular culture
texts.Three kinds of research make up
most audience research.
 1) broad surveys and opinion polls
 2) small, representative focus groups
brought in to react to and discuss a pop
culture text;
 3) in-depth ethnographic participant
observation of a given audience.

15.  https://www.cla.purdue.edu/english/theory
/postmodernism/modules/introduction.ht
ml